Planning Exhibition Follows The Hidden Rules

The 16% rule is to put your time and energy on the knife edge, because only 16% of visitors will be interested in the service of a single product at the exhibition, so as to determine the cost efficiency and the number of potential sales leaders.

Obtain a certain number of sales leaders, sign a certain amount of sales contracts, send news reports about new products and services to the press, test the market with new or updated products, liaise with and contact some specific trade enterprises, or increase the number of direct mail orders.

Make budget - booth space, construction and demolition, special advertising gifts, pportation costs, audio-visual equipment, electricity expenditure, telephone service, subsidiary materials, personnel purport, advertising, air tickets and hotel accommodation fees.

Write a key advertising word for your exhibition - design a theme for your exhibition. If you try to contact a particular group, you have to design a theme to show your intention to that group.

Send invitations, send invitations to potential customers who are really interested, show your booth and some news about new service items and new products, and can also cooperate with the special invitations for exhibitors.

We propose to spend 25% of the exhibition money on invitations.

Create an attractive booth environment - remember that at a trade show, your booth should cause a customer's attention in less than 5 seconds.

If your booth is used for more than 4 years, you need to decorate with new colors and shapes.

Select special ads - ask visitors to fill out research forms, and then send innovative and practical gifts.

Train your staff to train your employees to learn how to introduce products and services, familiarity with exhibitions, etiquette, how to make deals, skillfully develop a sales leader, and keep the trade alive.

Choose a striking image - first you need to identify your image at the trade fair, let employees participate and brainstorm.

Sometimes, suits will be a good choice; sometimes, fitting, matching tops or T-shirts will bring potential customers' inquiries and help.

Contact the news media - send your press releases to the news media, including information and services for new products, and photocopy some old product information for distribution at the exhibition.