To Create An International Brand Localization Operation Mode Depends On Navigare.
In March 27th, the joint venture between Italy Navigare and China's high horse enterprise strategy presented a localized operation mode for Italy famous brand to enter the Chinese market.
In 2006, Navy Group S.P.A. of Italy awarded the Guangzhou regional brand management rights to Navigare high horse Clothing Co., Ltd., and designated the high horse company as the sole agent to manage, sell and sell Navigare brand in the Greater China region, and comprehensively maintain Navigare brand's operation in Greater China.
By the fourth quarter of 2009, Navigare brand has opened more than 50 stores.
Navigare's strategic joint venture with Gao Ma has not only built a successful operation platform for Navigare men's clothing to enter the Chinese market quickly, but also brought a more fashionable quality for Chinese 30-45 year old male consumer groups.
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