A Group Of Shoe Companies Cooperate With Large Shopping Malls &Nbsp; Wenzhou Shoes Usher In The Peak Of Famous Stores.

Yesterday afternoon, the ninety-eighth session of the 3 China footwear industry leather goods fair and the famous brand entry and Exhibition Fair was held in Shanghai. Kangnai, AOKANG, red dragonfly, spider king, sun Tai, Jill Da, Charlie, Paul Getty and other famous footwear brands in Wenzhou have reached cooperation intentions with domestic large department stores, chain shoes city and other famous stores. This year, Wenzhou's famous shoes will enter the peak period.

Yu Jinhua, chairman of the JD shoes company, told reporters that in 3 days, fifty or sixty department stores, including Wangfujing department store and big business group, had entered into cooperation intentions. Among them, the Anhui branch of Jill reached eight or nine stores with Hefei bazaar, grand wind department store, Fuyang commercial building, Huaxia shopping mall and Xin Bai investment, and basically reached the intention of entering the mall; the Sichuan branch of Jill reached an in-depth discussion with five or six local shopping malls such as Wangfujing Department store and Itou Kayodo.

Yu Jinhua said that at present, he has set up shop in more than 40 large domestic department stores, such as DAC and Chongqing department store. This year, we plan to open 600 new Jill stores and enter a large department store. He believes that by participating in this professional exhibition of "famous brand entry" exhibition, and then pushing the Wenzhou brand into large department stores, the promotion of Wenzhou footwear brand will play a great role.

Kim Tak Fu, chairman of sun Tai Group, disclosed yesterday that cooperation with Wangfujing department store, Qingdao sunshine department store, Jilin big rich chain shoe city, Hebei Geely chain shoe city has reached a cooperation intention.

Dalian Merchants Group, Langfang pearl, Chengdu Huate, Guangzhou Tianhong, Ningbo Hualian and other large domestic department stores, held in-depth talks with Charlie Footwear Company at the exhibition. Xie Qichen, general manager of the company, is quite satisfied with the exhibition results.

For three days, the popularity of Paul's shoe company has always been very popular. Tu Jianbing, chairman of the company, said: "the main purpose of this exhibition is to promote the brand image, enhance brand awareness and establish the confidence of the franchisee team." To this end, Paul, from the product mix to the exhibition hall building, has always focused on the brand promotion core of the concept of "soft leather shoes", and has won the attention of many department stores.

Kangnai, AOKANG, red dragonfly, spider king and so on participated in the exhibition, and the cooperation with Beijing Yansha, Nanjing Golden Eagle, Shanghai Bailian, Yichang China World Trade Center, Yintai group and other department stores continued to show better results than the general footwear brands.

In addition, "Taiwan footwear first brand" thin leather shoes, Italy, the United States, Spain, Japan, South Korea and other well-known shoes and clothing brand, also during the exhibition, have come to discuss with Wenzhou footwear brand cooperation matters.

The exhibition is specially supported by the Ministry of Commerce of China and sponsored by the Chinese general merchandise business association. According to Fan Yanru, Deputy Secretary General of the China general merchandise Association, there were more than 100 domestic and foreign brands participating in the exhibition. Over three days, there were over 10 thousand professional spectators, and 80% of the exhibitors said they had good results.