Interpretation Of Professional Consultant Sales Of Clothing Stores

Diversified market demand and increasingly fierce competition of terminal stores, as well as the impact of online sales on store sales, how to enhance the "customer experience interaction quality" of clothing store terminals is the key to sales pactions.

Nowadays, clothing products are not the era of functional demand for clothing and warmth. Consumers have more choices, more personalized needs and more discriminating standards.

Professional consultant sales, perhaps many people do not yet understand, in simple terms, is the role of image consultant, dress consultant to sell clothing products.

Therefore, clothing salesmen can not only do simple sales services, but professional sales guidance, so as to maximize the volume and volume of customers, and at the same time accumulate huge and effective customer resources.

However, because of the low professional quality of the terminal shopping guide, it is not easy to cultivate the ordinary shopping guide into a dress expert. Facing the mobility of the terminal staff, many bosses are also very embarrassed to the training staff.

From a few points of view, we interpret the clothing professional consultant sales, it is not difficult to see the corresponding solution.

The marketing of clothing stores is basically the marketing activities such as discounts, gifts, points and so on.

The nature of these marketing, because of universality, basically lost the purpose of attracting customers, and became a marketing activity to compare and satisfy the additional requirements of consumers.

If you don't do it, customers will be unhappy. Even if you don't give them, you will buy them.

Gifts, discounts and points become a way to increase operating costs and maintain sales.

That is to say, these activities only satisfy the customers' superficial needs, and can not be sold to the customers' hearts.

New and effective marketing activities must start from the perspective of customer demand, so as to achieve win-win situation for customers and businesses.

The author's long-term training accumulation and accumulation of customer solutions are not representative of some mature and representative cases.

The reason for the activity is that a men's shop is two floors low, and the traffic is low. There is enough space on the two floor, but sales have not been good enough. So we set up the free drinking coffee space on the two floor on Monday 35, and the information between the customers is pmitted. Soon, some guests like the quiet and elegant environment, which not only helps customers to make contacts, but also conducts some male lectures on a regular basis.

Soon, in less than two months' operation, the number of customers in this store increased more than doubled and turnover was more than two times.

This marketing activity not only brings a steady flow of passengers and volume, but also creates a distinctive local store image.

Of course, the details of the activity organization need to be arranged carefully.

This activity is also very suitable for a city with several stores owner, customer utilization will be greatly improved.

The most important thing is to dress professionally and humanized marketing, and do not organize such activities on the basis of no professional knowledge. Otherwise, if you hurt your customers, you will be as tasteless as other promotional activities.

This event is designed for a women's wear, and the effect is very good.

The background of the activity is an agent's boss who hopes to increase the price through training. After training, I recommend to my boss the marketing activity of "free wardrobe consultant".

Simply speaking, the free wardrobe consultant is the professional dress consultant shopping guide to provide free dress collation and matching services for customers' home clothes, and provide reasonable rationalization wardrobe suggestion and collocation advice to customers through service, so as to establish customer trust and drive store sales.

Sales of such activities are basically not affected by the weather competition environment. The drawback is that the expertise required to guide shopping is very strong. The terminal stores should introduce knowledge management system, and the product structure of the clothing brand should be wide enough, otherwise the recommended sales will be limited.

In addition, the author has carried out a series of professional training for all the shopping guides of customers, and has trained professional guide trainers for customers. After a year, it has already formed a famous local clothing brand representative.

There are many similar cases and methods.

If you do professional things in a professional way, you may need more professional thinking to do business in the future.

Two, from the perspective of product sales management, we should change the state of best-selling and unsalable funds, cultivate more popular products and improve the digestibility of products.

Seeking "burst money" is the product left behind by the profit model of clothing wholesalers.

Many dealers used to think this way when they were in retail business. As a result, several profits were high, but they took away the sales of other styles, leading to a large proportion of stocks, resulting in the phenomenon of "false sales".

Every boss likes selling money and dislike slow-moving money, and every guide is fond of selling bestsellers and selling unsalable funds.

This sales phenomenon is actually the terminal sales ability is low, can not find most of the selling points of the phenomenon.

Many people have personal aesthetic hobbies, and the style they like sells very much. The style that they do not like will be difficult to understand even if customers try to buy it. Until the customer walks out, he may still be thinking "such an ugly style has finally been sold".

This phenomenon is not uncommon.

The best selling products and unsalable products are relative. The salable styles often have many commonalities, such as suitable occasions, unpicking bodies, and convenient matching. If the product is not designed for quality and design reasons, most of them belong to the style of a small group of people. Its style needs to be targeted by the crowd, or by increasing the width of the collocation and the introduction of the wearing method, it is recommended to buy a wider group of customers.

In other words, different styles have different sales methods, not a sales way to sell all styles.

Managers can find out products in time, sell products and customers to buy grooming and training, so as to increase the digestibility of products.

