2010 Clothing Brand To Join The War Two Or Three Line Market &Nbsp; Layout Of New Ten Years (1)

Many clothing brands have judged the trend of the "golden age" of China's clothing industry, which is reflected in their recent market strategy and layout.

Perhaps it is too early to say that China's clothing industry has really entered the crisis, but after all, the worst period has passed. Even analysts believe that Chinese clothing has entered the golden age for 10 years.

Huatai Securities apparel industry analysts said that in the medium to long term, the domestic market demand for clothing expansion and consumption upgrading, the survival environment for Chinese brand clothing enterprises is very favorable.

It can be said that the maturity and growth of China's consumer market has become the evidence, foundation and impetus for the "golden 10 years".

According to the insiders, repositioning and analyzing the changes in the Chinese market is a compulsory course for every Chinese clothing brand.

The more complicated the market environment is, the more systematic the marketing strategy is. "In the past, our actions were greater than our thinking, and now we should spend more time thinking about the marketing strategies in the special period".

As a result, many clothing brands have judged the trend of the "golden age" of Chinese clothing based on the consumer market, which is reflected in their recent market strategy and layout.

In fact, the financial crisis has changed people's consumption concept to a certain extent. In Europe and America, the demand for luxury goods, including clothing, leather goods and cosmetics, has shrunk. In Japan, the shrinking of high-end products and the popularity of low-end products and second-line brands also show the trend of global consumer market.

Some domestic brands are catering to this trend.

Li Lang is preparing to sell his second brand L2 in the stores this year. L2 will not change the core concept of the company's "simplicity and simplicity", but will maintain a certain distance from the main brand and form a dislocation operation.

L2's main products are divided into 3 Series: Student Series, leisure series and fashion party series. This is also L2's innovative design for different levels of young people.

Its product price will be 20 to 30% lower than that of the main brand, and the target target is 20-30 year old young people.

In the CHIC2010L2 booth, the company also adapted to the brand young, second line positioning, did not carry out too many luxurious gorgeous booth construction, the whole exhibition hall is more pparent, see young people's youth and vitality.

Lu Yao, general manager of L2, hopes that L2 can reproduce the experience of the rapid success of Leon, and on the basis of this experience, he will occupy the first tier cities of the country faster and become the mainstream brand that dominates young people.

To this end, although the location of L2 is low, all the designs are completed by the Italy design studio. "This is because the company wants to bring Chinese consumers an Italian style fashion brand".