The Growth Path Of The Nine Year Herding Crown In 10 Years

In late April, the statistics of major commodities sold by China's key retail enterprises in 2009, jointly published by the China Federation of Commerce and the China National Business Information Center, showed that the nine trousers were ranked first in the market share of similar products, thus completing the "ten consecutive champions".

From western trousers experts to leading Chinese men's trousers

Whether a pair of trousers is fit or not, the most important element is the edition. The version of men's trousers is originated from the body size data of various groups of people in China.

In order to make the 2002 version, we measured the body size of nearly 6000 people in 20 provinces and cities in 6 months. Then we sampled 80000 people who actually wore them and analyzed them. We identified 800 thousand human body curves according to the sales data of 10 years.

Each pair of trousers can be gradually displayed after 108 processes.

Thus, in the past 10 years, nine men's men's trousers have won the reputation of "professional quality".

"We will continue the advantages of fabrics, manufacturing processes and design systems, from experts in trousers to leading Chinese men's trousers." Lin Congying, chairman of nine Mu Wang, said.

From share leader to standard setter

The Chinese men's wear industry basically takes Western men's wear as the model, and the main men's wear forms follow the foreign standards. The technical quality center of the nine Mu Wang has polished up its own trousers production standards in 10 years, and the pioneering research results are constantly emerging. Such as men's trouser sewing process, we have developed more than 500 kinds of sewing moulds according to the different version.

Now, King Mu has become the leader of Chinese trousers and washing and finishing garments.

In March of this year, nine Mu Wang had a laboratory with internationally recognized testing services. The laboratory can carry out soft and wrinkle resistant treatment of trousers fabrics at -8 to 160 degrees, and 26 physical and chemical tests to ensure that 100% is in line with human health and safety.

Change from clothing provider to men's dress Consultant

In the eyes of people, clothing brands are exclusive clothing, but in the nine Mu Wang store, the guide provides the professional help of the image design consultant.

In a matter of minutes, we can match the latest styles of dress for consumers and design a new fashion image.

All this benefits from the strategy of dress consultant built by nine kings.

In order to improve the overall design level and aesthetic taste of the men's clothing industry, the first thing is to enhance the dress concept of consumers and form a sense of reasonable dressing according to the occasion.

Join hands with BBP, Ogilvy and IBM to build an international brand vision.

Going out of the country and shaping the international image is the pursuit of every Chinese clothing brand.

Recently, the sixth generation terminal image system, which was launched recently, is particularly eye-catching. The new LOGO is more internationalized. This is just a step in the process of promoting brand internationalization in recent years.

While the terminal is upgrading, more international teams are stationed in the king of nine herd to provide impetus for the transformation of King nine.

Lin Congying, chairman of the nine Mu Wang, thinks, "the hardware of manufacturing industry is not bad, and the weakness is in software aspect. Only when we realize the transformation of the management and control system to the target operation, will we be able to maintain a leading position in the increasingly fierce competition in the industrial chain. Reporter Pu Zhifen