• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Children'S Shoes Marketing, Animation, Getting Rid Of Homogenization

    2010/5/31 10:00:00 24

    Marketing Of Children'S Shoes

      “童鞋在我國每年至少擁有380億元的市場規模。”面對這樣的分析,我市生產童鞋的企業家在感到發展潛力巨大的同時,也憂心忡忡,因為同質化制約著企業的發展。


    According to the insiders, it is a good way to break the homogenization development by putting cartoon characters and cartoon dolls into the production design of children's shoes.


          植入動漫擺脫同質化 銷售市場可增兩成


    According to statistics, the number of children under 16 years of age in China is 380 million, accounting for 1/4 of China's total population.

    If the average child consumption per child per year is 100 yuan, the domestic children's shoes market will have a scale of 38 billion yuan.

    The increasingly expanding children's consumption market causes some children's shoes enterprises to blindly occupy the market, which brings homogenization to the development of the industry.


    At present, the proportion of brand children's shoes in the whole footwear industry is relatively small. About 70% of the children's shoes in the domestic market are non brand products, 20% are imported brand children's shoes, and the domestic brand products are only 10%.

    "And these 70% non brand children's shoes are the potential shares with the animation companies. The children's shoes with the same style and quality can at least increase the sales volume of 10% to 20% by implanting the cartoon characters that attract children's eyes. Making the brand become the urgent task for these enterprises to get rid of homogenization."

    Yang Xiaoming, President of Fujian Shijia Mei Ying animation Media Co., Ltd.


    "The competition of non brand children's shoes is not just about quality, but style design is directly related to sales performance."

    Yang Xiaoming believes that the golden age of children's footwear industry in our city has also brought opportunities for the development of the animation industry. The children's shoes industry has begun to step out of the era of product oriented competition and is more concerned about the animation marketing and promotion of enterprises.


          制作動漫形象廣告 投資較少見效更快


    Implanting cartoon characters on children's shoes is the first time many entrepreneurs think of "empowerment".

    "But how easy is it to win the empowerment of famous anime stars?

    Last year, Huarong group was authorized by Haier group's animated cartoon brand, and only set up a cartoon industry Co., Ltd. that specializes in the operation of the brand. Huarong group has invested about 1 hundred million of it.

    A child shoe company in charge of our city said that many children's shoes manufacturers optimistic about the development prospects of cooperation with the animation image, but because the investment and operation of the animation industry's capital consumption is huge, once the animation image and product design and production are out of line, the market operation capital planning is not in place, the quality of children's shoes is not good enough, and so on, if the money falls down, it may not see the matching economic benefits.



    Under such circumstances, it is not surprising that enterprises cooperate with animation companies to develop their own cartoon images.

    "This way can be personalized development for the main culture of children's shoes enterprises. Second, it can also replace celebrity endorsements, and directly compiling cartoon characters into advertising films."

    Li Zhubing, general manager of Quanzhou Kung Fu Animation Design Co., Ltd., said that the virtual anime spokesperson has low investment risk and wide audience, and to a certain extent, the cost is lower than that of celebrity endorsements.


    "Compared to spending huge sums of money in compiling animated cartoons, investing in animated image advertisements is more practical for children's shoes enterprises."

    In view of the two forms of cooperation between children's shoes enterprises and animation companies, Yang Xiaoming weighed the pros and cons of the two: the cost of compiling animated cartoons is large, and the animations of just 20 episodes cost tens of millions of dollars. But after the completion of the animated cartoon, the partners can sell them to the relevant television media, while the production of anime advertising investment is small, and ordinary small animation companies can complete, but to put it in the TV media on a large scale, it will also cost a lot of money for enterprises.

    "The key to choose the form of cooperation is to see the financial strength and long-term development plan of enterprises."


          借鑒美日成功案例 擴大后期開發投入


    "Anime depends on cartoon, cartoon depends on the plot."

    In the Huada auditorium recently, Chen Shaofeng, a professor at Peking University, said that Quanzhou should combine its advantages with the animation industry and attach importance to the extension of the industry chain such as clothing and footwear.

