Making Shoes For Customers Can Also Make Money.

Just because his feet are too small to buy the right shoes, Wu wing, who lives in the Jinsha port of Shapingba District, has found business opportunities, and has successfully pformed from the online shopping family to the owner of the small shoe shop.

Since then, she has also opened up business opportunities for women's large size shoes and exotic shoes.

Now she has quit her job as a full-time shop owner, and her turnover is booming.

Embarrassment of feet

Part-time online shop

In April last year, Wu Yi, who had not worked for more than a year, was arranged to attend a high-end banquet by the company. The banquet required formal dress, and ladies need high heels.

This seemingly not very high request makes Wu Yi very puzzled. Why?

From small to large, Wu's feet are much smaller than her peers. Even though she is 1.58 meters tall, she has only 32 yards of "Golden Lotus" wearing small shoes like children's shoes.

Over the next few days, Wu Yi rushed to Monument for Liberation, Jiangbei, Shapingba and other shopping malls.

Contrary to expectations, women's shoes in shopping malls are basically 35-37 yards, even 34 yards.

Finally, with her friend's advice, she joined the "Xiao foot club" QQ group, and bought a pair of small heels with the sisters from Beijing, Guangzhou, Shanghai and other places.

In the next month, Wu was keen on buying small shoes like a devil, and gradually found the purchase channels and sales prices, and had a large number of small feet friends.

Sell small shoes first.

Sell big size shoes again.

The first online shop was not as smooth as it expected. In the first month of opening, shoes sold only 3 pairs and earned about 150 yuan, which made Wu wing somewhat disappointed.

Wu wing analysis found that the goods in the shop are single and the style is relatively old. The new shop is open and its reputation is not high. Under the same goods and the same price, customers prefer to choose a reputable online shop.

Wu Yi is a brain loving person. Later, she went to Chaotianmen, shopping malls and other places to clean up the goods. Besides a lot of small size shoes, she also entered some large size shoes and exotic shoes.

"The little feet are troubled by little feet, and the big feet are also awkward with big feet."

Wu Yi said that among the 30 shoes that were later shipped, there were not only 39 or 40 yards of large women's shoes, but also some shoe sizes, though not large, but suitable for shoes with feet or skinny feet.

As a result, Wu's online shop is dominated by small code shoes, all kinds of big size shoes and exotic shoes are also dazzling, and customers are getting more and more.

After second months' opening, her turnover was over 5000 yuan, and her net profit was more than 2000 yuan. She simply resigned and became a full-time shop owner.

Developing special shoes

Build production line

In addition to buying goods from others, Wu wing has gradually opened up a new front and established a production line of his own.

Wu Yi, a relative who is the owner of Bishan leather shoes factory, has reached an agreement with a well-known brand friend with the help of his relatives: buying the small size and big size shoes processing rights outside the normal code of the brand.

That is to say, without affecting the normal production quality and quantity of the business, some styles should be added to produce some odd shoes.

"This is a win-win way. Businesses get sales profits, and I don't have to pay a lot of money to design shoes and mold."

Wu Yi said that since the end of last year, she has produced more than 8000 pairs of brand shoes, because the styles are updated quickly, the colors are complete, plus brand assurance. Besides site retailing, Wu's shoes are also wholesale to many shop owners, whose sales channels are fully opened, with a turnover of more than 30 thousand yuan a month.