Expo Brings Big Business Opportunities To China's Small Commodities

The commemorative emblem of the Expo, crystal in the exhibits, slippers in licensed products... These "made in China" commodities are blooming in World Expo, Shanghai, which are "small, beautiful, and small."

Expo Business Opportunities

Walking into the spring, summer and autumn exhibition hall of the "private enterprise joint pavilion" in Expo Park, the reporter smelled the green grass in spring and felt the hot atmosphere in summer. This is the fragrance produced by the group of cosmetics company, Shenzhen. In the exhibition hall of the private enterprise hall, a decorative wall with tens of thousands of crystal walls is shining. This is from the manufacture of Xinguang jewelry, a small adornment production enterprise in Zhejiang.

Zhang Xinsheng, deputy director of the Shanghai Municipal Commercial Commission, said that as of May 10th, World Expo, Shanghai, had developed 18000 categories of 29 categories of licensed commodities, and more than 5500 sales outlets nationwide, with sales exceeding 14 billion yuan.

There is a category of goods in the Expo franchise store, which is very popular with collectors: World Expo Memorial badge. A complete version of the "Twelve Chinese Zodiac badge" and the "sea customs" badge showing the charm of Shanghai 30s cheongsam.

Kunshan Kai Cheng industry Co., Ltd. is one of the second franchisee manufacturers of the Expo emblem. The last event was the 2008 Beijing Olympic Games. Gao Wenmao, chairman of the company, said that through the recognition of the two Olympic Games and World Expo's "licensed product manufacturers", the industry saw the efforts and strength of opening up the industry.

World Expo is also an important platform for direct docking and cooperation between small commodity enterprises and international large enterprises and large organizations. Xinguang jewelry has gained the opportunity to cooperate with Metersbonwe in adornment in World Expo. According to the briefing, at the end of May, Czech Pavilion, Austria Pavilion and Swedish Pavilion will invite Xinguang to participate in cultural, technical and business exchanges.

Zhou Xiaoguang, chairman of Xinguang Holdings Group, said: "World Expo has provided us with small businesses and small businesses a chance to dance and dialogue with industry leaders, and then carry out cross industry cooperation and resource integration."

Development opportunities

What kind of small commodities can enter Expo Park and become a member of the Expo exhibition product and the family of licensed commodities?

　
Baofeng shoe industry from Quanzhou, Fujian, uses a pair of "low carbon" slippers to open the gate of World Expo. There is no slippers in the licensed commodities category in World Expo. Guo Ping, deputy general manager of Baofeng shoes industry, said: "when we applied to the World Expo Bureau, they began to find it strange. What is the relationship between slippers and World Expo? But then the Expo Bureau became interested in our products: our slippers were selected with low carbon and green materials and recyclable, and the small daily necessities revealed the green concept, which is very compatible with the theme of World Expo. Because of low carbon and environmental protection elements, Baofeng successfully passed the examination of the Bureau of the World Expo Bureau, and became a concession commodity producer and retailer for the Expo.

In addition, Qi Baishi's artistic works of three small commodity manufacturers in China light up the product's "high value-added road". According to the briefing, three World Expo franchisees will launch the authorized products with Qi Baishi's artistic elements in June: the suitcase developed by Hua Wei, Shanghai, with the paintings of Qi Baishi's cherry of cherry, and the elements of Qi Baishi's paintings will be applied to the metal and soft rubber products such as commemorative badges, key rings, tourist souvenirs and so on. The international creative brand TalesByPave will launch the Qi Baishi series rock brick. These chartered "small commodities" with special added value make use of the power of the intermediate industry authorized by art. "Artistic authorization is a universal mode of helping the industry to increase its value in the world," Qi Baishi, President of the ART KEY art creative group, who authorized the painting of Guo Yicheng to downstream manufacturers, told reporters.

China's small commodities displayed in World Expo reveal positive signals to the industry: low carbon, environmental protection, high quality and high added value are the development paths of China's small commodities.

World stage

Zhou Chengjian, chairman of Metersbonwe, said: "this active integration into the Expo is a hope that the people of the world will see that China is not unable to create its world-class clothing brand."

Guo Yicheng, President of ARTKEY group, said: "with the help of Expo products, the tremendous energy of Chinese culture and industry will be displayed, so that the whole world can focus on Chinese culture instead of focusing on the Chinese economy."

In this network of links to the world, not only is the world focusing on China's small commodity enterprises, but also China's small business enterprises are observing the world: while enterprises are promoting and promoting brands through World Expo, they closely observe and study the propaganda methods and brand strategies of those "strong enterprises".

"A museum represents a country's innovative ideas and technical level. Many enterprises can provide technology for us to learn and integrate new light. Some are not necessarily ornaments, but they are good for our R & D to expand our vision and imagination," said Zhou Xiaoguang of Xinguang holdings. "We will not only display products in World Expo, but also learn things in World Expo".

The idea of Guo Ping, deputy general manager of Baofeng shoes company, is: how much profit can be obtained from World Expo is not important. The key is to use this platform to foster strengths and circumvent weaknesses, so that Baofeng's products are "fragrant flowers outside walls".

Brunetta, Minister of public administration and innovation in Italy, believes that when the World Expo of Shanghai is over, Chinese enterprises will have a network of connections with the rest of the world.