Interpretation Of Large Size Children'S Shoes Market Entered The "Brand Vacuum Period" (Four)

Expert opinion standards lack children's shoes enterprises or lose "money Cheng"

The lack of brand and the control of high-end products by foreign brands have become a top priority for China's children's shoes industry.

Yesterday, I learned from the China leather and footwear industry research institute that at present, most of the domestic children's shoes production enterprises are not large, and the business mode is mainly based on the authorized brand wholesale business, and the vast majority of domestic children's shoes are in the middle and low market.

According to market researchers from China leather and footwear industry research institute, the children's shoes market has always been one of the most potential markets in the footwear industry. Children's shoes have annual market capacity of nearly 30 billion yuan, and children's shoes will become the starting point for the next competition for finished shoes.

However, the lack of national standards may cause children's shoes enterprises to ruin the "Qian Cheng".

He said that even according to the domestic recommended footwear standards to mark the number of children's shoes, there are also some defects, the Chinese code has a relatively large span, for example: 160 yards, 170 yards and 180 yards, and the difference between adjacent numbers is 10 millimeters.

"Children wear" 160 "squeeze feet, change" 170 "is also big, so the shoe number standard should be improved."

The source said.

Recently, according to a survey conducted by the Chinese Medical Association, more than 60% of the 1000 children surveyed had foot problems, of which nearly 70% had flat feet, 30% had hallux valgus, while 70% parents had insufficient knowledge of flat feet.

Health experts say that these children's foot problems are mainly due to the lack of uniform standards for children's shoes except for some heredity and body fat.