Dress Market Is Becoming More Popular &Nbsp; Brand Wedding Dress Orders Increase.

The dress store was scattered only in the first bridge of the city, but recently it appeared more and more in department stores.

Apart from being an engagement dress, the mother attending the children's wedding banquet is also the consumer of the tuxedo.

Other brands also increased the proportion of mature women's wedding wear when ordering.

According to custom, people engaged in betrothal gifts are more popular than ever. Nowadays more and more people are willing to pay for them. Apart from the fact that they are more affordable, there are more and more occasions suitable for wearing, such as birthday party, annual meetings of the company, and so on.

The author found on the third floor of Yintai department store in Wenzhou, there was only a small dress counter specially designed for Chinese style cheongsam. Now there are 3 dress brands such as Wei Yuan, Xi Yuan and Wei Yun.

These dresses are usually priced at 400 yuan to 1000 yuan.

"Especially during the peak period from 9 to October, sales were particularly good."

Lu Yishu, director of the planning department of Yintai department store, told the author that these dress counters are now being adjusted to the 3 floor to form a small dress area.

The atmosphere of the tuxedo is thicker than before, and the performance has increased by about 50% during the eleven period.

Lizi Huadu's wedding collocist told me that compared to last year, the number of mature women who bought small dresses this year increased a lot. It was usually the dress that daughters chose for their mothers to attend the wedding banquet.

Young women usually choose Zhuo Ya weekend brands, while mature women choose brands such as Emin and ancient colors.

In view of the demand for engagement dresses in the market, the brand of the mall has increased its proportion in the order process compared to last year.

"Buoubuou now sells mom's dress for engagement and wedding banquet.

You can sell several types of TUXEDO in one day. "

A mall brand manager said.

The head of the "Aegean gauze" wedding shop in shuoxin street, Wenzhou, told the author that at present, people in Wenzhou buy more women's dress than women. They usually wear on the engagement banquet. But in some big cities such as Shanghai, they often have the shadow of a tuxedo in ordinary bars and clubs. At some high-end product promotion meetings and company annual meetings, participants are also required to attend formal assembly. Many students who are going to study abroad will also customize one to take abroad, because many occasions abroad require formal wear.

This is one of their necessities for their teachers.

All these make the little dress available.

She said that women who rent small dresses usually choose pengpeng skirts and other princess series, while women who buy small dresses prefer simple and elegant styles, and require better texture and tailoring.