Consumer Survey Report Of The Second China Apparel E-Commerce Summit

Recently, "2010 Second China" clothing The e-commerce summit was held in Hangzhou. The conference is looking for the latest research data. In 2009, apparel online retail grew by 97% over the same period last year, and the market size increased from 15 billion yuan in 2007 to 64 billion yuan in 2009. The size of the apparel online retail market in 2010 is expected to increase by 80% over 2009, reaching the market scale of 115 billion yuan. The online store accounted for 86.3% of the market share in the 2009 annual apparel online shopping. Meanwhile, the Rubik's cube data store released its first online store in 2010 4-5. Women's wear Online shopping survey report reveals the trend of online shopping habits and fashion trends of online stores in late spring and early summer.

Women's wear online shopping 1/4 is a male consumer.

According to the latest data released by the online magic cube, 4-5 of women's online shopping consumers were male in 24.42% this year. At the same time, this data also shows that men over the age of 25 are also the main players in online shopping for women's clothing. Among them, 25-29 year old young men ranked 35.05% in the 35.05% place, while 30 year old mature men accounted for 25.13% of the total. In fact, the online shopping platform represented by online shop is exporting more and more house type "good men" to the society, and netizens express it as "Ding Ding cat".

In the consumption of women's clothing in 4-5 months, a total of 75.58% of the female consumers, including 25 year old women white-collar workers, are the absolute main force of women's clothing online shopping. From the specific age stage, young women aged 25-29 ranked first, occupying 37.92% of the share, and 30-34 year old mature women ranked second in 25.13%, while 18-24 years old women also accounted for 21.72%.

The Yangtze River Delta has many online buyers.

From the distribution of women's clothing online shopping area, e-commerce in Zhejiang, Jiangsu and Shanghai has developed rapidly, and consumers are more accustomed to wear women's clothing online. In terms of specific regional distribution, the Zhejiang area ranked first in the market share of 13.49%, and ranked second in Jiangsu (9.31%) 4 percentage points. The share of women's clothing online shopping market in Guangdong and Shanghai has no difference, ranking third, fourth in the 8.81% and 8.57% shares respectively, while Beijing ranks fifth in 6.18% market share.

It is worth noting that in this area ranked by the data cube of the online store, Sichuan ranked sixth in the market share of 5.01%. From the consumption of women's clothing, the consumption ability of the beautiful Chuan sister is not inferior to Beijing, Shanghai, Guangzhou and other first tier cities, and its market growth space is worth imagining.

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Ten hot selling women's clothing brands

This online shop data cube first unveiled the ten major women's clothing brands that are selling well on the Internet. ONLY, European time, Korean SZ and other high-end brand women's clothing is the favorite of fashion white-collar workers when shopping online. However, judging from the specific market share, the overall market gap is not large in the top 10 of the top women in online stores. The famous women's clothing brand ONLY ranked first in the market share of 1.56%, while the European market ranked second in the 1.25% place, and Korea SZ, ZARA and VEROMODA ranked 345.

Netizens said that compared with offline shopping, the price advantage of buying women's clothing on the Internet is more obvious, such as ONLY, European time and other genuine women's clothing, if purchased online, at least cheaper than offline 20%-40%, this is also the reason why online women's wear is hot.

Online shopping women's clothing is most concerned about whether "genuine".

Online data cube has released 4-5 popular search keywords for ten major women's clothing products. Among them, "genuine" is ranked first in the daily average of 322 thousand and 500 times. This shows that the quality of consumers is still the focus issue when purchasing women's clothing online. In addition, the "spring dress" ranks second in the search volume of 208 thousand and 700 times a day. In the ranking, two key words of "Korean version" and "South Korea" occupy one seat, fourth and sixth respectively, and "original single", "foreign trade", "summer dress" and "Chiffon" are also the key words for consumers to search frequently when buying online shopping for women's clothing.

It is noteworthy that in this published search hot words, "big code" actually ranked third in the 150 thousand and 300 daily search volume, becoming the most popular data in the ten most popular words. After searching the online store, reporters found that when searching for "big size women's clothing", there would be more than 330 thousand items and more than 4400 stores. "Many girls feel that they are fat, so they do not want to go out shopping, so online shopping has become their best choice".