"Children'S Economy" Is Bigger Than &Nbsp; Price Is High And Quality Is Low.

"61" children's Day is coming, businesses are also eager to make a move. Children's cards have been launched, and the term "children's economy" has emerged. For this reason, Yao Jingyuan, chief economist and spokesman of the National Bureau of statistics, has recently accepted an interview with CCTV reporter, asking him to explain further this phenomenon.

Reporter: now in the Internet and media, there is such a new term, all mentioned the "children's economy".

How do we understand "children's economy"?

Yao Jingyuan: I also noted the concept of "children's economy".

I think it should be understood that children have a variety of needs, such as their food, clothing and use, and their game, learning and so on a series of needs.

As a result, children's toys, food, clothing, furniture and all kinds of cram schools for children have emerged.

From the two aspects of demand and supply, this is a great big market.

It should be said that "children's economy" is an important part of the whole economy.

It has also played a great driving force in the growth of our national economy.

It can be analyzed from the "children's economy" to the changes in the 30 years of reform and opening up. For example, before the reform and opening up, the children's food was very simple.

Children now eat milk powder, 30 years ago, planned economic period, many children have not even seen milk powder.

In the period of planned economy, clothes are to be used for cloth tickets. They are worn by the eldest to finish the second year. After the second is worn, they are given to the old three. The new three years are three years old, and the sewing is patched up for three years.

At that time, the toys were very simple, unlike today's electronic and modern.

The children's economy can really see the great achievements of reform and opening up in the past 30 years.

So, such a large scale economy, obviously, our businessmen are eyed here.

I think, on the eve of "61", almost all businesses, they all stared at the sales promotion.

Do everything possible to "beat the children's minds". It seems that all products are linked to children in every possible way.

Children and parents, including businesses, are in a rush to prepare.

Analysis of "children's economy" is indeed a very meaningful thing.

Reporter: "children's economy" can really show our achievements in reform and opening up. Besides, what other problems can it illustrate?

Yao Jingyuan: on the one hand, "children's economy" shows our achievements in reform and opening up, and also shows the progress of science and technology.

Our children's toys in the past are very simple, cloth, handmade, and now are electronic, science has been applied to children's toys.

Today's children's clothing, new textile fabrics and new technology are also applied to this aspect.

"Children's economy" includes the economy, science and technology, society, and today's main body, the only child.

Under the condition of only child, mom and dad have more important social significance for their children's needs, for their children's longing and for their children's love.

Therefore, all of these constitute the whole push.

Reporter: we also noticed that in the "children's economy", many parents bought lots of toys for their children, maybe tens of thousands of toys, but in fact, these children are not like we used to know how to cherish it when we were young, or the fun that these toys bring to them is not as big as ours.

Is there any problem or misunderstanding in the "children's economy", which leads us to make some mistakes?

Yao Jingyuan: this question is really worth thinking of every child's parents.

What kind of "love" do we need for our children to love their parents? Where should they be reflected? I think children's love for their parents is still spiritual love.

But now parents have a misunderstanding about this "love". Many people believe that the "love" for children is based on their material satisfaction.

Therefore, the communication between children and parents is less and less spiritual.

On the contrary, in order to make up for this, children are provided with a large amount of goods.

For example, for a large number of toys, children do not feel happy after playing.

How to see what is true love for children?

From the perspective of "children's economy", we see another problem.

For example, the price of children's products is too high, and some of them are too high.

For example, a child.

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Reporter: "children's economy" has some problems. Facing the problem, whether businesses or enterprises, or parents, should bear certain responsibilities.

What role should the state and the government play in the middle of the market? What are the responsibilities?

Yao Jingyuan: the government has the duty and obligation to protect our children, cherish our children, and let our children grow up healthily and healthily.

Therefore, in the "children's economy", the government must intensify supervision.

For those harmful to children's physical and mental health, the government must resolutely crack down on it.

For those so-called "children's economy" to gain huge profits and then hurt our children's interests, for these, the government must intensify supervision.

For example, some photographrooms make photo make-up for children. A little girl has dyed her hair and is heavily dressed. This is actually not a love for the child, whether it is a businessman or a parent, which is destroying children's hearts.

There are also advertisements for children to promote food, medicine and daily necessities. Children are very naive, so that children can be said to be the first words prepared by personnel, and falsehood, which is the destruction of children's minds.

Reporter: we talked about the "children's economy" mainly in some material aspects, but in culture, the country seems to be relatively weak. For example, many children's anime films are imported, there are many children's books, and they are all made and published abroad. In this regard, are we very different from foreign countries? How should we catch up with them in the future?

Yao Jingyuan: I think this is the biggest problem we have in children's education.

We must develop our cultural industry, and the cultural industry must have an important part of serving children.

Nowadays, many animated films are foreign, and children are looking at it.

These are difficult for children to properly publicize our national culture. Of course, there are some good ones in our country, but the quantity is too small, and the quality needs to be improved.

In addition, publishing is also problematic. There is a special lack of readings for children.

When I was little, I had a book called "why one hundred thousand". I read the book on the side of a good school.

It is written by our scientists, and can learn a lot from it, but today there is a lack of such things.

I think today's scientists, economists and experts from all walks of life should take notes, write to their children, and provide spiritual food for their children.

After 30 years of reform and opening up to our children, we should say that our children do not need anything in the material aspect.

Nowadays, our children's demand for material is comparable to that of the whole world.

What we really lack now is spiritual culture, because we are too weak in this respect.

Therefore, at the advent of the "61" festival, every child who loves our children hopes that our country and nation can have a greater and brighter future. We should start with today's children. We can all care for our children and do something for them, and do something good to develop our industry.

Now we need to adjust the structure, which should include increasing the cultural industry providing spiritual food and spiritual products for children.