Interpretation Of Large Size Children's Shoes Market Entered The "Brand Vacuum Period" (Three)

Industry: they are concentrated version of "adult shoes".

"Children's sports shoes and sandals two mainstream shoes so far no national standard, enterprise production can only take adult shoes standards reference!" Yesterday, Mr. Cai, director of product quality department of a children's shoes manufacturer in China, said.

According to its disclosure, on the technical requirements of children's shoes, there is only one recommendation shoe number standard for enterprises in China. According to this standard, the shoe number should be marked in millimeter. If the shoe number is marked "160", it indicates that the length of the shoe is 160 millimeters.

However, at present, there are not many employees in the research and development of children's shoes and comfort, and they are not enough to invest, nor are they professional enough. Many children's shoe models are simply reduced to adult shoe models, and the production of products is not standardized. Recommendation standards are not binding on enterprises, so children's shoes can be of the same number and size.

At present, there are mainly three production bases for children's shoes in China: Quanzhou, Guangzhou and Wenzhou.

According to the relevant person in charge of the footwear industry association of Fujian Province, only in Quanzhou, there are more than 1000 children's shoes factories, because there are no national standards for children's sports shoes and children's sandals at present. Many small and medium-sized enterprises simply "reproduce" adult shoes to produce children's shoes.

"Although these children's shoes are" qualified products ", but children are not comfortable to wear, but babies can not express the real situation in words. The person in charge said.

According to Mr. Liu, the responsible person of a children's shoes manufacturer in Fujian, if children's sports shoes and sneakers are simply set according to the standards of adult travel shoes, the quality of children's shoes is too stiff, and the shock absorption and comfort of shoes will be affected.

"Children's physiological and psychological characteristics are different from adults. It is indeed necessary to introduce children's sandals and children's sports shoes." Mr. Liu said.

Yesterday, I learned from the national footwear Standardization Technical Committee that a series of problems caused by the lack of standards for children's shoes have attracted the attention of the relevant departments. At present, the National Standardization Committee is preparing two national standards for children's sports shoes and children's sandals, and two standards are expected to be released before the end of this year.