The Core Of Asian Fashion And The Essence Of Fashion Design

The "Asian Fashion bloom" Art Festival is sponsored by the Shanghai International Fashion Culture Festival and Shanghai Fashion Week Organizing Committee. It is a stage of international fashion exhibition through cooperation with the official agencies of Asian countries (or regions) fashion week. As the special exhibition of the 2010 Shanghai International Fashion Culture Festival and the Shanghai fashion week, the "Asian Fashion bloom" Art Festival was held in Shanghai on May 13th -16. 17 top and popular designers from India, Japan, Korea, China Hongkong, China Taipei and China Shanghai focused on the new fashion culture in Asia. In 2009, Sun Zhonghua, the hottest fashion designer in the industry, was invited to attend the ceremony. After hearing the news, he was interviewed by reporters. He finally gave an exclusive interview with FASHION SHOW at the largest international fashion center in Asia yesterday. Let's listen to the core of "Asian Fashion bloom" seen in his eyes, and his inner understanding of the essence of fashion design.


　　 Core tips


Sun Zhonghua is talented and talented, besides being good at designing clothing and animation derivatives, he is more involved in movie projects and fashion brands. The designer, who set foot in the different categories of design circles, founded the world's first and only cartoon brand DESSIN ANIME in the world in 2006. In 2007, it launched the wholesale agency for women's wear, and the world's most explosive brand animation continued to be impressive. In 2009, the Hangzhou anime and apparel Co., Ltd. was established in Hangzhou. It used non-linear thinking and counter cyclical strategies to interpret fashion and creativity, and innovated marketing mode to launch animated costumes with fashionable feeling and creative soul. It showed the unique city charm of Hangzhou's "women's clothing capital", "animation capital", "e-commerce city", "city of quality of life" and "national cultural and creative industry center". It was praised as "the first person to explore and innovate traditional fashion industry and animation creation and the new path of integration and development of Internet".


Sun Zhonghua also has unique insights in philosophy and economics, and won numerous fashion design awards. His works fully display his creative ideas and demonstrate his courage to explore and improve the process, and give excellent design far thinking. Sun Zhonghua is committed to the fusion of the three aspects of clothing, animation and design, and takes it as a catalyst for creativity, an economic mode and a lifelong goal.


Sun Zhonghua plays an important role in the industry. He is more determined to act as a guide, to find new perspectives and choices, and to strike a balance between the coordination of the clothing ecological environment and the basic human desires.


　　 Reporter: What are your feelings and expectations for attending the "Asian Fashion bloom" Art Festival?


　　 Sun Zhonghua: I am very happy to be able to participate in the "Asian Fashion bloom" Art Festival and come to Shanghai. Actually, I first started to come into fashion. In Shanghai, it was when I was 6 years old, I had been there for 20 years. I hope to meet some interesting designers and share ideas during the "Asian Fashion bloom" Art Festival. In addition, I would very much like to see from the works of designers in India, Japan, Korea, Hongkong, China, Taipei and other places, we can see the key elements of the current fashion and the deep meaning of today's fashion development. For myself, I will also use such a good opportunity to share my experience in costume design. Before making every season's costume design, I would like to see myself as an actor who plays a new role and will be excited by this role any time. In the end, I believe I will be a great actor. The difference is that my work is not a movie but a different fashion. I will reflect on the past, present and future design, and solve why I go back to Hangzhou from Paris to start a business. How do I see the best combination of fashion designers and fashion clothes?


　　 Reporter: What is the biggest difference between China's clothing design market and other Asian countries and regions?


　　 Sun Zhonghua: The difference is like the difference between people, whether they have a common culture or not. I think clothing design is closely related to society. Although we live in an age of fashion and internationalization, fashion design is a way of expression at a specific time and place, culture, society and economy. The uniqueness of every country is often represented by its distinctive taste in fashion design. Therefore, the difference between China and other Asian countries and regions in the clothing design industry is as great as the difference between China and other Asian countries and regions. Of course, the most common distinction between regions is the secular situation. China is in the process of forming a modern society. China is in the process of rapid development. I have never been surprised by the amazing speed of China's fashion change. People are increasingly aware of the power of clothing design, and agree that the pursuit of good clothing design is the pursuit of a good way of life. For example, in the past two years, I have witnessed the tremendous changes in the dress of Hangzhou people and the rapid development of Hangzhou women's clothing enterprises. At the beginning of the year, some media asked me when China appeared the international clothing brand, I clearly told: in Hangzhou, there will be world class women's clothing brand in 30 years.


　　 Reporter: What do you think of the relationship between contemporary fashion design and human survival?


