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    Personalized Products Selling Custom T-Shirts Popular

    2010/5/8 16:34:00 29

    Clothing

    It's getting hotter and hotter. If you still wear a T-shirt that can be "bump into a shirt" at any time, it's really out.

    With 80's and 90's gradually dominating the consumer market, T-shirts have become more and more difficult to sell.

    On the contrary, T-shirts that seek individuality expression are now in hot demand.

    This T-shirt is popular in some personality shops and online stores in Ji'nan, and has brought a lot of money to businesses.


    After the May 1, the temperature rose suddenly, and T-shirt sales were booming again.

    Mr. Chen bought a set of "revolutionary pioneers" T-shirts last year, with the heads of Lei Feng, Che Guevara and Mao Zedong printed on them.

    "At that time was the pursuit of personality and cheap, I did not expect the return rate is quite high."

    Mr. Chen said he went to a personalized T-shirt shop this year and customized a set of personality.

    clothing


    On the 6 day, I came to Shan Shi Dong Road, Xiushui Street, and was attracted by a photocopy shop called "cool cool printing house".

    Tian Tengfei, the shopkeeper, told the author that as long as customers brought their photos, they could print them on the T-shirts that customers wanted.


    It is understood that the general T-shirts printed in the price range from 6 yuan to 25 yuan, according to the production process and print image size charges.

    Customers can take their T-shirts to print or sell T-shirts in stores, but they need to pay about 20 yuan T-shirts.

    As a whole, a finished product usually costs thirty or forty yuan.


    "Buying an ordinary T-shirt is almost the same price, rather than buying it according to its own style. Nowadays, young people do not pursue it.

    fashion

    Avant-garde. "

    The shopkeeper took out two printed T-shirts and said, "this is an old customer. It wants two pieces. Since last year, he has often patronized our shop."


    In this shop, apart from the personality T-shirt, all kinds of small objects printed with novelty patterns are also dazzling: the cup that can change color, the crystal and plate of the head, the doll of real life.

    fashion

    Personalized mobile phone pendant...

    However, the most eye-catching is the T-shirt printed with a real person's head, not only the personality is avant-garde, but also can avoid "bump shirt" awkwardness.


    I saw that many T-shirts hung in the shop were made of pictures of their own customers, with bright colors and different styles.

    The shopkeeper pointed to these.

    clothes

    "They are made according to the requirements of customers. If customers are not satisfied with the selected patterns, we can help modify them and design the way they want them."


    "In fact, patterns on the Internet can also be used. If customers do not want to use their own photos, we can also help search the Internet."

    Store owner said, the store equipment is from the south, the owner of the shop itself is learning computer production, this area is more interested, so the operation is handy, generally a T-shirt can be done in 10 minutes.


    After selecting the pattern, you can take it out once you go around.

    The shopkeeper laughed and said that the cost of making such a product was not very high, but there were not many shops in this line.


    But on Taobao and other websites, there are quite a few shops with customized T-shirts.

    On the 6 day, I visited a Taobao shop, and the owner made a low-key T-shirt, which has broken through 200.


    "Consumers send pictures, we print them according to customer needs, then express them to customers, and customers pay through Alipay."

    Shopkeeper Xiao Liu told the author that after the middle of April, customers of customized T-shirts were obviously getting more and more. "Many people want to wear pictures with their girlfriends.

    clothes

    He also expressed his love for his girlfriend.


    It is understood that these personality T-shirts can sell about 200 units in many months.

    At a price of 40 yuan, if the cost is controlled at 20 yuan -30 yuan, only one month will increase the owner's income by more than 2000 yuan.


    "In fact, the most students here are students from Shandong College of Arts. They usually come here to photocopy things. They have a very high demand for photocopying, some difficult manufacturing processes, and other shops may not be able to do well."

    According to the store owner, there are more people wearing T-shirts in summer, and more people are shopping. So the sales of T-shirts are better than those in other seasons.


      

    I have learned from some customers' random interviews that the coverage of individual commodity consumption groups is very wide, but mainly after 80 and 90.

    Many businessmen said that the main force of consumption is these two groups. Therefore, for a period of time, individual products will surely occupy a large share of the market.

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