Insight Into The Impact Of Trademark Implantation On The Clothing Industry?

Advertising in a party is not new at all. Logo A short film was made and Oscar's podium was boarded.

Street bandit drama + disaster film, this is not a new story, but if the protagonist of the story is made by Logo of a big company, it is another matter.

At the eighty-second Oscar awards, Logorama won the best animated short film award. Almost all of the world's famous brands are involved in the show - the humorous Ronald McDonald has become the embodiment of evil in the film, and has performed a road chase with the naive naive Michelin Biden. All the objects in the city are made up of different trademarks. For example, Burberry is a wheat field, Evian is a snow mountain, and more trademarks become a building and container.

At the end of the disaster, oil and sewage poured out of the ground, and the brands lost their lives in the disaster. Girls and boys wearing Esso logo clothes eat apples on an isolated island in the world.

This absurd spoof is more like the product of American culture, but it is derived from France, which has always been famous for its literary and artistic works. The original idea of the production company H5 is to do something interesting with the trademark. As a result, the 16 minute animated short film was worked out in 6 years.

For McDonald's, who has always been known for his affinity, plays the villain role, director Ludovic Houplain laughs. "There is no malice at all, but I think McDonald's can do something else outside the office." Despite the fact that many brands in the film have been vilified, but since the publication of the film in December 2009, no protest has been heard from the show's brand.

After winning the best animated short film of Oscar, the producer of Logorama, Nicolas Schmerkin, won the prize and said, "I want to thank three thousand unofficial sponsored Logo businesses." In the 15 minute video, there are at least two Logo roaring past the audience every second. If these Logo are counted as advertisements, every frame of the film can be sold.

But in "Logorama", many people Branding The world saw quite ironic. An animated writer in London reflected: "for decades, the prosperity of commercial society is leading us to a more tempting world, and the final result may be the same as the world described in" Logorama "- that's really terrible. At the end of the video, a large letter "W" slipped down from the Hollywood hill and slowly swallowed up by the ground. This reminds me of Spengler's decline in the West. In his book, he believed that money and intelligence (both big companies) played an absolute dominant role in a metropolis based social organization, which was not a good thing.

Little conjecture about Logorama

The film was made by the French, and France liked to compete with the United States. American brands in the film account for the majority, almost no good end. and French brand Whether it is the righteous partner of the Biden or the beautiful mountain Evian, it embodies the true, the good and the beautiful.

In the process of turning oil into a variety of products, numerous pollution is generated, and finally the oil and black pollutants are drowned in the world. Big brands often belong to large companies, while large companies are often polluters. The bright brand is equal to the serious pollution? The short film is a little green.

Finally, on the planet, the rest of the apple is left by the little girl. The Apple Corp has built the most influential brand by innovation, and has always been the most innovative company. Will technological innovation save the world or push the world into the abyss? It may also be a forbidden fruit.

Best video clip, who's the star?

McDonald's bandits uncle

It's an absolute villain, or a clown's disguised face. But the expression is fierce and vicious. It takes a rifle machine to burst a foul mouth. In the city, the car drove away wildly, eventually occupying a coffee shop and hijacking children as hostages.

Policemen

The two almost identical Michelin tires were chasing McDonald's policemen, sitting in Chevrolet graffiti cars, and squashed M&M rainbow sugar on the streets.

Colonel Harland Sanders

Compared with McDonald's, Kentucky's spokesman, Colonel Sanders, is negligible. After being hit by a soy sauce, the collapsed building collapsed due to the collapse of the sky.

Potato chips

The pin potato chips in the middle are the standard middle-aged and unsophisticated uncle. In the play, his highlight is the flirting waiter.

Esso girl

Although the brand of Esso is not widely known, the little girl shows that she is not a dragon in the first place. Finally, McDonald's and Bi Biden have become cups. She has eternal life.