Laid-Off Workers Are Forced To Start Businesses And Become Millionaires.

In October 1999, Zhu Chengrong, a laid off female worker in Linyi, Shandong, passed by a haw forest. He saw an old farmer chopping hawthorn trees in tears. The Hawthorn on the tree was already red.

The old farmer told her that Hawthorn sold only 2 cents a jin at that time. Because he lost money, he had to cut all the trees and try to plant other crops.

The good laid off women workers could not bear it. They decided to buy 9000 kilograms of hawthorn on the spot on impulse.

How could she sell so many Hawthorn at once? In order not to let nearly 5000 yuan of money rot with the pile of hawthorn, she had to learn to use the Hawthorn to make sugar coated gourd.

For this reason, the husband was angry and drove her out of the house.

Can the good laid-off worker sell the Hawthorn?

What magical changes will happen to her fate?

If I tell you, because of the burden of 9000 kilograms of hawthorn on her back, she has become a CEO of a large enterprise with about 20000000 fixed assets, more than 1500 employees and annual sales income of several hundred million. Do you believe that?

Sometimes it's really good to have good heart and good luck.

Depressed!

My wife bought 9 tons of useless hawthorn.

Zhu Chengrong, 48, was born in an ordinary worker family in Linyi, Shandong. After graduating from high school, she entered a large state-owned enterprise, a blanket factory in Linyi, and worked as a salesman.

Before 1997, Zhu Chengrong could almost be regarded as a figure: she worked as a salesman in a blanket factory for nearly 20 years. Because of boldness and daring, her business volume has always been the top. Many people secretly call her "Queen of sales".

But good luck came to an end in 1997. Because of the poor factory efficiency and the need for a lot of layoffs, Zhu Chengrong, the queen of sales, was laid off at the age of 41.

Zhu Chengrong could not accept it at first. Why should I be laid off?

She sat and lay on the sofa in the living room for 7 days, and did not know why she was laid off.

On the eighth day, the husband said, "you are going to hide at home and find out why you are laid off. Do you plan to go out to see someone?"

Think about it. So many people are laid off. I am not alone.

Zhu Chengrong turned over and went out on his bicycle.

As she walked along, she thought, "it's not easy to go out to find a job at this age. I have to do some small business on my own.

But what to do?

Big ones can't be done, and small ones may cause ridicule.

Just as there was a garage on the roadside, she simply stopped the car and chatted with the owner.

This chat only knew that the other side was laid off, and it was still a senior engineer.

The former senior engineer told her that it is not easy to do anything in this world now. After repairing the car for a whole day, it made 1.5 yuan.

Zhu Chengrong is now in the red eye, and the fate of laid-off workers makes her sigh.

But looking back, a senior worker is still fixing a car stall. Why should he be a laid-off worker?

She strengthened her mind about small business, and she had no idea about what to do.

Her sister asked her to do wholesale clothing business. She said nothing. She did not love beauty from childhood. She always wore clothes as a good way to wear clothes. How could she sell clothes?

Temporarily unable to find a job, Zhu Chengrong had to buy a tricycle, ready to pedge the car to carry goods.

Because Linyi is a small commodity distribution center, there are many merchants from south to north. When they have goods, they can help them to pull goods. When they are out of stock, they can pull people out.

I heard that the past "sales Queen" began to pedal tricycles, many people do not believe it.

The first time the peddling went out, Zhu Chengrong's old and old river was inevitably red faced. He peddled all the way down his head.

But for the first time, it will be logical.

Her tricycle business is good. At best, she can earn more than 30 yuan a day.

However, Zhu Chengrong is not reconciled. She does not believe that she will drive her tricycle for life. She always pays attention to the market changes and hopes to find a new position.

In the process of pedaling, Zhu Chengrong got acquainted with many friends on the lower level, two of whom were selling sugar coated gourd.

It's even harder to sell sugar coated gourds compared with her: they have worked hard to get them on the street, but there are too many places where dust is too much, customers are unwilling to buy it, and the corner is clean, but no one asks for it.

Sometimes, for a day, it can't be opened.

At that time, Zhu Chengrong thought, "God has eyes, he has not yet been miserable enough to make candy."

There happened to be a coincidence.

