VANCE Fashion Brand Store: "Do Not Work Right" Clothing Store

Exquisite shop decoration, elegant display of goods and pleasant background music have brought shoppers unprecedented physical and mental pleasure.

However, some shop operators have already jumped out of these conventional ideas. They sell snacks and bars in the clothing store, and they also pull their beer and skittles into the clothing store.

Fashion shop

Catherine Malandrino, a famous fashion brand in the United States, has a boutique, a library, a coffee shop and a garden in Losangeles.

Catherine Malandrino himself says this shop is more like a place where people can meet. People can hang out here for coffee and food.

The shops are very warm, and the unique furniture is designed by Christophe Pillet.

Catherine Malandrino is currently looking for partners to develop shoes, bags, glasses and cosmetics.

In the future, Catherine Malandrino will gradually grow into the world's top fashion brand.

Topshop, a British fashion brand, shows its DJ show every week at the store. At the same time, drinks and drinks are provided free of charge to attract young people to come. After the event, the photos are sent to Facebook website.

Sure enough, it was quickly sought after by young people. It is said that thousands of groups have formed a network with Topshop - and even some groups are named "I love Topshop", "Topshop is not enough," and "appreciate Topshop".

The advertising effect of Topshop is very good, but the cost is very staggering.

The famous French fashion brand AGN s B. Hongkong store is also a collection of women's wear, men's wear, SPORT B., VOYAGE, BIJOUX, fleuriste (flower shop), La Maison sur sur "" (Tourism Concept Store), "Mun" (restaurant) and "Lei" (chocolate shop) in one.

AGN s B. also gives this store a very personal name -- "AGN s B. LA LOGGIA".

AGN s B. skillfully applies the concept of architecture in Italy, combined with the French traditional courtyard style architecture, and integrates 9 distinctive and personalized clothes and life series of AGN s B., which allows customers to walk around in the hall around the courtyard as if they are in Paris.

A new way of retaining old customers

In recent years, some brands in China have begun similar attempts.

Shenzhen winner Clothing Co., Ltd. and Guangzhou VANCE fashion concept store is a typical example.

Besides the sale of the four brand clothes of the company, they also provide professional dress matching and image design services to the customers.

Not only that, the winner also invested in the first magazine in China about the lifestyle of women in the prime of life.

At the same time, the winner has a leisure club specially designed for customers to relax and relax in each shop. The area occupies about 1/5 of the total area, and the environment is beautiful and comfortable.

Here, customers can not only chat with friends, drink coffee, but also browse the "flower of the year" to learn about the professional knowledge of dressing.

According to Wang Lijun, editor in chief of the year of flowers, these projects have been welcomed and recognized by customers. The brand awareness of winning women's clothing is also getting higher and higher.

Guangzhou VANCE fashion concept store is more fashionable and avant-garde than the former.

Apart from the clothing store, it also set up a designer club in the shop. They will hold some designer salon activities regularly and invite famous designers and VIP members to join. This will not only expand the popularity of the shop, but also set up a good bridge for the dissemination and communication of the fashion design concept.

In a business district where the size of the land is small, clothing owners want to make full use of their shops, and most of the operators will think that this is a losing business.

Moreover, the cost of decoration, facilities, staffing and management will increase with the establishment of such a leisure area.

However, VANCE designer Liao Wanwei told reporters that both leisure clubs and fashion salons have become marketing tools to attract new customers and retain old customers.

Most of the members of this club were fashion designers and VIP members, but as the popularity and recognition of VANCE improved, new members came in. Now the club is already a big family.

Liao Wanwei admitted that 70% of their annual turnover comes from the club's regular customers.

As Wang Lijun, the winner clothing company, said, this kind of marketing way integrating shopping, leisure and entertainment will become an inevitable trend.

And there will be more and more brands like winners and VANCE.