Spinning And Weaving Show Is Indispensable For Economic Crisis

As an important part of modern service industry, MICE industry is a bridge for economic, technological and cultural exchanges. It is also a window for external publicity of cities and enterprises.

Through convention and exhibition, huge information flow, technology flow, commodity flow and talent flow can be gathered, which will play a positive role in restraining economic downturn, stimulating consumption, expanding employment, promoting foreign exchange and cooperation, strengthening the combination of industry and trade, and improving the service function of urbanization.

In December 24, 2008, Premier Wen Jiabao chaired the executive meeting of the State Council to study policies and measures to invigorate circulation and expand consumption, and put forward special efforts to promote exhibition consumption and promote consumption upgrading.

This points out the direction for the development of MICE industry.

In accordance with the requirements of the conference, governments at all levels and relevant departments should fully understand the importance of accelerating the development of MICE industry in the situation of declining demand, poor sales and slow economic growth.

Convention and Exhibition consumption does not simply refer to the consumption of consumers during the exhibition, such as visits, shopping, etc., but also includes the exhibition itself pulling the relevant economy and the pulling of related industries.

      以會(huì)展促進(jìn)消費(fèi)

How to use exhibition to stimulate domestic demand, activate consumption and promote sustained and rapid economic development is one of the central issues of mice consumption, and is also widely concerned.

The successful holding of the Business Festival of Zhuzhou, Hunan, has been able to bring us some inspiration.

Zhuzhou, Hunan, the business day of the dress and adornment of Lu Song Yan Yan has a positive impact on stimulating consumption and promoting the local economy. "Dress Festival" has led to the development of local pportation, catering, hotels, tourism and other related industries.

"Costumes Festival" and its theme activities have attracted the attention of 500 thousand people in Zhuzhou and its surrounding areas. "Dress Festival" has attracted thousands of people from Nigeria, Spain and other countries and regions, and has also gathered thousands of agents across the country.

At the same time, many guests and distributors attending the exhibition have saturated the reception capacity of local hotels and restaurants.

According to the average cost per person for clothing, food and shelter during the period of attending the meeting, the cost of Zhuzhou's service industry was more than ten million yuan.

Some businessmen often visit Zhuzhou and its surrounding areas after the exhibition, which has promoted the development of local tourism.

It is becoming more and more common for many cities to hold large scale festival activities, create strong exhibition brands, and promote the rapid development of urban economy.

Taking the inland city of Chengdu as an example, despite the Wenchuan earthquake and the global financial crisis in 2008, the exhibition industry in Chengdu has maintained a relatively fast development speed. The 2008 China Sports Tourism Fair, the 2008 China International Sporting Goods Fair, the winter festival and the 2008 Chengdu Shopping Festival are held.

Statistics show that the output value of Chengdu's Convention and exhibition industry will reach 1 billion 350 million yuan in 2008, with an added value of 870 million yuan, an increase of about 20.1% compared with the same period last year, and 18 billion yuan in consumption.

According to the director of Chengdu Convention and Exhibition Office, the development of Chengdu exhibition industry has planned two targets far and near, and the long-term development goal is to create the exhibition capital of "radiation the whole country and face the world". In the near future, it will ensure that the annual direct revenue of the exhibition industry in 2010 will exceed 2 billion yuan, and the output value of the exhibition industry will be more than 20 billion yuan.

Promoting brand promotion

Taking Zhuzhou as an example, after the "dress Festival" was awarded "China's ten largest clothing market" and "China's brand market", the "dress Festival" further raised the reputation of the Lun song clothing market, and launched the "LSU song" brand nationwide, and successfully won the crown of "China's famous clothing city", so that the garment industry in Zhuzhou's LSU district was recognized by the authoritative Association of China Textile Industry Association and China Apparel Association.

The promotion of brand makes the price of the market of several large garment markets rising, with a size of 20 square meters. The annual rental income of the market is up to 10-20. The price of fashion models in the market is also high, and the monthly salary of ordinary models has risen from several hundred yuan to nearly two thousand yuan.

Driven by the Convention and exhibition economy, Zhuzhou's real estate industry, hotel industry, catering industry and tourism industry have been unprecedentedly developed rapidly. At the same time, Zhuzhou's own brand has been displayed to domestic and foreign merchants at a higher level.

As for clothing brands, it is well known that exhibitions can also play a significant role in upgrading.

"Fox Fairy" is a famous leisure clothing brand in Humen. It has participated in the more than 10 Humen Clothing Fair continuously. According to the brand leader, exhibiting every year is a demonstration of the corporate image and a promotion to the brand.

Similarly, the person in charge of the silver arrow needle truck company from Guangzhou, who also attended the Humen trade fair, said that every year there was no small harvest in Humen.

