Interpretation Of Children's Shoes Market With Large Code Entering The "Brand Vacuum Period" (1)

Shoe size information

1.UK code = British code. Some brands from Europe usually use British codes.

2.US code = US code. Some American brands usually use us codes.

3.CN (millimeter) = foot length. In China, our leather shoes are usually labeled with CN to fit these shoes for long feet (such as 255 = 255 mm for shoes).

4.EUR = Euclidean. In China, we usually use European code to illustrate the length of our feet (such as 40 yards, 41 yards, etc.).

5.JP code = Japanese code

The same number of shoes, different manufacturers of children's shoes, the length of the difference of one centimeter.

Recently, I visited the infant products market and learned that children's shoes with different styles were confused by the lack of mandatory standards, and the sizes of shoes were confused.

Survey: the same number is one centimeter long.

"I bought shoes for children in shopping malls, the same number 160 shoes, with a finger missing." Recently, Ms. Xu told the newspaper that the size of children's shoes is not very accurate.

After several days' investigation, I learned that the confusion of children's shoes size marking has become a common disease in the industry, especially in children's sports shoes and sandals products.

The author visited the five love market, South Tower shoe city and some infant products stores, and found that more than 100 children's shoes are rich in brand styles, and the sizes are even more varied. US codes (American codes), JP codes (Japanese codes), EUR codes (European codes) and CHN (Chinese codes) are all available, and the sizes of different brands of shoes are larger and larger.

Take "160" (Chinese code) children's shoes as an example, during the visit, the author randomly selected the same shoe number and 10 brands of children's shoes. The businessmen used the ruler to measure only two children's shoes with the same size, the biggest difference was nearly one centimeter, and the children's shoes with the same shoe size were generally larger than those of sports shoes.

"The size of children's shoes is just the same as that of a manufacturer. If they are afraid of inappropriate products, they can only take their children in pairs." Shenhe District, an infant supplies shop responsible for Ms. Gao said.