    The marriage animation industry is only part of the upgrading of children's shoes enterprises. For our children's shoes enterprises, it is the long-term goal of enterprises to make the brand by the animation industry.


    "Due to the lack of more mature animation companies, there are often disjointed links in the design, production and operation of the animation industry chain. At present, the cooperation between most manufacturing enterprises and animation companies is still at the beginning and running in stages."

    Li Zhubing said.

    It is understood that in China, more than 80% of animation companies have animation production plans, no animation production and sales plan, and no animation marketing plan matching product marketing promotion plan.

    The successful animation companies in the United States and Japan have planned the allocation of funds in the first, middle and later stages of the animation production, accounting for about 30%, 30% and 40% of the total amount respectively.


    According to the proportion of fund allocation in the domestic animation enterprises, most of the funds were used in the early and middle stages, accounting for 25% and 65% respectively. Late investment, especially in the process of product development and brand authorization, accounted for only 10%. Some companies even had little planning and arrangement of the market operation capital needed later.

    In the United States, authorized products developed, produced and sold by brand authorization amount to up to 60 billion US dollars. At least 3000 manufacturers in the world produce Disney licensed products.

    Picacho, one of Japan's three major cartoon idols, has 1122 derivatives at home and abroad.



     

    • Related reading

    Domestic Shoe Enterprises Follow The Example Of "Factory Store" Mode

    Distributor Training
    |
    2010/5/29 10:26:00
    23

    Data Show That This Year'S Footwear Exports Increased Substantially.

    Distributor Training
    |
    2010/5/28 10:11:00
    33

    Brand-Name Shoe Enterprises Digest Inventory Slowly "Bottom Married" Tail Goods Market

    Distributor Training
    |
    2010/5/27 9:39:00
    23

    Brand-Name Shoe Enterprises Digest Inventory Slowly "Bottom Married" Tail Goods Market

    Distributor Training
    |
    2010/5/27 9:39:00
    21

    Children'S Shoes Sell Frequently By "61".

    Distributor Training
    |
    2010/5/27 9:13:00
    55
    Read the next article

    Xiaoshao Part Pet Enterprise POY Will Quote Next Week And Settlement Price This Week.

    POY product specifications, color, grade, price, next week's quotation 2010-5-23, next week's quotation 2010-5-30 2010-5-30. This week's closing price is 2010-5-23. This week's closing price is 2010-5-30 75D/36F.

    主站蜘蛛池模板: 中文字幕人妻三级中文无码视频 | 中文字幕欧美日韩高清| 亚洲人免费视频| 亚洲日本韩国在线| 亚洲综合第二页| 亚洲色偷偷色噜噜狠狠99| 俺来也俺去啦久久综合网| 国产精品视频区| 国内精品视频一区二区三区八戒| 好大的奶女好爽视频| 女教师合集乱500篇小说| 奇米第四色在线播放| 女人与公拘交的视频www| 国产精品亚洲专区无码不卡| 国产精品v欧美精品∨日韩| 国产成视频在线观看| 伦理片中文字幕完整视频| 亚洲va在线∨a天堂va欧美va| 亚洲人成在线播放网站岛国| 久久久久久久综合色一本| 久久91亚洲人成电影网站| 一级黄色片在线观看| zztt668.su黑料不打烊| jjzz在线观看| WWW四虎最新成人永久网站| 99re免费在线视频| 2021国产麻豆剧传媒官网| 亚洲成熟人网站| 黄A无码片内射无码视频| 一本到视频在线| 99久久国产综合精品女图图等你| 4p高h肉辣古代| 紧缚调教波多野结衣在线观看| 看了流水的小说| 欧美综合自拍亚洲综合图 | 精品欧美一区二区在线观看| 玉蒲团之风雨山庄| 欧美性xxxxx极品娇小| 日韩在线一区二区三区免费视频| 日本动漫丝袜腿交榨精漫画 | 拍拍拍又黄又爽无挡视频免费|