2010 Strong Wind Costume: The Whirlwind Of China'S Casual Wear Market

China's financial crisis hit in 2009, China Clothing industry It has been unprecedentedly impacted, the export of foreign trade has declined sharply, and the garment market in the mainland is expanding rapidly. The consumption potential is also being explored step by step. Domestic sales have become an inevitable choice to digest the huge capacity. The domestic market has increasingly become a battleground for the military. Many countries and even the international garment enterprises have begun to change their strategies. As a forerunner of the industry, strong wind clothing, as early as 2003, realized that our country is not only a big country with productive advantages, but also a large market with consumption power. This forward-looking vision and a rainy day attitude make the strong wind clothes not only withstand the baptism of the financial crisis, but also win the unique. market It has also won the respect of competitors. National Costume The banner of China's clothing market is a whirlwind.

The reason why wind power clothing can achieve such a brilliant result is first to seize the characteristics of the needs of domestic consumers and design fashionable products to win the hearts of the people. In recent years, the concept of clothing consumption in China has also changed greatly. It has become more and more mature and rational. It has become the first choice for most consumers to attach importance to individuality and comfort. Its proportion is as high as 64.8% and 55.7%. With its full understanding of the consumption culture, consumption traditions, consumption habits and consumption demands of the mainland, the Jinfeng fashion has introduced Han Guochao's popular designer Kim HSI AI, and established the Zhen Chi Mei wisdom&B China Department in the most fashionable clothing metropolis in Guangdong, enjoying all the benefits of the fashion capital.

Through the breakdown of the composition of the consumer group, Jinfeng costumes will be targeted at young people under 36 years of age who will lead the trend of consumption in the future. Designers will absorb various popular elements, strive for improvement and pay attention to details, and develop the most practical and comfortable sports brand charm, the costumes and the most fashionable female brand Zhen Zhi Mei clothing. Through the grasp of the Olympic market economy and the perfect interpretation of fashion, the two major brands have aroused strong market reaction once they are launched.

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In terms of brand promotion and management, Jinfeng clothing insists on improving its product image through brand operation. With "quality decides brand and brand highlights excellence" as its business goal, it has won the customer's high recognition of brand through the series of online and offline promotion methods such as activity planning, celebrity endorsement, media advertising and so on. At the same time, strong wind clothing purchased advanced production equipment, innovative management experience, greatly reduced production costs, so that the charm of the shouting and Zhen Chi Mei clothing agents have greater profit margins and brand appeal.

Finally, Jinfeng costumes adhere to the "service oriented, customer oriented" business principles, and launch a series of Thanksgiving feedback activities, with high quality, low price feedback customer support, and provide free professional sales training for agents, to solve the worries of customers and agents.

At present, China's casual wear consumer market has a total level of 456 billion yuan. It is estimated that the annual compound growth rate of the industry is expected to reach about 14% this year. Jiang Hengjie, executive vice president of China Apparel Association, predicts that the market will see a new round of survival of the fittest, and the clothing industry is facing a complete reshuffle. Clothing companies without their own brands, sales channels and market control will probably be forced to go out. For industry leaders, this is a challenge, but it is also an opportunity. The two brands of glamour shout and Zhen Chi Mei will upgrade their brand connotation by constantly upgrading themselves, and synchronize product upgrading, marketing upgrading, communication upgrading, management upgrading, and enhance core competitiveness, becoming the leader of China's apparel industry.