2010 Why Does He Want To Win The Future?

Under the new competitive environment, what kind of tight encirclement can he use?

On the evening of March 27th, "the night of CHIC2010" was held in Beijing, and became the sponsor of the opening dinner of CHIC. This is regarded as an affirmation of the company's achievements in recent years. And what kind of tight encirclement can he use in the new competitive environment?

The high quality product is king. Men's wear One of the main competitive advantages is Hinur's important factor in winning and developing rapidly in the competition. High quality products are mainly embodied in good quality and high taste.

Hinur implemented "zero defect" quality management, and established and perfected a set of product quality testing system. In 2004 and 2006, the company's western style clothing products were rated the top quality products by the national clothing quality supervision and inspection center and the China clothing association's men's wear Specialized Committee. In 2009, the Xi 'er suit suit was recognized by the State General Administration of quality supervision, inspection and quarantine as an export exemption product.

At the same time, since its inception, the company has continuously intensified its research and development efforts, strengthened its exchanges and cooperation with top class fashion designers at home and abroad, and formed the unique design style and taste of the product. With reference to the overseas design style, combined with the characteristics of Oriental human body structure, the company independently designed and developed the unique clothing product version, the middle waist card body, the hem is elegant, the clothes are loose and not bloated, the arms are flexible and smooth, and there is no lack of fluency.

Hinur also designed the new A and B version of the clothing for the difference between the domestic and the northern markets. The new two versions were inject the ergonomics principle in the structural design of the version, and used the golden section ratio to solve the disadvantages of wearing the visual front and back. The collar design adopted the most popular cross collar in the world, and the visual effect was even higher and higher; the A version reduced the shoulder width and the back width, and more accords with the southern people's shape. The B version widened the shoulder width and the back width, in order to better conform to the northern people's body characteristics, and make the wearer more relaxed and comfortable after wearing, thus relieving the tension of the men in the long and fast pace life.

In addition, the quality of high quality materials combined with advanced manufacturing technology makes the products reach a higher level in fabric's smoothness, breathability, smoothness and comfort, antistatic property, waterproof and elasticity of lining cloth, wear resistance and fading resistance of core wire.

At present, the company has one of the largest production bases in the domestic suit production line, which is the dominant position in the domestic production scale. It has the scale economy, the production cost of the single piece products is low, and the larger scale of production also has the ability of fast delivery.

The system is designed for clothing edition and so on. In the aspect of sewing technology, he used the international advanced processing equipment such as Germany's DUP, Italy Mai and Japanese heavy machinery to sew, and according to the unique version, special treatment for the key processes such as drawing, shaping, barge, collar, sleeves, shoulders and so on, and forming a distinctive sewing process were introduced. In the process of ironing, the company introduced the automatic full stereoscopic ironing equipment of Italy, according to different fabrics and materials, set different temperature, pressure and speed, and the garment was finalized from the pressing front, back, collar, barge, sleeve, sleeve, shoulders and sleeves. In terms of design technology, he used Spanish

The increasingly perfect marketing terminal network is also one of the advantages of the company. Since its establishment, Shandong has been expanding its terminal sales network based on its headquarters in Shandong. It has built the first market circle with Shandong, Hebei, Henan, Shanxi, Jiangsu and Shaanxi as its core, and has established second level market circles in Tibet, Anhui, Hubei, Hubei and northeast provinces.

The company's plan is to continue to expand the sales area on the basis of maintaining and improving the competitive edge of the existing market. To this end, Hinur launched the first in the same industry to sell a suit of lifelong free dry cleaning policy. The company has invested tens of millions of international advanced dry cleaning equipment and established the largest dry cleaning service center in the domestic suit industry. The company institutionalized and standardized the service to provide consumers with 6 international standard dry cleaning services to ensure that consumers meet the shortest time. demand 。

In addition, he was directed at Consumer The differentiation of individual needs has introduced the marketing strategy of tailored, old, new, three piece suit (a suit top and two trousers). Hinur launched VIP high-end customer service business, tailored for it, and provided corresponding services for personalized needs.

In terms of terminal network, Hinur formulated a series of management rules for franchisees, which ensured the stability of terminal sales of Hinur and reduced the sales risk of Hinur.

He has stipulated the franchisee's unified retail price; from the logistics distribution, sales etiquette, after sales service, brand promotion, customer complaints and other links, the unified service standard and unified sales terminal image have been established; a specialized department has been supervised regularly; a well-known retail management training company has been invited to train store managers and salesmen to improve the quality of employees; annual performance appraisal and incentive to franchisees are conducted to ensure the stability of terminal sales. In addition, Hinur obtained the daily sales of each sales terminal through a unified information management system, and adjusted the sales strategy timely according to the market changes.

In addition, he set up a special team responsible for collecting market demand information quickly, and quickly returned information to the company on the store display, store service, merchandise deployment, competitors' status and so on, so that other marketers could make suggestions for improving the sales and market share of the open areas according to the feedback information, so as to further enhance the sales and market share of the already opened stores. At the same time, collect information about the per capita income and clothing preferences of the domestic open shop areas, and the marketing department of the company judged whether the area is suitable for opening the exclusive stores based on these information.

Now, the company is moving towards new goals. To get closer to the international level as soon as possible, he has strengthened cooperation with well-known clothing management companies and famous clothing R & D consulting institutions abroad. Italy MIDA, LEFTBANK CO.LTD and other garment research and consulting institutions provide a lot of information about R & D design for international new products, and train the R & D personnel of the company to improve the level of research and development.