Costumes And Style Marketing With The Lowest Cost And The Most Effective

The word "marketing" sounds like a big idea. In recent decades, good marketing strategy has made many enterprises a winner.

Indeed, no matter what products your company produces, first of all, you have to sell, no marketing, how to recognize your customers, and slowly accumulate customer knowledge, which can be regarded as a waste of resources.

The marketing of garment enterprises will also introduce some marketing methods to increase the acceptance of the market because of the different stages of development.

Many brands also conduct various public relations activities with franchisees and agents as resources.

However, many brand marketers have always felt a sense of thirst for promoting the performance of terminal stores.

The purchase of clothing goods has its own unique characteristics.

For example, the key to finding a difference and saying the best is to suit oneself. Because of the development of the industry, if you want to buy any clothing goods, you can choose a lot of space, goods are more than three, love styles are more than love brands, and every time you buy clothes, you don't like repetition.

From the perspective of terminal consumers, clothing marketing should be viewed as fashion marketing.

Clothing style marketing can be done by every dealer and every shopping guide, and it is also a way to improve performance and see the result most easily.

Speaking of marketing is a little big, but it does not belong to the sales method and promotion category.

One style combined marketing

In a shop, the structure of each commodity category can not be divided by a simple category structure ratio.

Many dealers or brands in planning their own commodity category structure, according to their own product advantages set the proportion of each category of the entire product, in order to maximize the advantages to establish their own brand characteristics.

But one key is often overlooked, that is, there is no proportional planning for the styles of clothes in different categories.

Many brands will introduce a series of series, through a series of product characteristics, this point in product promotion has a certain degree of clarity, but as consumers as a series of often do not have much choice.

This will lead to our frequent visit to a brand store. It seems that there are many styles, but really walking down to find out there are probably several styles.

From this point of view, we can see that many brands lack product design for customers' needs when planning products. They only plan large categories, and do not plan small classes. Even though they have planned small classes, they have no plans to make up their styles.

If you want to catch every customer who enters a store, a brand dealer or dealer must have different styles of clothing styles.

Some people may say, this is impossible, thousands of thousands of faces, clothing brand positioning, how can it satisfy all customers favorite style?

As a combination of clothing style marketing, it is not to make a random product style, but to give full consideration to the crowd attracted by your brand. When you enter the store, you can see the matching and matching between the products when you choose the clothing items, you can see a style that considers the similar styles of different body shapes, and you can see the clear classification of the styles and styles of clothing.

The use of clothing style marketing requires operators to have a clear understanding of each garment style audience, so as to maximize the attraction and satisfy the needs of consumers through the combination of styles.

What needs to be added is that clothing styles can be categorized, whether they are fashion or formal dress, and the classification method of styles can make a reasonable style structure.

Just like mature and elegant women's clothing for women over the age of 35, then this style combination not only meets the needs of the target group, but also knows the width of the change in the style of this type of customer, and then finds out the core elements in the design so as to plan the classification proportion.

This detailed clothing style planning is a way to maximize the use of sales opportunities and sales resources.

Through various styles of combination marketing, we can achieve the purpose of expanding consumer demand, extending consumer demand, broadening target consumption age needs, developing target customers and so on.

Fashion marketing is not just to attract consumers by increasing styles, but rather to make a more scientific planning of clothing styles on the basis of existing ones, so as to achieve the maximum benefits of limited cost.

It may be accidental that every customer patronize a brand, but the frequency of brand shop product style updates will affect the frequency of customers visiting stores.

The increase in frequency of shops will naturally increase sales opportunities.

This is known by many people, but it is not easy to set a reasonable frequency of style updating and update the type of style according to the characteristics of consumers.

We usually see that one way is to set the update frequency of the style based on the previous sales data, which can take full account of the commodity digestibility in a business area.

But it is not enough for sales to break through the original sales performance.

The frequency of style renewal has a certain guiding effect on consumers.

Take a women's clothing as an example. As a result of the flow of funds and the consumption characteristics of target customers, the operator has updated the styles of the main category windbreaker for 10 weekly sections, and the scarves can be distributed 20 times a week. This style update frequency not only promotes the sale of windbreaker and scarves, but also attracts a lot of random customers who do not want to buy Scarves, increasing the sales opportunities of windbreaker.

The frequency of style renewal should be set according to the audience's psychological needs of a certain category, instead of what goods are sold.

No matter what kind of clothing you are running, you should give full consideration to the strategy of updating the style.

We also see a lot of clothing store mode to go faster and faster, which is also one of the profit models of fast selling brands.

Three style dynamic marketing

Dynamic marketing is based on the daily sales situation, in the case of replenishment is not in time, through display and collocation, to display the style of the need to promote to the customer.

Such a method is common in many shops.

These belong to the scope of display sales, but also have his strategic.

For example, the combination of styles and customers should be combined with the planning of the moving routes of customers, such as the combination of fashion and fashion.

For example, for each season of the day's temperature changes, change display, guide the way of dressing and so on.

Clothing style marketing has many ways to improve the performance and efficiency of the brand, and clothing style marketing is also a marketing method with the lowest cost and the fastest effect.

Every contact with a brand customer will produce different styles of clothing marketing, because each brand's audience is different, and the structure and location of its products are different. So long as the intention is serious, we believe that many brands can do better.

Source:

China apparel net