Expo Is Very International &Nbsp; Big Brand Is Very Chinese.

For every major brand, every big event is the reason for launching new products or limited edition products. Similarly, this year's Shanghai World Expo is no exception.

In particular, the new products inspired by the gift of China also coincide with the opportunity to become a brand new selling point. Many famous brand designers in World Expo have moved their eyes from Shanghai to China. They either pour the mysterious Eastern impression on them, or are obsessed with Shanghai complex. They are painstaking at the Limited edition of the World Expo, and have launched a series of "special edition" products with strong Chinese elements. More importantly, these brands are enough for consumers to give generously.

The brands such as Ferragamo, Swatch, Maria Gucci and so on, which appear in the venues of various countries in World Expo, such as Ferragamo, Swatch, and so on, do not need to be mentioned. Chanel, Prada, etc., who also have the title of "national treasure", are naturally unwilling to be lonely. They have launched the limited edition products with the theme of Expo 2010.

Taking a look at these "big Expo limited products", they are mainly accessories. Handbags, shoes, jewelry and so on account for the bulk. The design is also "very Chinese": either the landmark Oriental Pearl Tower of Shanghai, the cute Chinese doll, or the Chinese tiger, dragon and so on. Their purpose is very clear, which is to invest in the potential market of China.

Ferragamo's special edition of Ferragamo is a collaboration with contemporary Chinese artists, including handbags, wallet and casual T-shirts.

Xue Song, a famous Chinese painter, has created a painting of two fierce tigers for this series. The painting is printed on leather with inkjet technology. It has a different feeling and appears "very Chinese and artistic". According to the introduction, the special series will be on sale in Ferragamo stores in major cities from May 18th.

Maria Gucci scarves from Finland, for Shanghai World Expo, are the scarves and neckties of "Shanghai 2010 series". There are a number of city signs on the scarves, and the magnolia flower in Shanghai city. It is a narrow version of the Shanghai style paintings. From the form to the content, we can see the original intention of the designer for the sake of World Expo in Shanghai, and the price of 680 yuan is still close to the people.

Swatch (Swatch) is to celebrate the completion of the Swiss Pavilion in World Expo, Shanghai, and launched the "Swiss National Pavilion Swiss Pavilion" wrist watch. Red and white are the two colors of the Swiss flag. The Swiss flag is also decorated on the dial, and the whole table is very striking. This 560 Yuan watch is also one of the most popular souvenirs for most people.

Prada (Prada) has launched a limited edition handbag, sportswear, sports shoes and accessories designed for World Expo, Shanghai. This series, based on the inspiration of urban life in twenty-first Century, integrates the symbolic city image of Shanghai Pudong with natural elements such as butterflies, flowers and green leaves, and interprets the concept of "future city".

In this series of products, the Oriental Pearl Tower was decorated with key ring ornaments, and the scenery of Pudong appeared on the shopping bags. The colors were rich and bright, which was very suitable for the atmosphere of spring and summer.

Chanel (Chanel) is inspired by legendary classics and China, and has launched costumes and jewellery related to World Expo.

The classic Chanel handbag is embroidered with Chinese dragon red or emerald green. It looks very Oriental.

Chinese dolls dressed in traditional costumes appear on dinner bags, earrings, bracelets and long necklaces.

The series will be sold in Chanel boutique from June.

Chanel, inspired by many legendary classics and China, has launched a series of fine costumes and jewelry.

The Chanel handbag, which is so beautiful, shows the value of imperial court.

The evening dress made of embroidered embroidered red or emerald green in China shows great value in the light of night.

The daytime section is made of cinnabar leather and covered with waterproof khaki fabric, leaving the valuable handbag far away from the rain and snow.