In October 21, 1999, Zhu Chengrong went to relatives in Pingyi County of Shandong province. He passed by a hawthorn forest. He saw an old farmer chopping hawthorn trees with his bare arms. He chopped one tree after another, and the Hawthorn hung on the tree.

Zhu Chengrong looked at it and felt sorry, but couldn't help asking.

The old farmer told her that a large number of hawthorn trees had been planted in Pingyi in the past few years.

For example, this year, no one wants to sell 4 cents a pound, and can only sell 2 cents a Jin.

Because he lost money, he had to cut all the trees and plant some other crops.

The old farmer chopped and shook his head and sighed.

Zhu Chengrong thought, this hawthorn is a good raw material for making sugar coated gourd. Even if you can't do it yourself, maybe someone in Linyi needs to take some risks and help the poor uncle.

Zhu Chengrong agreed with the old farmer at the price of 0.05 yuan and 1 kilograms. He left his address and telephone number, and paid a deposit of 200 yuan, so that the old farmer could send Hawthorn directly to Linyi.

On the third day, 4 big tractors sent Zhu Chengrong 9000 kilograms of Hawthorn -- so much!

Zhu Chengrong really didn't expect her to worry about the haw cratling in front of her eyes.

Where do these thousands of dollars come from?

At home, husband always takes charge. She doesn't know how to ask her husband for money.

When the hawthorn was unloaded, she had to lie to her husband and say that a friend in the South asked her to help him to collect hawthorn. He had to borrow 5000 yuan from his husband first and return it to him when he came to collect hawthorn.

After the money was paid, Zhu Chengrong hurried to find buyers in Linyi.

But in the city, the only big sugar gourd factory has its own fixed source of goods, and does not need Hawthorn at all. Some small workshops are needed, but at most there are dozens of catties.

What can I do about it?

Zhu Chengrong's husband, Wang Yiwei, paid the Hawthorn money, left and right, and so on.

Until the Hawthorn pile began to heat up, there was no sign of it.

In his repeated questioning, Zhu Chengrong had to tell the truth.

A quarrel inevitably took place between husband and wife.

Wang Yiwei was very angry that Zhu Chengrong had not consulted with him and bought a small Hawthorn like a hill.

Zhu Chengrong was even more angry. She thought, "do I mean to do something good?"

The two men quarrelled with each other. Finally, Zhu Chengrong said, "if these Hawthorn are not sold, I will sell them into sugar coated gourd."

Wang Yiwei was more angry when he heard it. He warned his wife, "if you want to lose face and sell candy, you can find a place to do it yourself."

Zhu Chengrong's temper also came up, and she said to her husband, "well, I'll move out!"

Break through!

She kept studying "new sugar coated gourd".

Zhu Chengrong moved out of the house like this.

She found an abandoned house in another lane not far away from home, temporarily staying.

The house was left on a nearby construction site, surrounded by four winds and only a few asbestos tiles on the ceiling.

In such a place of residence, Zhu Chengrong began the "Hawthorn breaking out war".

Zhu Chengrong knows almost nothing about how to do sugar coated gourd.

At first, she bought a lot of plastic bags and bought some big bags of rock candy, but she didn't know what to do next.

As the Hawthorn pile grew more and more warm, she became more and more unable to sit still.

She thought, or else, look at the sugar and gourd factory?

Think of action.

On the evening of the evening, Zhu moved towards the sugar gourd factory. But because there was no contact in advance, she came to the gate of the factory, and the seven or eight big wolfhounds rushed out together.

When she was angry, she thought to herself, what is hard to do?

Do not add a layer of sugar to the Hawthorn?

Can't I really do it?

She decided to go back and build it herself.

The winter in the North came early, and it began to snow in the middle of November.

Wang Yiwei finally felt relieved and came to Zhu Chengrong's residence quietly.

He found that his wife's apartment had been piled up with snow - leaking when it snowed; the rats in the house were wandering around, and there was nothing else except a few pounds of hawthorn and a few catties of sugar.

He suddenly felt guilty. He apologized that night and asked Zhu Chengrong to return. He bought a lot of books about sugar coated gourd and his equipment.

If conditions are good, Zhu Chengrong can do things easily.

In the daytime, she visited some small workshops that made sugar and gourd, and she was busy at night in the evening.

