Chengdu Gold Wiley Shoes Skateboard Shoes Are Popular In The World
Recently, the two phase project of Chengdu golden Wiley Footwear Co., Ltd. was officially completed and put into operation, and the number of sunrise skateboard shoes has exceeded 45 thousand pairs. The customers include four of the world's Largest Skateboard manufacturers.
In May, the R & D team of the enterprise will be relocated from Guangzhou to Mount Emei. The technology team will expand to 1000 people, focus on cultivating independent brands, and create "Sichuan manufacturing" as "Sichuan creation".
Despite the shortage of overseas markets, Wiley did not want to be satisfied with making an export production line. In August, the first batch of Wiley's own brand skateboard shoes will be unveiled in 36 specialized stores nationwide. The road of independent brand of Kim Wiley will take a substantial step.
"Shoe making enterprises are depressed because they have always lacked their own brands." Wiley, deputy general manager of the Golden Shoe Industry Co., Ltd., Rao Tinghu, told reporters that the highest selling price for a pair of shoes was $200, and that the cost of processing was only about $10, and that the profits of a pair of shoes could be more than 10 times. In order to grow to be the first enterprise in the country to own the brand of skateboard shoes, Wiley made a major strategic adjustment: the original planned OEM three phase project was adjusted to self created brand, and it was expected to start in August with a total investment of 300 million yuan. The project includes 12 production lines dedicated to producing independent brands, the world's first footwear theme park.
According to the design, there will be a concentration tour workshop in the theme park to introduce the history of skateboarding and the history of the skateboard. At the same time, a world-class skateboard and sports shopping center will be built.
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