Po 2010 Mergers And Acquisitions

This is the first step of a big plan.

At the China International Clothing and Accessories Fair (CHIC) held in March 28th, the brand exhibition area of children's clothing and rascal rabbit attracted many people's attention, because the familiar cartoon brand star has changed hands, and the "ten year pride" of Republic of Korea cartoon industry has become another international cartoon brand that the International Chinese business enterprise grasps.

Reporters learned that the acquisition of MAHIMARO (Rogue rabbit) brand is a company called baopai Holdings Limited (Holdings Limited), its predecessor is a Guangdong children's products company, China's top ten children's shoes brand BOBDOG (Babu) brand is from the hands of the enterprise.

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With regard to the plan for MASHIMARO acquisition, the company said that since the central government departments in 2008 initiated and organized domestic enterprises to adjust and innovate their business models to cope with the financial turmoil, Baobao holdings had been concerned about the management and actual needs of some cooperative enterprises in the children's products industry chain, and thought that Chinese enterprises had enough capacity to upgrade their business capabilities through the way of "tug of integration" and further to the world.

Therefore, the acquisition of "hooligan rabbit" is just the first step of a big plan.

Bao faction believes that Chinese enterprises already have the world's first-class manufacturing capacity and have the reputation of "world factory", which is a good starting point for take-off.

At the same time, we should also see that our advantages are more limited to the low value-added manufacturing links. Efforts to develop high value-added products such as brand, monopoly retail, customer resource control and so on are the next goal for almost all Chinese enterprises, and the only way for "Chinese made" to move towards "China's world brand".

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Through these actions, the company hopes that more factories with manufacturing capability but no brand resources can get the foundation of brand management at one go, which can be regarded as an aspect of the overall development plan.

At the same time, Bao also launched the "MASHIMARO operation Alliance Service Platform" in China, providing specialized services for the alliance factories to enter the domestic market and gradually move towards brand management.

For some factories that lack marketing experience and are not good at market operation, the alliance service platform will also provide training guidelines for establishing marketing teams, marketing, marketing and daily operation management.

At present, the service platform is equipped with hundreds of experienced high-end professionals, and the hope is that through this measure, the company can share some of the domestic enterprises and share their experience in the market for many years at home and abroad, forming an unconventional development of mutual support and mutual assistance among member enterprises.

To this end, the company has launched a brand new "MASHIMARO" brand chain of all categories, the chain plan began in July this year officially put into operation in the country.

The new "MASHIMARO" franchise provides children with more than 10 categories of children's clothing, children's shoes, bags, stationery, toys, ornaments, tableware, daily chemicals and so on. In addition to helping customers more convenient "one-stop shopping", the company also hopes to directly help a large number of cooperative factories to take the first step in the domestic brand marketing.