Home >

The World Cup Marketing Clothing Is The Comprehensive Strength.

2010/6/3 10:33:00 30

??? 日本語 Fran?ais English 中文

All "World Cup year", as the only broadcasting agency in the mainland, CCTV, which controls the monopoly resources of the world cup, can always dig gold at a crazy time.

In mid April in Xiamen, cctv world cup program advertising resource presentation meeting, Fujian enterprises once again played an important role.

Starting from the 2002 World Cup in Japan and South Korea, the CCTV World Cup program has always been a figure of Fujian enterprises, and this year is no exception.

If you want to find a "

World Cup marketing

"To a large extent boost this.

brand

The nationalization strategy of enterprises is the example.

Since 2002, it spent nearly ten million yuan to finalize the gold resources of the cctv world cup. In 2006, the power group invested 38 million yuan to get the most notable column in the CCTV World Cup series advertising program, the naming right of the shooter list. This year, the strong tyrant man's clothing has taken the high-quality advertising resources of the CCTV "pre competition", "competition" and "overtime" in 5 periods.

The citizens of the city should feel that during the 2002 World Cup, the brand of the powerful brand can only be counted as a start. But during the 2006 World Cup, the popularity of the company was unprecedented.

It is noteworthy that the success of the powerful fighter is not solely based on advertising, but the "28 rules" are embodied in it. If the world cup marketing is divided into 10 parts, the "2" refers to the advertising input, and the "8" is the terminal coordination. During the world cup, the terminal network has always been through various channels and used various means to match advertising marketing.

If RBA does not have enough terminal support, even if the advertising is ringing again, it will enhance reputation or increase the number of dealers, which can not really boost brand upgrading.

Behind the strong fighter, some enterprises in Jinjiang and Shishi, who joined the CCTV World Cup marketing team, are not so effective. Some enterprises even "Wang Xiao Er celebrate the new year". Sales are not as good as a year.

"The world cup marketing is a comprehensive strength, if the funds, terminals and production and other related facilities can not keep up with, it is better to be onlookers."

Shi Shi, a marketing director of sporting goods manufacturing company, thinks.

except

Powerful fighter

Besides, during the World Cup started next month, we can also see the shadow of another Jinjiang enterprise, Dell Hui. Why do we have to tell our reporter that Dell Hui has invested about 38000000 yuan in the cctv world cup, including 26 million 80 thousand yuan in the world cup and 12 million yuan in other sets, "we are ready for ground marketing."

Why bother to say that the "impression football" series of del Hui has been out of stock, and now it has been added on a large scale.

This year, through the help of Jay Chou's new advertising corner selection and the collection of the "del Hui slogan" and other activities to further enhance the influence of the delta brand, through the integrated marketing of the world cup, del Hui strives to achieve greater breakthroughs.