Dragon Boat Festival To Make Money &Nbsp; Start Marketing War

Approaching the long holiday of Dragon Boat Festival, many catering enterprises in the country are busy getting busy. In spite of the business opportunities brought by the Dragon Boat Festival and the pressure of rising prices of raw materials, the zongzi war has been launched in full swing ahead of time. Merchants play the Dragon Boat Festival marketing card, with the help of meals to send dumplings or salted eggs, push special dishes and other means, grab the Dragon Boat Festival holiday holiday catering market.

It is understood that the price of zongzi has increased by about 20% this year due to the increase in the price of raw materials of zongzi. The price rise of zongzi this year is mainly due to the strong price of raw materials. The main ingredients of zongzi, such as glutinous rice, sugar and eggs, are all up. In addition to the rise in the main raw materials, the prices of accessories such as chestnut and Zongye leaves also rose sharply, while the wages of the workers who had dumplings were also raised. Judging from the situation of some big supermarkets, the main raw materials of zongzi almost all went up the price, especially the glutinous rice. The ordinary domestic glutinous rice has risen from about 2 yuan last year to 3 yuan per catty.

In recent years, some catering enterprises have relatively rich marketing methods for the Dragon Boat Festival. Apart from their discounts, they also send dumplings or salted eggs to their meals, while merging and promoting special dishes. In view of the Dragon Boat Festival market, some restaurants take discount marketing. Some restaurants have changed all the recipes, increasing a certain proportion of new dishes, and implementing the activities of sending cash coupons. After the introduction of a certain consumption, a box of zongzi or a box of salted eggs will be sent without discount. Customers who come to dinner on Dragon Boat Festival are free to get the zongzi and salted eggs provided by the restaurant. What's more, in order to enhance the interaction with guests, some restaurants have launched the zongzi Dragon Boat Festival buffet dinner. When consumers eat, they can also make dumplings with their own bags and bring home their own dumplings.

In view of the above situation, I personally think: holiday marketing has become a marketing method prescribed by catering enterprises. However, this year's Dragon Boat Festival coincides with the financial crisis. Consumption is weak, leading to some low-key sales promotion activities in some catering enterprises, and more catering enterprises are still in the wait-and-see stage. With the advent of the Dragon Boat Festival, the sales of zongzi will inevitably enter the white hot stage. For consumers, the rise in prices is bound to result in a decline in purchasing power. In view of this phenomenon, businessmen must make good sales planning ahead of time, and guard against another price increase of raw materials.