Carrefour Bid For &Nbsp, Facing Two Days Of Ice And Fire.
Carrefour, a mixed blessing in the global market, is trying to consolidate the advantages of high-quality markets such as China.
In May 24th, the reporter learned from the insiders of Hebei Bao Long Cang chain store Limited (hereinafter referred to as "Bao Long Cang") that Carrefour and Bao Long Cang are launching a takeover negotiation.
"There are not many high-quality retail resources that have neither been listed nor controlled by foreign capital, so I understand that there are many enterprises looking for Bao Long Cang". The source said.
Carrefour spokesman Chen Bo said: "Carrefour does not comment on the purchase of Bao Long Cang. Carrefour's development in China will still be dominated by its own development, but if there is a suitable acquisition opportunity, it will also be considered."
Carrefour will become a leader in the Chinese market if the takeover eventually takes place. According to the information released by China chain operation association, in 2009, Taiwan's big RFA sold 36 billion 600 million yuan of Carrefour for 40 billion 400 million yuan, becoming the largest foreign supermarket in China. Only when WAL-MART enters the merger with trust mart, its combined sales will exceed 50 billion yuan.
競(jìng)購(gòu)之局
Although internationally well versed in the way of acquisition, Carrefour's acquisition in the Chinese market has not been a big success.
"In the development stage of the horse race enclosure, Carrefour has been leading the development of its own business with the mode of decentralization, and has been leading foreign retailers before last year." Carrefour, a former manager, said that Carrefour has been trying to change its acquisition of Bao Long Cang as the competition with other foreign giants and the drawbacks of decentralization.
According to the insiders inside Bao Long warehouse, the contact between Bao Long Cang and Carrefour has arrived at the time of quick results, but it is not convenient to disclose further because of the confidentiality involved. He said that the Huarun store, which was closing down bad stores, and had acquired the world, contacted with Bao Long bin.
"It is not necessarily Carrefour." The group further said that the Wuming group, which is seeking to move from the surrounding market in Beijing to the national market, may also join the battle group. Prior to that, Wumei's North China distribution center was put into operation in April, and Wumei also had an intensive advantage in North China. "Wumart may not give up this fat."
Statistics show that Bao Long Cang, founded in 1998, is the largest comprehensive supermarket operator in Hebei province. At present, Bao Long Cang has opened 14 stores in 7 cities of Hebei, Shandong, two provinces of Shijiazhuang, Tangshan, Qinhuangdao and Dezhou. As a leading enterprise in Hebei Province, the sales volume of Bao Long warehouse reached 3 billion 156 million yuan in 2009, and entered 3 billion 296 million strong brands in 2009 with the brand value of 3 billion 296 million yuan.
According to Bao Long warehouse insiders, Bao Long warehouse has two main businesses of retail and real estate. At present, the 100 million mu distribution center and supporting projects are being operated. At the same time, the 620 thousand square meter urban complex project has been launched by Bao Long Cang and Zhonghai group and Hongkong Huamao Group.
Liu Haibin, a deputy general manager of Beijing Huapu supermarket who once visited the store in Bao Long Cang, said to the reporter, "to be honest, the retail resources of Bao Long Cang can still be done."
"Regional high-quality retail enterprises are concerned about domestic and foreign capital, which is in line with the domestic retail situation. If it is acquired, it is not unusual." Insiders said. It is understood that the domestic comprehensive retail market is currently represented by foreign capital represented by Carrefour, WAL-MART, big RFA, and domestic oligarchs such as Huarun Wanjia and Bailian Group. In the regional market, regional retailers are the main products, including Jia Jia Yue, Bao Long Cang, Mei te Hao, Huapu supermarket and so on.
According to the industry, the trend of the domestic retail industry in the future is to merge and nibble up some retail enterprises with relatively weak strength, so as to realize the formation of the national market pattern.
加碼中國(guó)
Carrefour faces a double cold market when it comes to China's acquisition.
The former Carrefour executives revealed that "Carrefour's expansion of the central and western regions is actually experiencing some problems, which are mainly in terms of their own business." According to its introduction, Carrefour in Xi'an's small Zhai shop has gone through the previous closed shop reopening, and in the next six months, it will face the danger of closing stores. The Jiaozuo store in Henan also went to the edge of the customs store. "The average daily turnover of the hypermarket is only 30 thousand -4 yuan."
In this regard, Carrefour spokesman Chen Bo said that no retailer could guarantee that every store opened. Local adjustment is necessary. Carrefour's trend is to move forward steadily. According to its introduction, Carrefour's new store opening plan in China is still 20 to 25 in 2010.
Unlike WAL-MART's strong local market, Carrefour's global expansion is constantly being challenged. Over the past few years, Carrefour has successively withdrawn from Russia, Japan and southern Italy.
Its annual report in 2009 is also unsatisfactory. In 2009, Carrefour's global performance fell 1.4% year-on-year, and the annual sales volume of Carrefour increased by 0.9% to 96 billion 200 million euros, despite the impact of gasoline and fixed exchange rates. But in France, Spain, Italy and Belgium (the four sales accounted for more than 70% of Carrefour's total sales in the year), Carrefour's sales were all affected by negative trends, and the sales performance of the above four places was declining.
Meanwhile, according to foreign media reports, Carrefour Global President Lars Olofsson (Luo Shengzhong) has spoken frankly, "the merger with Promodes has diluted the competitiveness of Carrefour, and the merger of the two companies has not been able to carry out smoothly." Until now, Carrefour's 1021 stores from Promodes have been renamed and renamed.
However, Carrefour's market in China and Brazil remained strong. Despite a negative year-on-year growth in sales, the Asian market, which dominated the Chinese market, increased 8.8% year-on-year sales to 7 billion 300 million euros.
In early May, Luo Shengzhong said that the company was prepared to conduct bidding activities in those countries where Carrefour was not a market leader. "In some markets, Carrefour is not yet a leader, and Carrefour is not sure whether it will become a market leader someday," he said. Carrefour will be willing to consider bidding if a company is offering the target.
Although he did not disclose what markets he mentioned in Russell, he said in 2009 when he visited China to accept domestic media interviews, he also put forward the idea of "acquiring market share by merger and acquisition bidding". Chen Bo said this is not in conflict with the domestic strategy of Carrefour.
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