　　 Sun Zhonghua: It is difficult to give an overall answer to this question, because contemporary fashion design is very eclectic. My goal is to leave a better life than life, let the world animation. I seek and strive to serve as a bridge for clothing and animation culture to serve the future. I think the development of the clothing industry is a reflection of the following problems: personal development, collective harmony and environmental symbiosis. Therefore, I always believe that fashion design is the most responsibility to create a better society. Through planning and making the best use of the outstanding designs of our fashion designers, we also inspire and inspire people to go to a better and fuller life through hard work through our excellent works. Fashion design is a major part of the current fashion. It recommends the design of sustainable development, thus creating material and spiritual dual wealth for the society without destroying our natural environment and cultural diversity.


What I want to emphasize most is that fashion clothes are enough to make people interested in their designers, but don't forget that it is because of the total sum of life experiences of fashion designers that their inherent design spirit is outstanding. From the personal perspective of fashion designers, my real experience is to help me rediscover and define the real self, and this experience will enrich my own connotation.


　　 Reporter: What problems and challenges will the development of contemporary fashion design face?


　　 Sun Zhonghua: In China's fashion industry, it is especially necessary to explain and teach the value and significance of costume design to people, especially the fact that fashion design is a whole process. Fashion design is not something that comes to mind at the end of a link. It's not just to make the people who wear it more beautiful, but to enhance the taste and connotation of the person who wears it, so clothing design should be involved in every moment and every moment that he wears. Through costume design, we can create real breakthroughs and achieve great economic value. So I always practice "building brand culture is adhering to the design style totem", "leading lifestyle is the foundation of building brand culture", and "perceiving the true meaning of life is the key to lead the way of life", the three design benchmarking philosophy. For China, the challenge of costume design is how to protect the benefits and extra value brought from the investment in costume design.


When China's legal system is mature enough to effectively protect intellectual property rights and copyright, Chinese fashion design is ingenious and has global voice. Take my personal example, I always feel that I am very lucky compared with many of my peers. I am a fashion designer who has been in the middle of the road and has been doing my favorite design. My road is still fairly smooth, and many people may have made more efforts, but they can not even touch the edge of the fashion designer. But the only thing that makes me feel uncomfortable about this identity is that personal works are often plagiarized, leaving many original designs that belong to you to be thrown away from original labels, and they are afraid to use them in the end, for fear that people will turn to plagiarism and deliberately avoid these designs, which makes people feel very helpless.


　　 Reporter: As a designer who goes to Paris to study abroad and go back to Hangzhou to start an undertaking, your costume design must contain cultural symbols and languages of ethnic and regional culture. Can you do some introductions?


　　 Sun Zhonghua: I am influenced by the culture of Paris and Hangzhou, and I can be very sure about that. Although I was influenced by French culture, although I accepted design education in Paris, I started my career in Hangzhou. So, for purely professional level, I am not very influenced by French culture. But in general, I have retained the flexibility of France, which is very helpful. I think this is "intellectually interesting" - a very typical French spirit. You can feel it in some of my works, and the design is full of Chinese flavor, but it also reveals the interest of France very much. From a distance, they look simple and elegant, but from close quarters, you will find interesting details. This narrative story and amazing way is very "animated" style. This is really a platform based on the shared values of the two cultures: appreciation of beauty and life. In my bones, I feel that I am a citizen of the world.


My animated women's design is vibrant and interesting, elegant and natural, rather than COSPLAY, which can be summed up by the three keywords I often say, "heartbeat, romance, animation". But I still need to find its "new" identity, especially when I think that I want to leave something better than life, and let the world play a role in this life. I will think of endless improvement and innovation, and an undercurrent of great capability that is ready to spew. This is an amazing and joyful creative platform, just like my company's unique "continuous" culture: life, fashion, creativity and animation.


While introducing western popular elements, we must maintain an indispensible original style and combine these two completely different elements so as to make them both contradictory and unified. In view of the traditional aesthetics and adding the current animation elements, sometimes it will mix various creative elements, seek coordination in opposites and conflicts, and be very avant-garde, but imply the oriental traditional style, creating a unique animation costume design style that transcends itself. Adhere to the original design and animation elements to lead Oriental fashion, shaping more DESSIN ANIME IN lady, dress more beautiful, anime constantly women.


　　 Reporter: What is the trend of China's fashion design?


　　 Sun Zhonghua: I am not concerned about the domestic trend. I think that is useless, man-made, and is based on the vicious cycle of continuous promotion. What I am concerned about is how to leave a better thing than life, so that the world can be animated together.