Exhibition Secrets: A Company'S Experience Of Highly Effective Investment Promotion

CHIC

The attention and detailed preparation for the exhibition are detailed.

Early preparation for adequate work, step by step

In 2006, Suo costume was first exhibited.

stay

It is worth mentioning that the harvest of the second years' participation is not only the promotional opportunities gained in the short span of a few days, but also the extension after the exhibition.

After attending the exhibition, Wu Hongkun began to attach importance to the customer liaison after the meeting.

"At the exhibition, customers and spectators who are interested in the brand of Suo have been followed up for about two months after the exhibition, which is mainly aimed at this group of people to work hard to expand the market of the cable market."

After having had the first two exhibitions, Wu Hongkun evaluated the soso brand in a timely manner in third years. He believed that soso's recognition in the market has reached its due level and decided in the same year.

Effective communication to attract more customers.

Attention and discovery of each potential customer is an important target for the participation of an enterprise, Wu Hongkun said. These are the best efforts before the exhibition. Before the exhibition, sosso sent invitations to customers interested in its brand, including corporate culture introduction, brand information, display of some products and order channel information, most important is to communicate with them, help customers to order hotels and help them to the exhibition scene, and to train a number of potential partners.

During the exhibition, we should try our best to avoid neglectful behavior of potential customers, even if only for a few seconds, because no one likes to be snubbed.

If it happens that the work is busy, the staff may wish to greet the client first or let him join in the conversation topic; if the staff members are talking with the exhibitors or the booth next door, they should stop immediately.

In addition, when we publicize enterprises and products, we should have the coexistence of infection and enthusiasm.

In fact, for many buyers and professional audiences, the image of the staff at the exhibition site is the image of the company. Their behavior and manner will have a great impact on the audience's understanding of the company.

Distinguish the audience from the target

To fully grasp the opportunities and attract buyers and professional audiences to stop, consulting enterprises and products is also worth learning.

Wu Hongkun divided the attendees into two categories: passive and active.

The passive type mainly refers to the spectators who are attracted by the exhibitors during the exhibition, which accounts for the overwhelming majority of the audience.

In Wu Hongkun's view, the key to attracting more viewers is whether the exhibitors are professional.

Soso divides the exhibition area into the reception area and the professional reception area.

"The most important thing is to do well the training of front desk staff, try to ask customers to share business cards to enter the booth, and the front desk staff to identify which key customers need further communication."

In addition, it is a trick for soso to quickly analyze customers by paying attention to distinguish visitors from different colors on behalf of their chest.

"Every exhibition is done on the day of the exhibition, because the basic record of the front desk for all kinds of customers is an important clue to communicate with customers after the exhibition".

Wu Hongkun said that after the meeting, their practice was to classify these customers according to the communication situation, and then to follow up the corresponding customer groups according to the division of ABC.

Xiaobian: the exhibition is like a battlefield without smoke. If we want to achieve the marketing goal of the exhibition through the exhibition, we can not fight without preparation.