During this period, she found that there were so many sugar gourd in the north, but almost no one really used sugar coated gourd as a career.

For example, all the sugar coated gourd trees are nuclear. Why do not people think about the customers and go to the core?

People like to eat sugar and gourd, and nuclear free will be more popular than nuclear ones.

With this thought, she launched the child to do it with herself.

In the evening, the child digs the nucleus and the husband makes small bamboo sticks.

Nearly 3 months later, Zhu Chengrong finally made his first batch of nuclear free sugar coated gourd.

At this time, the Spring Festival arrived in 2000, Zhu Chengrong thought, this Spring Festival can give family members a surprise!

When she returned to her mother's house during the Spring Festival, she didn't bring any gifts with her. She took her own well of a box of ice sugar gourd, and wanted her family to comment on the taste.

Other people did not feel much, but her elder sister was old enough to have false teeth. She didn't think she could eat it.

The elder sister was very angry and scolded her: "your family can't eat it. Do you want to sell it to others?"

Sad and sad, when I got home, Zhu Chengrong thought, "how can I get rid of my elder sister's teeth?"

It must be that the sugar is not hot enough. When the sugar is tender, it will stick to its teeth.

How can we grasp the heat?

It suddenly occurred to her that a familiar yam yam was famous in the area, and the process of cooking the sugar was also done.

So she consulted the door, but the master said nothing about telling her this skill.

No way, she had to turn around to pick up the yam when the Shifu, and put the thermometer hidden in his sleeve into the pot to see the temperature.

After returning home, Zhu Cheng Rong repeatedly tested the sugar temperature.

The heavenly heavenly will not lose heart.

She finally made a nuclear free ice gourd without sticking to her teeth and not bitter.

After the success of the experiment, Zhu Chengrong's confidence increased and he decided to continue developing sugar coated gourd.

On one occasion, when she saw her son's moon cake, she suddenly had a brainwave: this sugar coated gourd is a nuclear free hollow. Can't she fill something in it?

With her husband's help, she filled chocolate chips, jam and even cooked chicken, beef and so on.

She took the sandwiched sugar gourd again to her elder sister and father, and did not say anything bad.

In those days, Zhu Chengrong registered the trademark of Zhu Lao Da, and her husband made a loan of 50 thousand yuan to help her contact a packaging factory in Shandong, and produced a batch of packaging bags with the words "Zhu Lao Da sandwiched ice sugar gourd".

Although the 9000 kilograms of Hawthorn originally bought, all of them were rotten except for hundreds of pounds of experiments, but she decided to make a big effort.

She used the loan money to rent a big house, bought production tools, hired several people, and started her own business.

April 5, 2000 is the day that Zhu Chengrong will never forget.

On that day, Zhu Chengrong and her relatives carefully placed the sugar coated gourd on the streets of Linyi, waiting for the market to rule on them.

At the beginning, for a while, no one noticed.

After a while, a sharp eyed girl first discovered the difference of these sugar coated gourds, and said with interest: "let's try it."

The girl has just bitten a few mouthpieces, and loudly exclaims, "Oh, delicious, delicious!"

Once heard of delicious, the surrounding pedestrians "Hula" all around.

Later, more people were infected and rushed here.

Just one day, 700 sandwicac icing gourd sold out!

The whole family is so excited!

The happiest is Zhu Chengrong's father.

The old man who had served as the director of the Linyi boiler plant and the director of the machinery factory before retiring. He saw her daughter was forced to do a career by a pile of rotten hawthorn, and he was very enthusiastic about a pot of old white dried white dried white dry, drunk and drunk.

Miracle!

Little candy can make great achievements.

The reputation of Zhu Lao Da was soon heard in the streets of Linyi and the large and medium-sized cities inside and outside the province. Many people said, "now, string up Zhu Lao da."

When people saw Zhu Chengrong, they were always short of Zhu Lao Da Zhu, and Zhu Chengrong's real name was gradually forgotten.

For this wonderful change, Zhu Chengrong was happy not only not to be upset, but because she had keenly felt that "Zhu Lao Da", as a commercial brand, has been widely accepted and loved by the masses. It is a huge potential invisible commercial capital.