He said that due to the impact of the financial crisis, garment machinery sales also fell, but they have been optimistic about Humen and the surrounding market. Exhibitors in Humen are more conducive to their closer communication and contacts with the garment enterprises in these areas. The previous sessions have added more than 100 new customers from the surrounding areas of Humen and Huizhou and Zhaoqing, and many potential customers have signed the intent contract with them.

With the further maturity and development of China's clothing brand market, the CHIC's driving force and influence on China's clothing industry and brand have been increasing. The simple static display has not satisfied the requirements of exhibitors' "better displaying the image".

As well as the launch of "China senior garment brand release CHICShows" in 2007, it provides a good dynamic display platform for exhibitors who focus on marketing and brands.

A series of trade release activities, organized by the mature brand with certain influence in the market, is more pragmatic for the product series in the next quarter of the brand, taking an international operation completely, and promoting the professional clothing series for the media and buyers.

This activity has been highly recognized and participated in by the brand.

Some people have suggested that with the development and expansion of all kinds of media, the exhibition has lost its original charm for the development and publicity of clothing brands. However, relying on the industrial cluster and the market, clothing professional exhibitions still play an irreplaceable role.

      助力產(chǎn)業(yè)發(fā)展

"I feel that the clothing trade fair in Humen is like the Spring Festival in the clothing industry, giving the people who make clothes a spring's hope."

Many businessmen who participated in the 2008 Humen clothing fair said so.

Whether it is the head of the clothing industry exhibition CHIC, or the regional representative of the Humen Clothing Fair, it has a significant role in promoting the development of China's clothing industry or industrial cluster. Especially in the economic recession and the downturn of the industry, professional exhibition will play a more important role in the development of the industry.

Many enterprises are hesitant to take part in clothing professional exhibitions in the future because of their depression.

Some experts pointed out that although the current economic situation is not good, but this is also a good time to "copy the bottom". Enterprises should prepare for the second day work ahead of others when they are "asleep". Costumes professional exhibition is an excellent time for enterprises to seize authoritative information.

For a large number of local clothing professional exhibitions, it is very necessary to further enhance the professionalism and pertinence of the exhibition.

In addition, for example, the Humen trade fair, taking into account the close relationship with the garment industry cluster in Humen Town, the trade fair is held regularly in Humen. It can publicize the overall brand of Humen clothing, and can also promote the promotion of many local brands in the form of exhibition.

In addition, for exhibitors, it is a matter of opinion whether the exhibition should be held in the professional exhibition hall or in the industrial cluster or non professional exhibition hall.

On the whole, professional exhibitions will be held around the industry to facilitate exhibitors in the industry. It is also convenient for merchants who have cooperative intentions to visit factories directly after visiting the booths. At the same time, because the exhibition hall is not professional enough, it will also restrict the effect of the exhibition.

But in the current situation, if we can make good use of the existing conditions in the apparel industry cluster to do the exhibition well, we can not only save part of the funds, but also boost morale for the enterprises in the industrial cluster. At the same time, it can also preheat the further development after the economic recovery.

The clothing professional exhibition has a strong and strong industrial foundation. On the contrary, the development of the exhibition will help the garment industry to further develop and grow, and it can play a role as propellant for its good and fast development.

In today's special period, it is necessary to realize the specialization, regionalization and internationalization of the exhibition in order to fully demonstrate the promoting role of the exhibition economy and drive the development of related industries.

Viewpoint

As a barometer of economic development and a booster of urban development, the rapid development of China's Convention and exhibition industry has effectively led to the comprehensive development of tourism, pportation, pportation, catering, accommodation, plation, advertising, decoration and other related services.

The exhibition industry has become an important bridge for Chinese enterprises to participate in international economic cooperation and make use of two markets and two kinds of resources.

Bo Xilai, Secretary of Chongqing Municipal Committee

In the developed and developed market economy countries, the output value of the exhibition industry accounts for about 0.2% of its gross national product.

At present, the total output value of the exhibition industry in China is about 10 billion yuan, accounting for only about 0.07% of the gross national product, far from the developed countries.

This is not only the development gap, but also the potential.

- Jiang Zengwei, Vice Minister of Commerce

To pursue the spillover effect of exhibition industry, and promote the development of many related industries such as catering, tourism, pportation, service and so on.

By elaborately creating the trump card exhibition, we will promote more exhibitions and improve the level of exhibition. By carefully cultivating professional exhibitions, we will attract a large number of small and medium-sized enterprises to open up domestic and foreign markets.

- Yu Danhua, Deputy Secretary General of Ningbo Municipal People's Government

The large-scale exhibition will also naturally take the industry, exhibitors and buyers as the market orientation, choose venues to be relatively stable and long-term cooperation, and gradually form a situation of "one radish and one pit".

Chen Gang, general manager of Suzhou International Convention and Exhibition Center