Chinese Fabric Enterprises Enter Into "Made In China"?

Developing the private brand of the textile industry and garment industry can not only bring China's national brand to the world, but also bring benefits to the development of China's export-oriented economy.

Now we advocate economic pformation, we need to develop new industries and new energy sources, but traditional industries with Chinese characteristics are related to people's livelihood and protection of employment. We should further intensify our efforts.

For example, China's clothing materials have reached the internationally recognized standards.

We can make Armani processing and LV processing, and all of them can be exempt from inspection. Therefore, we should develop the textile industry and its own brand, so that not only can China's national brand go to the world, but it can also bring benefits to the development of China's export-oriented economy.

In a complete industrial chain, the most abundant profit is concentrated on both ends of the industrial chain - R & D innovation and brand marketing, that is, the forefront and the most end of the whole industry chain.

The processing links of OEM enterprises are the most passive and the most profitable part of the whole industry chain.

But over the years, many Chinese clothing and garment enterprises have made OEM as the main export product, and the reason for it is actually a kind of psychology that pays close attention to the immediate profits, and feels that there is nothing to compete with, but also to run away from others.

This misunderstanding has made many garment manufacturing enterprises based on "made in China" as an international brand processing factory for many years. They are comfortable in doing OEM and are paralyzed in the psychological comfort of "international famous brands are all processed by us".

No brand, no channels, no research and development, no terminal, only unknown production of OEM to make clothes for people.

Why is it that the "jingle", which was once widely circulated "wants to eat enough, to do domestic sales?"

The way to seize the domestic demand market by creating their own brand means more production input, larger production scale, better production process, stronger shipping capacity and longer time accumulation.

The export of OEM is relatively simple and easy, and it can get immediate results.

However, the current financial crisis has made the development of the global textile and garment materials industry impacted, and made these long soaked in the warm water of OEM, producing the "MadeinChina" oriented, export oriented textile fabric and garment enterprises in China, because of the shrinking external demand and the reduction of international orders, and because of their own brands, many enterprises basically lost their strength to survive.

When there are problems in the textile and garment industry, some links are fabric problems.

At present, most of the advanced fabrics in the world's textile industry are made in England and Italy, and the 140 dyed fabrics in China are dyed black, black and gray.

We are using the river water, do not pay attention to environmental protection, after dyeing the wastewater back into the river, that is, environmental pollution.

In Italy, they use the ice water in the the Alps mountains, dyed and then recycled. They are still very high quality water.

For our textile and garment enterprises, the important task of the future is the environmental protection of the printing and dyeing industry.

The Chinese used to buy goods from developed countries, and then buy technology from developed countries. Now they buy management from developed countries.

In terms of environmental protection and management, we should learn more from advanced countries. Our country has a long way to go to catch up with the advanced level of environmental protection in Europe and the United States, especially in Europe.