2010 Clothing Brand To Join The War Two Or Three Line Market &Nbsp; Layout Of New Ten Years (Two)

Mcglaughlin, who was founded and famous for mail order, has also launched several brands. Besides familiar Euromoda, it also includes Euromoda Kids, Rampage and Pink by Euromoda. At the same time, Mcglaughlin is also "sinking", extending the channel to the two or three line city.

To this end, Mcglaughlin has begun the formal transformation of the agent oriented market.

"Before, we have started a direct store plan under the line. In the past year, we have opened many traditional retail stores. Now, we plan to integrate our brand into the agent market. " Mcglaughlin two director of business Sang Xiaobin said.

The company intends to "pack" several brands and put them in the agent market. This is the overall adjustment made by the company to further expand the channel resources. "This can greatly enrich our channel resources, and the resources between brands can be borrowed mutually, and the resource space of integration is enlarged."

According to Mcglaughlin's plan, in the future, in the traditional retail market, the market size of agent joining will account for more than 50% of the total sales of Mcglaughlin.

Laying the channel to the two or three line or even the four line city is an important plan for the company.

"Looking at the big cities in the past 5 years and looking at the two or three line cities in the next 5 years" is a theoretical basis for supporting the company's plan. Prior to this, the company has said that in the next 3-4 years, Mcglaughlin will expand the number of stores from the existing 200 to 2000, "will open shop in three or four cities."

The company believes that it has certain advantages. Compared with other "sinks" local brands, Mcglaughlin's product pricing is "very competitive", so its product line and sales policy will not be distinguished between big cities and three or four tier cities.