Can'T The Richest Man Be A Garment Maker?

　　不可否認做服裝需要專注。目前國內真正有潛力又有爆發力的品牌，都是有１０年左右的歷史而且非常專注的品牌。那么如何做到專注呢？前沿世紀首席管理顧問、高級培訓講師徐斌談了自己的看法。  

He said, "every time I go to Hangzhou, I find that many bosses are talking about the same topic as they did 10 years ago -- clothing, few people talk about real estate, investment or other fields.

Clothing is almost their only topic.

This focus also lets their brands take a place in the Chinese clothing market, and it is full of stamina.

On the contrary, some brands, which started earlier but are repeatedly shaken, are somewhat more unbearable. The contrast between the brilliance of many years and the present indifference is striking.

Two attitudes, two results.

All that is missing is concentration.

Japan's richest person can be a clothing entrepreneur, but this has not happened in China.

This is because our country is still a developing country. There are so many opportunities that clothing can only be one of them, and it is not necessarily the most profitable one.

In another 10 years, when the Chinese market is relatively mature, the opportunity of the garment industry is almost the same as that of other industries. At that time, there were more excellent brands and more successful entrepreneurs in the clothing industry.

In the rich list or wealth list, a large proportion of them are engaged in real estate; but in the future, for example, in another 10 years, if the real estate owners occupy the top 10 or 100 place of the list of wealth, our economy must be in trouble.

Xu Bin believes that the industry that can generate large amounts of domestic demand, besides real estate and automobiles, is also a big field.

There are no business leaders like Liu Chuanzhi and Zhang Ruimin in the clothing industry.

In the final analysis, it is because the clothing needs to be meticulous, only to the utmost extent can it become bigger, and our domestic brand is still on the road.

In the future, in the process of garment enterprises becoming bigger, successful entrepreneurs must be very interested in clothing research, thinking and creativity.

Maybe we used to disregard the costumes of our costumes, but now we seem to see the future of China's richest man.

Xu Bin said, "as someone asked me, is it possible that China's richest man can make clothes?

Be on the cards.

Because I know what it means to be focused. "

The potential of garment enterprises lies not only in product development, but also in brand, management, marketing, retail and other sectors. Only by systematized operation and mining the potential of each sector can we truly establish a competitive brand.

This requires "architecture capability", which is precisely what our clothing entrepreneurs lack.

Xu Bin said that there are many factors of success, but looking back at the common points of all successful people must be persistent and persistent.

Only the people who make clothes are not impetuous, and really concentrate on one mind and try their best to manage their clothes.

In addition, he also talked about a question: whether clothing companies should seek cooperation between consulting companies in the course of development, whether consulting companies can play a role in the development of enterprises, and how to choose suitable consulting companies, which is a problem that garment enterprises need to clarify in the course of development.

He said: "as a member of the clothing industry consulting field, I am very lucky to be associated with this industry.

As the first management consultant in the field of clothing industry consultation, and also the earliest consultant in the field of clothing consultancy, I started the exploration of clothing consultation in 2000, during which I served BABEI and Ordos, Ying Da, Qipai, Angie AO and other famous brand names at home and abroad. This process is the process of my precipitation, and is the period when I deeply contact with garment enterprises, and is also the period when I gradually formed my own system consultation method.

Especially in the time when I led the frontline consultant, I was honored to work with many garment enterprises and clothing entrepreneurs to write a history of cooperation between clothing enterprises and consulting companies. It is gratifying to note that most of the clients of the frontline consultants are many times and deeply cooperative clients, such as Shanshan MGB, St. Malone, admired, Ji Houfeng, dancing with wolves, Hongbo Plaza and other famous clothing enterprises and department stores. This is the success of our work and the success of being a successful person.

As a member of the clothing industry, we should be modest, quit impetuous and return to the standard. As a consultant of clothing industry, the success of our service companies represents the success of consulting companies.

At the present stage, the field of clothing consultation and training is complicated. On the one hand, clothing enterprises do not form a good view of consultation, do not know how to deal with consulting companies; on the other hand, consulting firms are not mature enough, and there are not many consulting firms that have core competitiveness.

At the present stage, clothing enterprises have two views on consulting companies: first, if they are like gods, expect the consulting companies to come back to life and get rid of the disease; the other is to disregard them, and to consult with the consulting companies with suspicion. Even if they cooperate with the consulting companies, they are also afraid of the world without confusion.

In fact, these two viewpoints are wrong, which are unfavorable for enterprises, consulting companies and individuals.

He said that a mature enterprise should learn to deal with consulting companies and put the consulting companies in the right place. Consulting companies are not doctors, nor are they selling wild drugs. They will neither get rid of drugs nor swindle them.

The advantage of consulting companies is to grasp the law of the development of things, form a systematic way to solve problems, and set up their own tool models for solving problems.

For the difficulties faced by the garment enterprises, the consulting company can stand in a more objective perspective and use more systematic methods to put forward more effective solutions. These capabilities are not available to a single enterprise and can not be available.

Behind each of the world's top 500 companies, there will be several long-term collaborative consulting companies, from different angles to help enterprises grasp the direction, improve management and operation.

Mature multinationals will never go to the consulting firm when they are in the dark. They will establish long-term cooperative relationship with consulting companies and accompany them through the spring, summer, autumn and winter.

Only after a long run in, can the consulting firm really understand the problems of the enterprise, so as to really prescribe a good prescription when needed.