Shaoxing Actively Creates "Shao Style Clothing"

　 Last year, Heng Mei group spent heavily on the introduction of the "FAGEDRN" men's clothing brand from the United Kingdom, focusing on John Galliano, the UK's leading designer, and working closely with the top ten domestic fashion designers, the Golden Summit Award winner Wu Xuekai and the Shanghai Zoger fashion design institute to make a comprehensive and systematic plan for the development direction, product development, brand marketing, and the preparatory work of the band and pre market of the "faglung" menswear. We have formulated the "Fa long" men's dress design positioning plan, brand marketing manual, VI, SI image design and marketing plan. The first quarter products will be spring and summer products in 2011.

It is understood that the target of the Hang Mei Group is 3-5 years of effort, the second line city as the main direction, and gradually to the first tier cities, the "FGG dragon" men's brand into a traditional gentleman culture, elegant fashion features, proud and noble feeling of new English fashion and leisure high-end men's brand, and become the leader of the same brand in the country.

Shaoxing county is a famous textile county at home and abroad, and "hate cloth is not ready to wear clothes" is also the knot of successive leaders and industry for many years. Although the clothing industry in our county has the famous Chinese trademarks and famous brand products such as Heng Bai suit, but in the course of more than 20 years, no new heavyweight brands have emerged. Even for many years, the clothing industry of our county basically stays at the original level, mainly by OEM.

The garment industry in Quanzhou, Fujian, has also been developing for more than 20 years. Currently, there are more than 10 brands in the domestic market, such as seven wolves, Anta, Qipai, Li Lang, XTEP, nine herdmen, Jin Ba, and dances with wolves. Basically, the "Fujian style casual wear" has been formed. Neighboring Hangzhou has also formed a large number of "Hangzhou women's garments" based on brand clothing. Ningbo also has a garment industry group represented by YOUNGOR and Shanshan suits.

By contrast, why is there no big change in Shaoxing's clothing industry? It is believed that the clothing industry in Shaoxing is characterized by lack of characteristics, no personality, both the production of shirts and trousers, and the production of women's wear and suits. Shaoxing county already owns such special cluster industries as warp knitting, knitting and spinning machinery. In the development of garment industry, it is entirely possible to promote the development of the garment industry with the help of policy support and support from the existing industries, with the introduction of the creative design institutes, so as to accelerate the development of the characteristic clothing industry so as to form "Shao style clothing" at an early date.