Textile And Clothing Market North And South Interaction Surging Wealth Feast

On March 26~27, the white horse clothing market in Guangzhou joined hands with Zhengzhou World Trade Center to hold a supply and demand meeting.

On March 29~30, Guangzhou white horse entered Beijing Tianya mansion.

On April 22nd ~26, Humen clothing entered Zhejiang's "world wide" docking conference.

In May 10th, more than 200 Yiwu brand enterprises gathered in Shenyang five love market.

Within a short span of more than 40 days, many professional markets in the north and South have been interacting frequently, believing that it is for a common core goal: for the sake of customers, expanding business scope and improving profitability and means.

For the production oriented brand merchants, facing the increasingly fierce market competition, the sales mode of the clothing market has gradually changed from the wholesale mode to the wholesale and terminal sales mode. Monopoly and affiliation have increasingly become the main marketing mode.

As for the clothing operators of many two tier markets, with the improvement of consumer brand awareness, the "scattered batch sale" has become increasingly difficult to adapt to the needs of today's market, and how to adapt to the development trend of the market?

How can we choose the most promising brand from a large number of clothing brands?

These are the primary problems that need to be solved urgently.

The interactive form of brand exhibition and docking conference is to introduce some of the most representative high quality brand enterprises into the local consumer market, and put the most popular fashion styles of the season in the local famous clothing market to conduct brand publishing, exhibition and trade negotiations, so as to avoid the obstacles caused by asymmetric information, which helps garment manufacturers to open up the market, directly locate agents in the locality, and save local merchants to go south and choose thousands of thousands of target brands.

The white horse goes north to join hands with Zhengzhou and Beijing.

On 26 and 27 March, the white horse clothing market in Guangzhou jointly held the "Guangzhou Baima clothing market nationwide tour and Zhengzhou supply and demand joint meeting" jointly organized by Zhengzhou World Trade mall. It gathered the high-quality clothing brand resources of Guangzhou white horse and the mature trading platform of Zhengzhou World Trade mall, not only creating a fashion feast for the trend of spring and summer in 2010, but also bringing real benefits and benefits to businesses in both places.

Led by Mr. Cheng Jiuzhou, general manager of Guangzhou white horse clothing market, Mr. Liu Yueping, chairman of the Guangdong economic and Information Committee, and Mr. Liu Yueping, President of the clothing and apparel industry association of Zhengzhou, went to Zhengzhou. She has more than 30 clothing brands, 120 representative of garment enterprises, and thousands of new clothing products. The Guangzhou white horse clothing market is full of efforts for the Zhengzhou tour. Such a large-scale Guangdong fashion exhibition is the first time in Zhengzhou.

According to Huang Qiuquan, assistant general manager of Guangzhou white horse clothing market, this brand tour shows that white horse selects the most representative high quality brand enterprises to introduce the Central Plains consumer market, and puts the most popular fashion styles of the season in the world trade mall in Zhengzhou. The brand release, exhibition and trade negotiations are conducted to avoid the obstacles caused by information asymmetry. It helps Guangdong garment manufacturers to open up the market, directly locate agents in the locals, and save the Central Plains clothing agents to go south and choose thousands of thousands of target brands.

For the white horse business group to Zhengzhou news, Zhengzhou Railway Station clothing wholesale business circle has aroused great repercussions.

Many clothing business operators are looking forward to the Central Plains tour of the white horse market.

On March 28~29, the Guangzhou white horse clothing market reached the second leg of the tour, Beijing.

This brand tour and supply and demand meeting is an important part of the "influence project" which was launched by Guangzhou white horse in 2010 on the theme of "taking the Chinese clothing world" as its theme.

Beijing Tianya mansion is a professional clothing brand wholesale building with beautiful environment, excellent management service and strong radiation. It occupies an important position in the northern market.

Guangzhou white horse joined hands with Beijing Tianya to create a zero distance communication and cooperation platform for the clothing manufacturers of the white horse market and the North China clothing agents. It is a deep communication between the north and South garment industry after the signing of the strategic cooperation agreement between Guangzhou Baima and Beijing Tianya in 2009, and it is also a practical innovation to explore the strategic cooperation mode between the two countries.

　　虎門走進“布滿全球”對接會 

On April 22nd ~26, the Guangdong Humen government and Humen Apparel Association organized the Humen clothing inspection tour group to visit Jiangsu and Zhejiang provinces for cooperation and exchange.

This trip was led by Pan Jijun, vice mayor of Humen Town People's government. More than 20 well-known clothing brands including Humen famous clothing brand YISHION, fox fairy, E news, foreigner, Emin and so on, and a total of 58 people in charge of shopping malls and international fabric trading centers, Taixing accessories city, Cai Fu cloth market and Hongfa distribution market were organized.

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The Humen clothing delegation inspected the Ma Qiao warp knitting of Shengze and Keqiao in the cluster of fabrics, visited Haining Wanfang Warp Knitting Co., Ltd. and China Warp Knitting headquarters mall, held an exchange meeting in the warp knitting headquarters mall, visited Alibaba China headquarters, and realized the face-to-face docking between garment enterprises and fabric enterprises.

Humen's inspection is mainly an important domestic textile industry cluster, which belongs to the upstream industry of Humen's clothing industry.