The two advantage of this is to maximize the development of customer groups, avoid the slant of product sales caused by personal preferences, and discover the potential needs of customers and the marketability of products, so as to adjust product plans in time.

In this part, you can do well in your mind. If you add the knowledge of professional dress consultants, you will be able to solve two words.

The mobility of shopping guides should be a common phenomenon.

Many bosses complain that their employees are of low professional quality and poor stability.

Many shopping guides also complain that the shopping guide industry has no prospects for development, and for a long time, they are tired of it. The few remaining attempts to guide shopping is to dream of opening a clothing store in the future.

The field of clothing salesmen has always been like this. There are no planning, no standardized skills, no comparison of advantages and disadvantages.

Every boss always likes to speak with his achievements. It can measure the performance of a sales guide, but it can not be copied to others. Because the excellent guide is character and savvy, which can not be duplicated.

Expanding stores and expanding business means duplication of excellence to ensure profitability.

Due to professional reasons, a lot of sales trainers have been approached, and few teachers have done well in sales training for the clothing industry. The reason is that most teachers will do sales, but they do not know clothes, wear culture and other majors. Most of the training contents are not painful or itchy, and many times such training can not lead to career development system.

The professional skills of professional dress consultants can effectively change this phenomenon. From a general shopping guide, you can get product knowledge, sales process, paction skills and service etiquette. To a dress consultant type professional guide can help customers provide dress matching, wardrobe consultant and other services and difficult problem solutions (such as how the patterns will appear to be well-defined, how to match, adjust body characteristics, match skills on special occasions, etc.), and then a senior shopping guide can be responsible for store sales training and high-end customer dress consultants.

This kind of career planning makes every woman who is engaged in clothing sales fascinated and has the distinction of professional skills. Guided sales can get more people's respect, broader career development space and increased income channels.

The flow phenomenon of shopping guide will change naturally. At least, it can be extended from the average half year flow period to the 2 year mobile cycle. This will reduce the cost of using talents and increase the efficiency of the employers, and also cultivate talents for the future development. The most important thing is that the special talent lifting system will attract better salesmen to join your team.

Customer management and VIP management have seen a lot. Most of them are points, new arrivals, and similar customer management.

Intuitively speaking, this information mode has little effect on promoting pactions. Customers are always concerned about what they want, not what you want to give.

I have seen some customer archives made by some clothing stores. The information above is basically general information about names, units, phone calls, and the amount of purchase. Good customers will write the body's characteristics and sizes.

The information that can really judge dressing preferences and next needs is not.

Therefore, even if there are new arrivals, shopping guide visits are also difficult to determine whether customers like new models. If customers like to go to stores and find that they do not like them, the next visit will be ignored by the basic customers.

As a result, many brands have accumulated thousands of customers, and the rate of return visits is low.

What does he want to do in customer file management?

Clothing purchase customers' files should include information about customers' preferences, styles, needs, colors, patterns, preferences and clothing habits.

Perhaps you will ask how easy it is to get such information.

Yes, to acquire such information requires a professional ability to guide shopping, to observe and distinguish in the process of communication, not to fill it up by customers themselves, because customers themselves can not speak clearly.

The professional training guide has such ability, such a file can really play a decisive role in the next paction.

Ordering is the most important skill for clothing distributors.

Many dealers tell me that every order will be like a "game".

What I want to talk about here is what needs to be applied to the order picking section besides the order amount plan.

The order has been selected. Some dealers have already subscribed to the 80-90% style, which is the style that the dealer likes. The result is that the style of the product is similar.

I have seen the boss take orders and take part in the order, but the style of the product is wide, but still can not get rid of the pressure of inventory.

Because there are many links in the process from ordering to selling to customers, the time of shelves, display, personal style of shopping guide will result in the sale of goods according to the target, but the sales are not ideal.

The product style structure of a store is based on the quantity of the market, and the observation and analysis of the characteristics and habits of the target customers.

Then, combined with the analysis results, we plan the product style of the store.

(some according to the brand design series, the display product mix and the customer's adaptability are two different matters, do not adopt the surface, must have a deeper understanding after adopting more in place) do not understand the customer to wear the preference ordering plan as if touches the stone to cross the river, when the time comes, the fruit will not sell at that time will be the stock.

The shopping guide that can understand the customer's physical characteristics and clothing preferences is not solved by personal understanding, but requires professional learning.

Otherwise, the sale of a store will depend on only one person. Once the person changes, the business of a year will be implicated.

OK, so many people do not know whether the readers understand the characteristics of the sales of professional clothing consultants. The sales of professional consultants are not eloquent skills. They are real professional skills. You can do it, he can do it, and if he is willing to learn, he can do it.

The future clothing business needs you to do so.

In particular, business men's wear, mature women's wear, fashion men's clothing and other brands are most needed.