Foshan Creates A New Industrial Base For Children'S Wear

Foshan - innovative industrial base

In the area of 5 square kilometers in Foshan, there are more than 2000 children's clothing manufacturers and supporting enterprises, 70 thousand children in the children's wear industry and 170 million children's garments.

Foshan children's wear is mainly woven and leisure, most of the mid-range products, the market share is relatively stable, brand loyalty is high, which is directly related to the impact of Foshan children's regional brand, and occupies an absolute advantage in the domestic two or three tier market.

There are many excellent children's clothes coming out of Foshan, such as Kerr Fetter, funny, odd, Dolly, baby, B, Qi, and so on. It has considerable brand influence in the high-end market at home and abroad, and has become the backbone of the regional brand of Foshan children's wear.

In addition to strengthening brand building, the upgrading of industrial clusters is also an important link.

Peng Binxiang, Secretary General of Guangzhou Foshan children's clothing association and Secretary General of China children's wear design competition, told reporters that Foshan children's clothing has taken three measures in industrial upgrading: first, the center for children's clothing innovation has already cooperated with famous clothing design software and marketing management system software vendors such as "Costume masters" and "Xun Er" to better promote brand upgrading and industrial upgrading.

Secondly, the industrial supporting institutions invested by the government - Foshan city Chancheng district children's clothing innovation center and six clothing professional colleges and universities signed an agreement on industry university research cooperation to build up a platform for gathering resources of fashion resources and creative industries, and incubating the research achievements of various R & D institutions, pforming them into productive forces and becoming the driving force of the market.

In addition, the association has done a lot in terms of personnel training, industry promotion and brand cultivation.

　　織里––加快市場占有

It is understood that there are 5812 children's clothing enterprises in Zhili children's wear group, with 414 registered trademarks.

Weaving children's clothing products are mainly cowboy, leisure, sports and other woven fabric products, the main domestic low-end market, the mainstream price of 50~200 yuan; most companies use agents to sell products in the wholesale market of major cities in the country.

Today's child king is an excellent brand coming out of weaving. Shanghai today's children's Clothing Co., Ltd. is the first group to enter the children's wear science and Technology Park, and is one of the large children's clothing enterprises in Zhili.

Today's brand is also a well-known brand in the two tier market. When it comes to the advantages of enterprises in the industrial cluster, its brand leader thinks that the advantage of the industrial cluster lies in the complete industrial chain, and the cost advantage is greater than that in the industrial cluster.

"While consolidating the domestic and low-end markets, Zhili has taken the steps of pformation and upgrading to the middle and high-end market."

Wang Ying, member of the Party committee of Zhili Town, Wuxing District, Huzhou, Zhejiang, said that Zhili town has created a public service platform for the operation center of children's clothing science and technology innovation center.

Among them, design center, testing center, training center, exhibition center and information center provide all kinds of special technical services for children's clothing enterprises.

These measures have effectively promoted the pformation of weaving children's clothing enterprises from imitation to independent research and development, from OEM, miscellaneous and unlicensed to self owned brands, and promoted brand improvement.

It is understood that Zhili children's clothing is mainly sold to all major wholesale markets in the country. The main objective is to consolidate the domestic and low-end markets, and aim at the two or three tier cities in China, especially those in the central and western cities and towns, which have greatly increased the income of residents due to the "western development".

　　鳳里––內外市場兼顧

In order to make the children's clothing special industry bigger and stronger, Shishi Feng Li in Fujian proposed the development goal of "gathering industrial advantages and singing famous town brands", and guiding children's clothing enterprises to strengthen marketing and research and development.

In recent years, children's clothing enterprises in Fung Li area have stepped up the technological pformation step by step in various ways, improving the technological process and improving the production efficiency.

Many enterprises have invested heavily in importing advanced machine tools such as cutting and sewing machines to install the latest popular drawing and design software for children's clothing, so as to realize the informatization and automatic management of children's clothing enterprises.

A large number of children's clothing brands, such as wild leopards, seven colored clouds and small brothers, have emerged in the whole country.

At present, the dependence on children's clothing is more than 50%, and many international buyers in the world, especially in the Middle East, Europe and America and Southeast Asia, have taken Shishi Phoenix as a designated purchasing city.

It is understood that at present, Feng Li street is planning to implement two major projects: first, create a brand street of Feng Li foreign trade children's wear brand, make full use of the store in the first phase pformation project of the town road, introduce the famous children's clothing brand in and around the province, and build a brand research and Development Center for children's clothing on the basis of the strong production capacity of the children's clothing industrial base, promote the technological innovation of the local children's clothing brand; two, combine the children's clothing enterprises and establish the Feng Li children's wear Association, and take the association as the support, combine the children's clothing base promotion, children's wear new product research and development, market trade and industrial upgrading, so as to promote the sustained and healthy development of children's wear industry.

　　點 評

Each cluster of children's clothing industry has its own characteristics, but most of them are mainly processing enterprises, taking the wholesale route, mainly in the two level market and the export market.

They are often not the leading enterprises and well-known brands, but the potential strength of children's clothing brands, or children's clothing enterprises who are walking on the road of children's wear brands.

But the advantage is that enterprises in cluster do not need access construction, while saving costs, they also enhance their control over sales terminals.

Of course, the cluster needs to create better living conditions for children's clothing enterprises by optimizing the allocation of resources, promoting the upgrading and upgrading of the industry, and forming a more characteristic and competitive industrial gathering base. This is the way of development.