RBA's Men's Wear: Finishing With Gorgeous Victory

Recently, CCTV's 2010 World Cup advertising resources online bidding, hammer and mortar, in nearly 40 participating in the bidding competition, has been in the world cup spread quite strong strong men's clothing, successfully seized the bidding project 5 advantages resources, become the biggest winner of this event advertising resources. Since 2002, the three world cup has never been absent, becoming the first men's clothing brand to finish the World Cup advertising "hat trick".

Hat trick achieves the biggest resource winner.

The world cup in South Africa is coming. It is understood that the advertising time provided by CCTV will be less than the last one. Especially before, during and after the games, the advertising hours will be strictly controlled. The principle of advertising bidding is "limited value added" and "ensuring the advertising environment". For fans, this is good news. Watching the world cup will not be influenced by too many advertisements, but for enterprises, it means that the competition of advertising resources is more intense.

The scarcity of advertising resources has aroused strong repercussions of domestic and foreign enterprises that favor World Cup marketing. CCTV-5, dubbed "Min faction brand channel", has always been an important position for brand enterprises to win the high ground of communication. As the world cup's advertising and marketing in 2002 and 2006, the rime men's clothing, which has fully tasted the sweetness and gained substantial returns, is once again launched with the ambition to win again, spending nearly 80 million yuan. In the fierce competition of nearly 40 participating tendering companies, it successfully captured the 5 dominant resources in the bid invitation project and became the biggest winner of the advertising resources. At this point, the strong fighter has also completed the "hat trick" of the world cup brand war.

As we all know, football is the world's first sport, and the four year world cup is a well deserved social center event, and its audience is mainly urban male, which is the target audience of the powerful fighter. Taking into account the influence, attention and loyalty of the tournament, the real world realized the potential value of the world cup.

Lian Jin, vice president of Limited by Share Ltd, the vice president of Limited by Share Ltd, recalled: "in the history of brand development, it is undoubtedly an important year. After more than ten years of industrial accumulation and years of brand building and channel development, it is urgent for the company to push the brand to a stage of rapid development through a strong marketing strategy. In that world cup, the sports boot, which was initially involved in sports marketing, invested less than 10 million yuan to create a considerable return on the brand image and market development.

In 2006, with the steady establishment of the strong leader in the men's clothing market, especially in the field of jackets, the brand began to enter a higher level of tunneling from the initial leap stage. "More importantly, we need to take this opportunity to firmly establish the awareness of the first brand of Chinese jacket in the minds of consumers." Lian Jin added about the marketing.

The German World Cup coincided with the demand for the brand at that time. 38 million yuan, the naming right of the "shooter's list", this delicious meat and cake from China Mobile's hand, let the "strong tyrant men's clothing, leading the Chinese jacket to the world" such a passionate slogan, in the month of the race, with each of the wonderful goals deeply embedded in the hearts of every audience, the brand status of the strong king as the jacket king has been firmly established.

While benefiting from the impressive results of the two World Cup in 2002 and 2006, the strong men's men's wear is even more impressive, and they compete for 5 dominant advertising positions. In 2010, it can be expected that the strong will continue to achieve new breakthroughs in the world stage of the world cup with the help of authoritative sports media and systematic integration.

Go out into the sea and complete the magnificent turn.

As a Menswear enterprise based in Jinjiang, Fujian, the brand strategy of "driving out of the river into the sea" was launched in 2008. The industry has attracted the attention of the whole industry.

In August 1, 2008, on the basis of upgrading and optimizing the original logo of the brand, the strong fighter launched its own brand new symbol, the return of the king. The new logo is composed of three parts, namely, the totem of king, the "K-BOXING" English and the Chinese characters of "strong tyrant men's clothing". It has both the traditional rhymes of Zhong Ding Ming Wen in the bronze age and the mysterious legend of Steefan Kors civilization in ancient Egypt. It integrates fashionable, avant-garde and unique artistic elements on the basis of the original symbol of struggling, masculine and domineering totem.

In May 9, 2009, when many Jinjiang brand clothing enterprises chose to locate their headquarters in Xiamen, the strong leader announced that its operation headquarters was officially stationed in Shanghai, and confirmed that the company's marketing headquarters, including R & D, marketing, operation and management, and other central functional departments, moved to Shanghai. This series of strong actions fully show the determination and confidence of the strong man's integration into the great Shanghai. At the same time, it also shows that as the first brand of Chinese business casual men's clothing, it wants to lead the Chinese garment industry to seek greater opportunities and greater development ambitions.

"Only those who are familiar with the history of the development of men's clothing can truly understand the meaning of Shanghai's men's clothing, so that they can truly understand why the strong men's clothes are so firmly focused on the jacket that they can truly appreciate the ambition of the man in the river. Lian Jin emphasized this when explaining to reporters. For the men's clothing of the strong tyrant, the take-off point of Shanghai allowed him to enter successfully.

In November 26, 2009, the national garment Standardization Technical Committee set up the working group of the national garment Standardization Technical Committee and the first plenary session of the committee was convened by the leader of the jacket industry. At the meeting, the national garment Standardization Technical Committee jacket working group was officially set up, and will work hard to promote the work process of the jacket industry standard revision.

In March 22, 2010, the establishment of the "Chinese jacket color research and development base" marked that as a leading enterprise in the jacket industry, the strong fighter will take the right to speak the fashion trend of Chinese jacket. In collaboration with China Fashion Color Association to jointly build a Chinese jacket color research and development base, relying on the previous years of jackets lab, it has been able to study the trend of the jacket consumer market in depth, create more commercial value for the jacket brand enterprises, and enhance the innovation ability and fashion competitiveness of the Chinese eggshell industry.

In March 28, 2010, in the awarding ceremony of the "2009 (sixth) Chinese clothing brand annual awards", which was sponsored by the China clothing association and the "Chinese clothing Oscar", the "men's clothing in 2009" won the "2009 China clothing brand annual planning Award". On the 27 day, the statistics of China's merchandise sales in 2009 were released jointly by the China Federation of Commerce and the China National Business Information Center.

This one after another award is not only an encouragement for the past but also an incentive for the future of the powerful fighter.