Pan Jijun, deputy mayor of the people's Government of Humen Town, pointed out that Shengze and Humen share the same industrial clusters as the economically developed areas. Exchanges and cooperation between the two places are very necessary.

It is understood that the members of the Humen delegation are all first-line brands. They have both brand monopoly and wholesale. Under the new situation, there is a great change in the way of demand for fabrics in Humen clothing enterprises, and there are new requirements from design links and fancy patterns.

What needs to be done in the future is what kind of cloth the designer needs, and what kind of cloth the manufacturer will produce.

Through this investigation, we can further deepen our understanding and make deeper cooperation between the two enterprises.

　　義烏品牌企業齊聚沈陽 

In May 10th, the trade docking meeting was held jointly by the Shenyang five love group and the Zhejiang small commodity city group Limited by Share Ltd of China. 2010 the first Shenyang five love Yiwu trade fair was opened in Shenyang five love international commodity city.

After 3 days, the Yiwu China Commodity City organized more than 220 scale and brand enterprises to participate in the exhibition, and brought the most popular and fashionable products in Yiwu market.

Reporters on the five floor of the five love small commodity city saw that clothing, wedding dress, wedding dress, toys, accessories, knitwear, handicrafts, daily necessities, sporting goods and other products were available, attracting many consumers' enthusiasm for buying. "Fun, good-looking, fresh and rich" became the main features of the participating products, and the prices were very cheap. There were many commodities that were not yet sold in the Shenyang market.

Zhang Ming, general manager of Shenyang five love group, said that there are more than 20 large wholesale markets in China, while Yiwu China Commodity City and Wu AI market are among them. This fair is a trade fair between the producer market and the strong market pition market.

Operator Perspective

"Content must be greater than form, forming a continuous and regular interactive business mode.

It is the real core value of the docking meeting to really consider the customers, expand their business scope and improve their profitability and means.

Zhao Yongjie, deputy general manager of Tianya group

I want to explain the necessity of this activity from the current business form and the future business form.

For example, the current commercial nature can be roughly divided into six categories.

The first category is shopping malls, such as the commercial supply complex covered by Yansha Jin Yuan.

The second category is boutique department stores.

In Beijing, such as traditional Yansha, Seth, San Guang San Yue, Oriental Plaza, China World Trade Center and so on.

They rely on the introduction of international first-line brands to attract and ultimately cultivate loyal consumers with spending power.

The third category is specialized shopping malls or themed shopping malls.

It can be subdivided into several levels. The first layer is a shopping mall dominated by young people, such as joy city.

The second level is Gome and Suning, which are mainly electrical appliances.

The third level is home based stores, such as the red star, South America, the East home, and the home.

The fourth level is cosmetics and other categories, such as Watsons, Sasa and so on.

The fifth level is a store with children and the elderly as the theme.

The fourth category is mass integrated stores.

It can be divided into two main types, one is the central area of mass commerce, such as Changan, Xidan, Wangfujing, urban and rural areas, Cui Wei, Shuang an and other shopping malls.

The two is regional business, such as Beijing, Southeast and northwest have their own regional businesses.

The fifth category is the low-end business oriented to the middle and low population.

Such as top grade discount, sky blue tail goods and other business models.

The sixth category is the online shopping market.

The function of specialized market is more and more complex in operation, but it is difficult to compete directly with traditional department stores. There is still a big revolution in terms of business philosophy, product structure and reputation maintenance. Therefore, liquidity and timeliness are the obvious advantages of the professional market at present.

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The development of markets across the country has always had its independence, professionalism and even regional characteristics.

The rise and prosperity of some specialized markets rely on factors such as local resource advantages, historical evolution, and precipitation of industrial patterns.

Horizontal regional exchanges, professional exchanges and the links between upstream enterprises and downstream users are mostly in the natural state of economic and social development.

The leading producer of clothing brands in China is Guangzhou's white horse clothing market.

The white horse chose the most representative high quality brand enterprises to introduce the Central Plains consumer market, and put the most popular fashion styles of the season in the world trade mall in Zhengzhou for brand publishing, exhibition and trade negotiations, avoiding the obstacles caused by asymmetric information, which helped Guangdong garment manufacturers to expand the market and directly find agents in the locals. It also saved the Central Plains clothing agents from going south to choose thousands of thousands of target brands.

First, the brand dealers benefit from it. The two is to enhance the popularity of Guangzhou white horse.

Humen clothing entered into Jiangsu and Zhejiang, and built a direct and convenient platform between the upstream and downstream enterprises, which is conducive to the clothing factory to find more and more important emerging fabrics in the operation of brand clothing.

Yiwu's small commodities are famous all over the world. The emperor's daughter never worries about marriage. Even businessmen from all over the world gather in Yiwu.

At this point, the Yiwu market can organize more than 200 brand enterprises to gather together the famous Shenyang five love market in Northeast China. It goes without saying that the significance of developing Yiwu's small commodities to the Northeast market will be strategic and conducive to the development of the two markets.

It can be seen as a trade fair between the producer market and the strong market pition market.

If such activities are called "surging fortune banquet", it is true.

It is believed that this will be "stimulating" and "seducing" to all kinds of professional markets all over the country, and will greatly promote the rapid development of the professional market.