China'S Children'S Clothing Contains Hundreds Of Millions Of Markets To Solve The "Quantity Seller" Mode.

In May 21st, the famous children's clothing brand fruit officially announced the launch of a new strategic mode of "happy shopping volume" in China.

"We will strive to create pparent, self-help and parity children's clothing storage stores, to provide consumers with fashionable, safe, comfortable, cost-effective children's clothing."

Lin Weijian, general manager of Li Guo Clothing Co., Ltd.

According to its introduction, the market potential of Chinese children's clothing is huge. "China's children aged 0 to 16 have 380 million, and the average annual consumption of children's clothing is 300 yuan. The sales volume can be over 100 billion."

Lin Weijian believes that the domestic children's wear industry presents a fragmented competition pattern, and is still in the "Warring States period" period. The concentration of children's clothing is not high, which provides an opportunity to shuffle the children's clothing industry in China.

"We are striving to open 50-80 new hypermarket stores nationwide before the third quarter."

Gu Wenhan, deputy general manager of Li Guo clothing, said Li will choose a two or three line city with high growth rate and high return rate as a deep market for development.

It is understood that Li Guo develops two thousand new products of children's clothing every year, and sells and sells nearly 5 million pieces / sets. At present, more than 500 stores and counters are set up in major cities throughout the country, mainly exported to Japan, Korea, Russia, Saudi Arabia, Germany and other 20 countries and regions.

"Benefiting from the large number of Eastern European and Arabia markets, we have seen 80% growth in exports and 15% growth in domestic sales in the context of last year's financial crisis."

Lin Weijian said that at present, its exports and domestic sales accounted for half of the total, but he refused to disclose the specific amount.

In fact, the textile and clothing export trade has also registered an increase in the economic recovery.

According to Guangzhou customs statistics, 1-4 months in April 2009, Guangdong exported 9 billion 750 million US dollars in textile and apparel, which once reversed the negative growth trend for 9 consecutive months, increasing for two consecutive months.

But a wave did not rise.

In the long post crisis era, textile and garment enterprises need to deal with soaring raw material prices in addition to the slow recovery export market.

Customs statistics show that in April this year, China imported 324 thousand tons of cotton, an average of 1755 US dollars per ton, an increase of 0.76% over March, up 41.8% over the same period last year.

Zhou Shengtao, President of the China Cotton Association, said at the 2010 China Cotton Industry Development Summit Forum that although the textile industry is recovering well, the production and export situation will be better than that in 2009, it still faces uncertain pressures such as rising raw materials, labor costs and changes in the RMB exchange rate and trade protectionism.

In this regard, Lin Weijian felt particularly deep, "this year, affected by the rise in cotton prices, our raw material costs also increased by 50%."

He said that Li will absorb the pressure of raw materials from the design of alternative materials and products.

China Textile Industry Association statistics show that in the first quarter of this year, 64 textile and apparel listed companies in the whole country only achieved 1 billion 86 million yuan net profit, a decrease of 29.13% over the same period last year, representing a decrease of 57.46% compared with the 2 billion 475 million yuan in the fourth quarter of last year, compared with 1 billion 506 million yuan in the same period last year.