Shenyang'S Spring Wear And Summer Wear Are Hard To Sell.

　　 都說沈陽是個“沒有春天”的城市，但今年的春天卻遲遲不走。這不，商家的煩惱來了———春裝賣沒了，夏裝沒人買……“怪天氣讓很多服裝經營商先是害怕春裝壓貨、后發現春裝不夠賣，吃了不少苦。”沈陽市服裝服飾行業協會常務副會長婁敬洪說。

　　    郁悶啊：春裝賣沒了，夏裝沒人買

At present, summer clothing in Shenyang occupies the largest area and the most eye-catching location of clothing stores. This makes some customers who want to buy spring clothes feel inconvenient.

Customer Wang said: "these days, the temperature changes very early in the morning and evening. Originally wanted to buy a windbreaker, it turned out that the shopping mall is full of summer wear, and even long sleeves are very rare."

"According to past experience, my family's spring sales were" brakes "very early.

Many garment manufacturers began to stop making spring clothes as early as the Spring Festival. "

"We usually start selling summer wear at the end of March.

Because I was afraid of the backlog of spring clothes, my family bought 700 thousand yuan of spring clothes at the beginning of the year.

But I didn't expect spring clothes to be sold because of the low temperatures.

A manager of a clothing market in Shenyang said: "the whole sales of spring clothes will directly affect the sales of summer wear.

In April, it should have entered the peak of summer wear sales, but the shops were sold in spring clothes and no one in summer clothes was bought.

 　　   祈禱中：別下雨了，趕緊升溫吧

According to Ji Ji's preliminary calculation, the sales gross profit of the shop in April was at least 100 thousand yuan, but this year it can only keep the store's daily expenses.

Zhang Hao, a clothing wholesaler in Shenyang, said: "I have a better grasp of the clothing situation this year. There are quite a lot of spring clothes in my hand. Although fewer people came to buy spring clothes in March, after entering April, there was spring sales in the shop, which caught the special weather this year."

Lee, manager of the clothing department of a department store in Shenyang, said that the overall sales volume of spring stores in shopping malls decreased by about 10% from the current sales situation.

However, Mr. Li also said that because of the impermanence of weather, sales of winter clothes, spring clothes and summer wear in the first quarter of this year did not directly affect the overall turnover of shopping malls.

"Many brands of clothing in the market have chain stores all over the country. Although the spring season in Shenyang is delayed by the weather, all brands can carry out a unified shipment according to the different seasons in the city, so the weather has little impact on the overall sales volume of each merchant."

Manager Li said.

Manager Li further indicated that because of the short duration of spring, shopping malls will not uniformly organize spring season anti season sales activities.

　　　 算算賬：經驗失效，銷售減四成

"The clothing industry also depends on the weather to eat."

Lou Jinghong said that under normal circumstances, clothing manufacturers began designing and producing garments for the next quarter in advance.

That is to say, the spring clothes that people bought in March and April should be put into production as early as January, and the clothing manufacturers will control the production quantity according to the order.

Many clothing operators said that the weather in Shenyang was very cold at the beginning of this year. According to the short duration of spring in Shenyang than in other cities, people usually started wearing summer clothes after they took off their cotton padded clothes, and the pition time in spring clothes would not exceed one month.

Based on this experience, clothing operators have tightened the purchase volume of spring clothes, instead of putting costs into summer wear.

"Coupled with the continued low temperature in spring this year, consumers' desire for purchase is not strong enough, and clothing operators are afraid to make up for new products easily.

From the overall market sales situation, spring sales this year dropped by about 40% compared with the same period last year.

Lou Jinghong said.

   　　 總結吧：研究市場，也要研究天氣

Lou Jinghong said that through the analysis of the overall impact of weather factors on the clothing industry this year, the operators of garment industry should grasp diversified information, pay attention to analyzing the market, and improve their ability to respond to unfavorable factors such as market and weather, which can effectively avoid risks.

Lou Jinghong said, "in the two quarter of spring and autumn, people wore more formal clothes, some were wrapped in cotton padded clothes, and young people wore seven pants and a back dress.

Therefore, if we want to maintain a good operation in the off-season, it is very important that businesses should consciously maintain the diversity of their supply sources so as to adapt to the diverse needs of different consumer groups.

In the spring of this year, people dressed more in Shenyang.