Wenzhou Apparel Trade Platform Operation Route In Italy

Route 1: advantages

Since the beginning of last year, the Yi school, born with the golden key, has been subjected to multiple policy preferences and has been expanding for a year.

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Under the innovation and guidance of the Yi school, the home life hall and snow dream are also being rapidly integrated and developed, while Wenzhou is encouraging the formation of a number of integrated reorganization enterprises, and striving to produce more than 1 billion yuan enterprises (Group) 5 in 2012.

Route two: deep integration into the international supply chain

A pile of overseas M & A events have constantly stimulated the public eye. The most important concern in the clothing industry is Wen Shangsun's acquisition of the famous French fashion brand Pierre Cardin.

For the time being, the controversy over its successful operation of world famous brands has been left aside. At least, the financial crisis has made Wenzhou's apparel industry confidently walk ahead of international brands.

Since the financial crisis, many countries are facing a serious shortage of funds, forming an urgent demand for foreign capital. These countries have increased their willingness to cooperate with China, relaxed investment restrictions in some areas, and increased investment or acquisition of high-quality assets and advanced technology.

Recently, the Wenzhou clothing trade association has organized more than 40 shoe and clothing enterprises such as CHO ton and George Bai to go to Italy to participate in the exchange activities organized by Italy official organizations, and to negotiate with Italy shoe and garment enterprises. One of them is related to the acquisition of brand cooperation.

Wenzhou has also issued corresponding policies to encourage enterprises to actively introduce international famous brands through the form of stock purchase, buyout, agency and authorization, and gradually grasp the high-end of the industrial chain through efforts.

Route three: virtual operation grafting "fashion creativity"

Leading apparel industry in Wenzhou has quietly begun to march towards fashion and creative industries.

Semir Semir has joined hands with Hollywood to cooperate with the iron man II, and has launched the Iron Man series costume, playing with fashion ideas.

This way of cooperating with Hollywood blockbusters is the usual business practices of famous international companies such as Nike, Pepsi Cola, BMW, Samsung and so on. Wenzhou clothing industry began to use clothing as a fashion brand to promote the vision of consumers and keep the brand of clothes fresh all the time.

Route four: "network marketing" can not be avoided

There is no doubt that the rise of the Internet economy and the development of e-commerce have enabled more and more traditional enterprises and clothing markets in Wenzhou to recognize the role and power of the virtual market platform.

The Internet has not only become the lifestyle of the new generation of consumers, but also the formation of the Internet market is one of the unavoidable markets of Chinese garment enterprises.

In the past, Wenzhou shoes and clothing brands were busy selling stores all over the country. Nowadays, the Wenzhou clothing enterprises headed by BONO, a news bird, are turning their attention to the network, busy in the layout of the network, and living more consumers in the "circle".

With the creativity of the younger generation in Wenzhou, the Internet marketing market is enriched with great entrepreneurial enthusiasm and fresh ideas.

These new attempts may bring unexpected new ideas, new ideas and profit points for the traditional clothing industry, clothing market and clothing channel.

Recently, the action plan of pformation and upgrading of Wenzhou garment industry pointed out that enterprises should be encouraged to adapt to the changing market consumption mode and the fast growth trend of clothing e-commerce. The online trading platform of Wenzhou garment industry should be established to support brand enterprises to develop e-commerce, and to reduce the product circulation cycle, reduce product marketing costs and expand domestic and foreign markets through the innovation of marketing mode.