Raw Cotton Prices Rose &Nbsp; Jean Producers Were In Trouble.

Logo denim brands such as Wrangler, Lewis Te Laws (Levi Strauss) and Lee all feel the pressure of rising cotton prices. Raw cotton is the main raw material for producing denim.

The denim brand has fallen into twenty-second military regulations. At present, the market situation does not allow them to raise their consumption price, so they have to digest the price raised by the denim manufacturer.

On the other hand, the denim manufacturers are also in a predicament. Cotton prices have risen sharply, and 35-40% has risen by 15 months.

Usually, the price of denim falls at the beginning of the cotton season, and the fluctuation of cotton price is generally 10-15%.

But this year, the fluctuation of cotton is astonishing.

Retailers still face tough times. They stubbornly resist raising the price of Cowboy brand, resulting in the denim brand having to bear the increased denim cost itself.