The Effect Of Exhibition Depends On The Quality Of Exhibition Personnel.

For exhibitors, a large exhibition is like a battle. There are no major oversight factors such as booth, exhibits, staff and so on.

Among them, the management of exhibitors is one of the most important links.

The effect of the exhibition depends 90% on the quality and efforts of the exhibition personnel.

1, personnel composition: sales personnel, technical experts, logistics personnel.

They are responsible for product promotion, troubleshooting, on-site service and management.

At the level of exhibitors, the participants with strong business ability should be selected.

Understand and master the different usage and expertise of the company's products and solve problems.

It is best to attend the exhibition with a laptop.

2, pre training: oral training combined with written materials, in addition to let staff understand the advantages of enterprises, the company's own exhibits and detailed understanding of competitors' products, publicity content, publicity purposes, exhibits status, including the training of Exhibition etiquette.

3, the company's relevant knowledge: all exhibitors must know some information about the company's history, objectives, organization, policies and procedures. These background knowledge will help exhibitors to understand and accept the highest management values of the exhibitors. The exhibitors need to know how to work, how to divide the work, how to operate the system, procedures and rules for doing things, not only can consciously observe, but also can better explain to the audience.

4, on-site organization and coordination: responsibilities should be clear and action should be unified.

There should be a clear division of labor in advance.

5, hire etiquette as a front desk, shaping the image of the enterprise, it also needs to cooperate with the company personnel complementary, professional knowledge can not be answered by professional sales staff to answer.

6, the dress of the staff: a unified personalized dress not only represents the corporate image, but also brings about different effects.

At the same time, it is best for the staff to wear corporate badges. The distinction between the dress and the audience is not very obvious. The badge will be a good guide sign.

7. Exhibition knowledge and Exhibition skills: Exhibition nature, classification, exhibition design, exhibition implementation, schedule, etc.

8, time management skills: reasonable allocation of time in all aspects of work, especially effective management of exhibition, service and administrative work.

9, intellectual property and legal knowledge: in the exhibition plan, implementation, construction exhibition work, we must abide by the relevant laws and regulations, such as building law vision, technical facilities regulations, exhibition booth construction regulations, trade regulations, commercial regulations, customs regulations, insurance regulations, copyright law regulations, etc.

Through proper training, exhibitors can reduce their company's chances of exposure due to product liability accidents and false promotions.

(source: China Fashion Fashion Net)