Cheated Out Of A Factory
Many people who want to get rich now have many entrepreneurs, many of whom have achieved their ideals and have been cheated of their property.
The first step for entrepreneurs is to learn how to cheat.
Lin Anguo is a native of Wenling, Zhejiang. The family is at the seaside and is the offspring of fishermen.
In his memory, the family has been living a tight life. The burden of life is supported by the father.
After graduating from high school in 1993, he began his own difficult business in order to change his family's poor life and prove himself.
At the beginning, he had only 3000 yuan in his hand. He could only do some small businesses, or sell some gadgets to sell, or pour some aquatic products. He earned 5000 yuan in half a year.
One day, he saw an advertisement in the newspaper. In Wuhan, a company engaged in the pfer of radio and pen technology, providing spare parts and underwriting products. He was enchanted.
In Wuhan, they were bewildered by the company's gorgeous office space and the continuous flow of people. They paid 2000 yuan of technology pfer fee, 6000 yuan in bulk charges, got 1000 original radio pen, and spent nearly 1000 yuan on the cost of equipment, and returned to Wenling with great excitement.
Hire a factory, recruit workers, teach technology, less than ten days, 1000 sets of radio pen is made, but sent to Wuhan, a test, products not only failed, but also bear the responsibility for breach of contract.
Lin an Guo suddenly became silly. In the heat of the streets of Wuhan, he complained no door, no tears, no money to eat and sleep.
But Lin Anguo was not defeated by failure. Instead, he borrowed money to run the factory, and named the factory a naive handicraft factory to produce toys and educational supplies for some children.
He has produced lamps and pens, luminous pears, crystal stickers, banknote pens and so on.
Later, he developed series of incense products such as fragrant smoked dolls, pendants, sachets, ornaments and so on, and sold his products to the whole country. Among them, "Ai Liwen silk" vanilla dolls had a certain reputation in the whole country, and he dug into the first pot of gold in his own business.
Once, on a business trip to Hongkong, he found that recording roses were very popular.
Lin Anguo immediately thought of grafting his aroma incense on the recording roses.
A few days later, the new and attractive fragrance recording rose was born.
The rose made of flocking material is in bud. It is exalted by the special fragrance of rose essential oil. It has an attractive fragrance of roses. The built-in digital chip of Taiwan can be recorded indefinitely. It is accompanied by Teresa Teng's classic love gold pieces, and the red heart flashing lights are flashing with music.
On the eve of Valentine's day in 2004, Lin Anguo introduced 200 fragrant smoked recording roses, and selected 5 fresh florists for trial sale in the downtown area.
"Send you a fragrant recording of roses!"
"Fragrant smoked recording, Rose Limited sales!"
The banner attracted many people to watch.
"Record a piece of sweet words, then send a fragrant spray of roses, love to say so!"
The clever way of showing love was enthusiastically pursued by lovers.
Aromatherapy recorded roses became popular. Many Real Estate Company, home appliance companies and wedding dresses were sent to customers as gifts.
The Real Estate Company sends the fragrant smoked recording roses to the owners who signed the contract, congratulating them on their happy move, and implying that the two are in love with each other.
The wedding photo studio makes the smiling faces of the new people on the red carpet more beautiful and brilliant.
In the spring of 2004, the Canton Fair was just around the corner, but the high threshold was blocked by Lin an Guo. He played the edge ball outside the exhibition, collecting the information of merchants, and finding the guesthouse that the merchants stayed in.
During the Canton Fair, only 500 pieces of aromatherapy recorded roses were sold, but not enough.
But the smell of roses recorded in the country is very competitive, and sales are beyond the expectations of the dealers.
Subsequently, foreign businessmen in Singapore, the United States, South Korea, the Middle East and other countries gradually returned to become their long-term customers.
In 2005, Lin began to develop the mainland market.
Zhejiang, Ningbo, Hangzhou and other places of the economic negotiation, he has the opportunity to participate.
A booth two, thirty thousand, the cost is too high, Lin an Guo combined five or six enterprises to share a booth, cost sharing.
Display products and distribute leaflets.
Before the booth, there was a strong smell of rose, which was more than any propaganda slogan, merchants came to smell and came to a lot of business.
At the same time, Lin also took the initiative to find out the target.
He contacted the hotel attendants to find out which businessmen, what business he was doing, what products he bought, even his ancestral home and habitual residence.
Lin Anguo often has unexpected gains.
On one occasion, Lin an Guo learned from the waiter that there lived a 50 year old businessman in Taiwan, Mr. Zhang, who was doing craft gifts business in the mainland. What's more, his ancestral home is in Zhejiang, and Lin an Guo is a fellow townsman.
That night, Lin Anguo knocked on the door of the merchants, began to talk from the nostalgia, and finally Lin Anguo gave him 20 recording roses.
More than a month later, Lin an Guo received an email, which ordered him to order a large number of aroma recording roses. So far, they have maintained long-term business contacts.
Lin Anguo is very strict with dealers.
People often call and ask, "if you can't sell it, can you return it?"
And Lin's answer is: "before we start, we are thinking about how to sell. Why not think more about how to sell it?"
Although Lin Anguo understands them very well, he believes that those who dare to do well can do well in city sales.
Now, the naive handicraft factory has been renamed the Huazhi love handicraft factory in Wenling, and has registered the flower love trademark. Lin Anguo's flower love fragrance recording rose has gone to the whole country. He has paved the way of success by relying on the mentality of unyielding and innovative.
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