Exclusive Interview With Giamma&Nbsp; Bruns Dress, Zhang Xingchen, Manager Of Beijing Xinguang Tiandi Store

Interest produces love, loves to discover its own advantages and potential, and many people who have done outstanding achievements in their respective industries are able to wipe out the spark of genius through this chain like collision, thus achieving success.

Italy's famous fashion marketing brand Giamma Bruns (decoding) Beijing Xinguang Tiandi store manager Zhang Xingchen is no exception.

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The new store sells 650 thousand yuan in a month.

"When I was very young, I was very interested in dress collocation. I always liked to take out all kinds of clothes at home."

Zhang Xingchen told reporters that she secretly decided to be engaged in the clothing industry in the future.

By chance, Zhang Xingchen entered the threshold of clothing sales.

"At that time, when I was young, I didn't understand anything at first. I just wanted to learn slowly and accumulate more, so as to lay a foundation for my future career in this industry."

Over time, Zhang Xingchen's clothing sales have become increasingly outstanding.

In April this year, the opportunity finally favored the talented girl. The company decided to let Zhang Xingchen be the manager of Giamma Bruns (New) store in Beijing Xinguang world.

It is precisely because of this arrangement that Zhang Xingchen's talent in clothing sales has been fully displayed.

Only in the first month after the opening of Xinguang Tiandi store, Zhang Xingchen had his own team in less than 70 square meters of store, with the excellent performance of 650 thousand yuan in a month, the sales performance of Giamma Bruns shinguang world store has entered the top three stores of 63 shops in the same floor.

Compared with those who sold over one million yuan in a month, Zhang Xingchen emphasized that he had much to learn.

For brands that have just entered the mall, Zhang Xingchen is aware of the difficulties. "Pressure and motivation coexist. As a store manager, only face up to pressure can get more motivation."

In her eyes, the reason why she can face up to the pressure comes from her love for the clothing sales industry.

The first method of sales strategy is:

Look for customers' preferences

As a famous fashion marketing brand in Italy, Giamma Bruns has not been long enough to enter China, and its popularity among Chinese consumers has yet to be improved.

Zhang Xingchen can accomplish the tasks assigned by the company within a fixed time and open the market for the company. Naturally, there is a set of sales tactics that belong to her.

Zhang Xingchen told reporters that a qualified clothing salesperson must pay attention to the most basic sales skills, so she attaches great importance to the basic quality of the shop assistants.

She says there are not many skills to sell clothes, and the best people do is to apply the most basic skills to the extreme. Unfortunately, there are not many people who do that.

When customers enter a shop, the first task of shopping guide is to accurately grasp the shape of the customer and judge their clothing size, color and style that they may like.

Zhang Xingchen said that customers' language, makeup and facial expressions are all important basis for judging.

If a shop assistant is professional enough, she should also judge her personal dress preferences from the clothes she wears. This way, when introducing products to her, she will have some pertinence and give them the best chance to deal with them.

Of course, if a shop assistant does not fully grasp the customer's judgment, it can also get to know by asking, but this way of inquiry is not for every guest.

In this regard, Zhang Xingchen's proposal is, "shop assistants should act on their own initiative, learn to observe and observe, and the most important thing is to let the shop assistants have more professional qualities".

Second tactics of selling the art of War:

Matching sales to improve sales rate

"When choosing clothes for customers, it is very important to learn how to match them with sales, so shopping guides should have good collocation skills."

Zhang Xingchen said, "whether we can skillfully use a complete set of collocation with this sales skill is one of the indicators to distinguish between an ordinary shopping guide and an excellent shopping guide."

When Zhang Xingchen was collocating, he paid great attention to the psychological feelings of women in urban fashion.

Especially in summer, the style of matching is as simple as possible. Zhang Xingchen said, "this kind of benefits can not only bring about a complete set of sales, but also enable customers to trust the brand through our professional services."

During the interview, Zhang Xingchen showed the new summer collocation method to reporters, and explained some of his principles: for example, the collocation of light collocation will make people feel cool and refreshing, and the combination of high-quality fabrics and the latest fashion concepts can easily attract customers.

Whenever there are new products, Zhang Xingchen will always ask for a shopping guide to match at least five sets of new products with different customers in order to deal with different styles of customers.

As a multi brand operation institution, Giamma Bruns has chosen to collaborate with high-end fashion as a partner and collaborate with many Italy fashion boutiques, and select two best brands from each brand.

This process of selection also forms the unique style of Giamma Bruns -- recommending the best choice to consumers.

Zhang Xingchen said that it is precisely because of the recognition of this unique brand culture and the use of it in the management of the store and sales process, only the first month of the new light sky opened the proud achievement.

According to Zhang Xingchen, Xinguang Tiandi store is Giamma Bruns's A-level store in Beijing. It is also a boutique integrated store built by the company. Its original intention is to push the products of its 4 brands. Therefore, both in terms of collocation and management, it is in line with the idea of introducing the best products to consumers.

The third method of sales strategy is:

Replace display to increase freshness

Reporters noted that the Giamma Bruns shop featured many fine costumes, which undoubtedly brought more choices to customers.

In Zhang Xingchen's view, display is the most direct display of every brand image, and it is also the key to attract customers and improve sales. It can be said that display is a fixed long-term publicity means.

"Display is good or bad, of course, directly related to Chen Li, but in fact, the skills of collocation and style matching with display are very flexible. The most popular way of dressing in today's market is not mashup."

In Zhang Xingchen's view, such a display is worth encouraging as long as the final effect feels and creativity makes the customer feel comfortable.

In Zhang Xingchen's shop, she usually changes the items on 2~3 models once a week. She explains that although this looks a bit high, it is very consistent with the characteristics of the customers in such a high level shopping mall.

"The higher the level of consumption is, the more we want our guests to feel the innovation of their products, especially the freshness of their products."

Giamma Bruns entered the new light world for a short time, but Zhang believes that the new team still has great room for development.

She hopes that the remaining 6 salespersons will also be able to take time to go to other brand stores to learn from each other.

Zhang Xingchen hopes to have more opportunities to develop his interest in dress matching in the future.

She said there are many career prospects for the store manager.

Of course, all this comes from love.