D&G Started A New Strategy In Japan.

2010/6/3 10:20:00 37

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D&G

SpA recently said it plans to invest in Japanese designer brands.

As the market is sluggish, it will end the three lines of clothing, leather goods and footwear in the Japanese market.

D&G is the latest brand in the Japanese market. Affected by the economic crisis, the demand for luxury goods and high-end clothing in the Japanese market has declined sharply.

Versace has withdrawn from the Japanese market, and the French Connection of the United Kingdom has closed its 21 branches in Japan.

According to a survey by the sagittal Institute of economics, Japan's clothing market has begun to stabilize.

Last week, sales of imported garments and accessories in Japan dropped by 15.9%, and sales of imported goods in Japan were expected to be bleak in 2010.

This year's total sales amount is 902 billion 800 million yen (US $9 billion 750 million).

Cristiana Ruella, executive director of the company, said: "in Japan.

D&G

Shops do not reflect brand positioning very well, and lots of shops are good places, but the results are not as good as expected.

At present, there are 15 D&G stores in Japan, and the company will close two separate stores in Tokyo and Osaka and 13 stores in China.

Cristiana Ruella also said that another reason for leaving Japan is that D&G has the highest replication rate in Japan.

It is very convenient to buy D&G clothing, leather products, shoes and so on on the Japanese Internet.

Cristiana Ruella said the company is interested in communicating with these websites to make them brand sellers in Japan.

The company is very concerned about the Chinese market. At present, there are 8 Dolce & Gabbana shops and 13 D&G shops.

among

The World Expo

The 8348 square foot shop in Hang Lung Plaza, Shanghai, is the largest in the world, and 2484 square feet of two shops in D&G's Heng Long and Times Square are also coming out recently.