But only in the whole country can we quickly find stable dealers and agents, and set up our own sales network, so as to seize the market of sugar coated gourd as soon as possible.

From the beginning of that winter, Zhu Chengrong recruited people to go to all parts of the country.

Through efforts, Zhu Zhu Da sandwiched ice sugar gourd gradually developed more than 100 dealers and agents in more than 10 provinces and autonomous regions such as Shandong, Jiangsu, Zhejiang, Hunan, Sichuan and Xinjiang, and basically formed their own complete sales network.

However, the Hawthorn in Linyi has been on the high side after Zhu Chengrong successfully developed sandwich ice sugar gourd.

From outside pportation, due to the long distance, it inevitably causes losses. Zhu Chengrong later took the initiative to develop the ice sugar gourd factory by relying on the raw material producing areas.

Since the first branch plant was founded in 2001, by the end of December 2004, she has developed 14 "Zhu Lao Da" sandwich ice sugar gourd factories in all parts of the country, including 7 in Dalian.

Then, Zhu Chengrong and her crew launched a series of "Zhu Lao Da" sandwich icing sugar gourd products.

They learn from the packaging technology of ice cream, and realize the exquisite packaging of sandwich gourd. At the same time, aiming at the characteristics that the traditional ice sugar gourd is not easy to preserve, we have successfully developed the new product sandwich ice sugar gourd with no sugar.

The biggest feature of the product is that it can keep sugar for 3 months at room temperature without affecting the internal quality and taste of the product.

As soon as the product was launched, it became popular with customers and soon became a delicious snack for friends and relatives.

At this time, Zhu Chengrong's sandwich ice sugar gourd has already owned more than ten varieties including bean paste, strawberry, jam, chocolate and so on.

With its unique formula, innovative originality, exquisite packaging and crisp taste, its products are well received by consumers in both urban and rural areas. Not only are they lucky enough to win the gold medal of the world blue sky cup, but also recommended by China Food Expo as a famous brand product, and it is designated as the only licensed product, mascot and special product by the international kite Federation.

According to the preliminary forecast, by the end of 2004, the annual sales profit of only "Zhu Lao Da" sandwich ice sugar gourd will exceed 3 million yuan mark.

With the "Zhu Lao" sandwich ice sugar gourd sold in the country, Zhu Chengrong took advantage of the "Zhu Lao Da" reputation to develop similar new products.

Soon, her more than 30 varieties of "Zhu Lao" quick frozen dumplings went to the market. In Linyi, the daily sales volume reached 8 tons, even more than 400 supermarkets in Shanghai were selling well.

When her "Jiaozi village" opened, there were more than 20 hotels in the country.

Later, she set up the "pportation rental tricycle company" to absorb laid-off workers, and gradually developed to have more than 600 rental manpower tricycles.

Now, "Zhu Lao Da" Food Group Co., Ltd. is officially announced.

Zhu Chengrong, a "laid-off sister-in-law" Hawking on the street in the biting cold wind, finally took the position of 5 business executives, including ice sugar gourd factory, quick-frozen dumpling processing factory, dumpling village, tricycle rental company and sunset red apartment, after several years of hard work.

After the establishment of the group company, Zhu Chengrong's business continued to run like a powerful train.

There is a set of data that best illustrates this problem: so far, Zhu Chengrong's enterprises already have fixed assets of about 20000000 yuan, more than 1500 employees, and annual sales revenue of several billion.

In the future, Zhu Chengrong is full of confidence: "the way of development in the future is still relying on sandwiche and icing sugar." the brand of Zhu Lao Da will be called "red whole China" and finally go abroad and go to the world.

Zhu Chengrong succeeded!

The success of Zhu Chengrong brings us deep thinking: it is often impossible for a person to get wind and rain in his life.

In times of hardship, if you are not complaining or pessimistic, you will be able to help people who are able to help you in a way that can help you. In doing so, kindness may, in turn, bring you more fortune and more chances to win the dream, or even unexpected success.

Because of his good intentions, Zhu Chengrong wanted to help a poor old man of the hawthorn with a heavy load of 9000 kilograms of hawthorn. In the end, he was driven by fate into a "sugar coated gourd king" and a millionaire's road to success.

Do not give small gifts to others but give them roses.

This is the inspiration of Zhu Chengrong's success experience to us.