Zhengzhou Can'T Rely On Just One Pair Of Trousers.

Zhengzhou clothing The enterprise is blowing again. brand The horn of March: over half a year, the city selected the ten largest Zhengzhou city for the first time. clothing brand They are M·SUYA, Yali Da, Tai Ke Si, Sen Sen, ESEY, Golo Doris, deyston, nlun, Long Qingxiang, and happy house.

These ones here brand Women's trousers and men's trousers are absolutely dominant. After fully affirming the great driving effect of this review on brand building, China clothing Wei Lin, vice president of the association, put forward a view: Zhengzhou construction. Spin clothing A famous city clothing Rivers and lakes can not rely on only one pair of trousers.

　　 Zhengzhou can't just rely on a pair of trousers.

In the Xuanyuan Hall of Zheng Dong New District International Convention and Exhibition Center, a visual feast was held, and a fashion show was selected by the ten largest clothing brands in Zhengzhou.

This is the first time that the clothing brand has been selected in the history of Zhengzhou, and the municipal government is deeply involved. Vice mayor Sun Jinxian said in his speech that he hoped to further guide and promote the brand development of garment enterprises in the city through the selection activities, and finally achieve "China". Spin The goal of "famous clothing city" and "Chinese trousers industry capital".

The ten largest clothing brands were awarded a prize of 200 thousand yuan each. Many bosses say that there are not many bonuses, but we can see the government's determination to support the clothing industry. In fact, from the early years of the year, Zhengzhou increased its support to the garment industry. Spin Clothing industry planning, and tens of millions of dollars to support enterprises science and technology Innovation and new projects.

There is no denying that Zhengzhou's women's trousers have been strong in the whole country for half a year, and their popularity is higher and higher. There are only more than 50 independent brands in the city.

"The ancient capital of Zhengzhou is moving towards the present. fashion A metropolis strides forward, and it can't be done by a single pair of trousers. Wei Lin, vice president of China clothing association, believes that if Henan wants to become a strong garment Province, it must stand high in strategic planning, not only to make women's trousers brand, but also from women's trousers. Women's wear Stretching, stretching to the upper part, developing to serialization and multiple categories, and finally making two or three famous national brands.

Wei Lin believes that branding is the only way to go. This time, the ten major clothing brands appraising by the Zhengzhou municipal government and the city clothing association not only demonstrate the strength of Zhengzhou's clothing industry, but also want to guide and stimulate more clothing enterprises to become branding.

　 Zhengzhou clothing is developing towards "upper part" 

Wei Lin has been in Zhengzhou for many times to advise on the clothing industry. In his view, Zhengzhou Men's wear The development of the upper part of the body has already begun, and the tops of Long Qingxiang, James, and James have a larger share. market 。

And Zhengzhou. Women's wear The road has also taken a small step. Women's pants enterprises such as M·SUYA, and so on have been testing water in previous years. Women's wear A large number of public, Hefu, Ding Da, Adeli Lai, Fei Ge Li, Feng Xing Kai Qi and so on. Women's wear The brand began to show its beauty.

Zhengzhou clothing industry is positive. Women's wear March. Qin Zicheng, President of the city clothing association, told the author that more than 1500 clothing enterprises in Zhengzhou, 1/10 has been doing women's wear, and the largest number of women's clothing enterprises are over 300.

Although these women's wear brands have yet to be heard all over the country, the leading women's clothing companies are making efforts to take the road of branding, and are trying to hire designers to do original things.

Compared to women's trousers, women's clothing is more profitable, but the risk of big profits is also great. Qin Zicheng analysis, women's clothing is fashion Highly competitive and small batch production. market It is necessary to keep up with fashion trends in design, sales and so on.

However, women's clothing is the trend of the future and the future direction of garment enterprises. Zhengzhou clothing enterprises must be aware of this.

As the competent department of Zhengzhou industry, Zhengzhou Municipal Commission of industry and information technology is also paying attention to the front road of Zhengzhou garment enterprises. Zhang Yuju, deputy director of the Municipal Commission of industry and commerce, said at yesterday's press conference that he was trying to make Zhengzhou into China. Spin The famous city of clothing, the municipal government is supporting from the overall planning, policies and funds, with a view to achieving the goal of 100 billion output value of garment industry in 2015, introducing and cultivating 5~6 listed companies, and creating several national famous brands.