2010 Integration Of Children's Shoes And Market Opportunities

In the market of children's wear, more and more mature brands have adopted extended development, a brand of various products, and made various linkage between clothing, shoes, hats, accessories, toys and so on. In some brands of children's wear shops, we can see that we can get all the children's products we want in a store.

Nowadays, the market of children's clothing is thrived, and every brand of children's clothing or children's shoes is no longer satisfied with making a single product. They want to make their own brand into a comprehensive brand with rich product categories, and expand the market share in the sales of various categories.

Development of children's clothing products to promote integration of shoes and clothing

Most of the children's shoes and clothing brands are only good at making children's shoes or children's clothing, and most of them have large limitations and have not yet achieved industrial integration. In Jinjiang, where sports shoes are popular, most of the children's brands are mainly children's sports shoes.

In the past two years, Jinjiang children's shoes brand, which is in the forefront of the domestic children's shoes market, has been developing rapidly and has launched the children's clothing project at the same time. Last autumn and winter, after many children's shoes were fully prepared, they launched their children's clothing series for the first time in the spring and summer order meeting in 2010, and went to the integration of children's shoes and children's clothing.

Since the end of last year to the beginning of this spring, the first batch of hornets' shoes and clothing integrated stores has been appearing in various parts of the country. After the official launch of the children's wear series, bumblebees clearly put forward the brand image of children's shoes and clothing, which is the first entertainment, intelligence and fun in China.

Some children's shoes and children's clothing integrated operation earlier enterprises have made full preparations. Last September, Zhejiang Tian Hao children's Articles Co., Ltd. set up the ABC brand operation management center, which is responsible for the operation of ABC children's wear and children's shoes.

In November last year, ABC held the first large-scale ordering meeting after the integration of shoes and garments. ABC children's shoes and children's wear began to be integrated and promoted abroad, and the spring summer clothing series was introduced to the market this spring.

For 24 years, the professional manufacturers who have been focusing on children's shoes for more than a year have launched a strong sports and fashion style children's wear series, and put more products on the shelves in 2010, enabling the children's life hall to provide one-stop shopping service for the 0~16 year old crowd, with children's shoes and clothing Leading.

Get rid of low price competition and improve product value

China's children's clothing consumption demand is about 2 billion 300 million per year, and it has a growing momentum. China's children's industry has become the largest consumer industry in the United States after the United States.

However, the vast market is the lowest in all industries. Whether children's manufacturers, suppliers or channel operators, compared with other industries, it can be said that most of them belong to the initial stage of development. There are still many brands of children's clothing at low price competition and low profit.

It is under the oppression of such a market environment that in order to get rid of the low profit margins of children's shoes industry and the demand for sustainable development of brands, Jinjiang children's shoes enterprises have begun an ice breaking trip, and clothing with higher profits than shoes has naturally become the target that children enterprises must first take.

On the other hand, just like the process of developing the Jinjiang sports shoes industry into a strong sporting goods industry nowadays, Jinjiang children's shoes enterprises have long been deeply aware that only by stepping into the field of children's clothing and going through the historical process of integration of shoes and clothing can we finally complete the transition from a single children's shoe industry to a comprehensive children's products industry, and we can really accomplish the transformation from the brand of children's shoes to the brand of children's products.

Children's shoes enterprises are no longer sloppy horse clothing projects, but after a series of surveys, dig deep into the brand's own characteristics, and systematically launch their own differentiation. Children's wear Make Children's shoes The integration process of children's clothing was full of vigor and vitality from the beginning.

Brand building is still needed to win the market.

The experts said: "at this stage, China has reached the stage of brand consumption, not only from the development of children's clothing and children's shoes, but also the overall economic development level of the whole Chinese market. From quantity consumption to brand consumption, after all, is a process that requires time, energy and capital investment. But today, the consumption and consumption levels are changing from survival to comfort. The era of brand consumption has arrived. On the premise that consumers' brand requirements for children's wear and children's shoes are constantly improving, they are willing to bear nearly 80% of the price of children's shoes and children's shoes than brand children's shoes and children's shoes. This leads to the fact that only by setting up brands can enterprises seize the favorable market in fierce competition.

In the process of integration of shoes and garments, we should not only mix products reasonably, carry out multi variety linkage, but also improve the brand building. Creating brand value, realizing consumer's recognition of brand, and creating loyalty of consumption, such brand enterprises will continue to grow and develop.