Quanzhou Shoe Enterprise Innovation Highlights Brand Operation

　　都說(shuō)泉企今年有四場(chǎng)營(yíng)銷大戰(zhàn)——溫哥華冬奧會(huì)、上海世博會(huì)、南非世界杯和廣州亞運(yùn)會(huì)。簡(jiǎn)單的一句話，背后卻是泉州品牌的升級(jí)變奏。

   　　 大事件中展現(xiàn)品牌風(fēng)度

Compared to the "Olympic curve" and the "edge ball" in Beijing Olympic Games, this year's Vancouver Olympic Winter Games will be unveiled by Quan enterprises.

As a partner of the Chinese Olympic Committee, Anta has sponsored a full set of award dress for our athletes, becoming the first domestic sports brand in the International Olympic Games since the Beijing Olympic Games.

At the moment, judging from the number of orders made by Gage, XTEP and 31st degree, the energy of the Expo economy does not seem to be worse than the Olympic economy.

World Expo, Shanghai, has become the world's largest number of volunteers in World Expo. This means that the three orders, such as volunteer clothes and security clothing, are not only an unprecedented business, but also make the brand effect a "scenic spot of the world".

The upcoming World Cup in South Africa in 2010 will be the first time that the Chinese sporting goods manufacturers have rushed into the world cup because the Korean national team, who is the leader of the "Hong" movement, will be wearing the clothing of Hongxing Erke and running on the green field.

The Asian Games, which had never been fully sponsored by the Asian Games, spent more than 300 million yuan to win the 2010 Asian Games.

   　　 創(chuàng)新上凸顯品牌運(yùn)作

A lot of Quanzhou brands have been reluctant to recollect the past events of "hiring celebrities and endorsement + advertising bombing, and breaking through at one go", because this gives people a false impression of making a brand.

Now, jumping out of the old circles, they have begun to take more chances in the world class activities, and have displayed their mental details in detail, opening up a new way of brand upgrading with more international standards.

Developing new brands with sponsorship teams is absolutely new to domestic companies who are accustomed to directly sponsoring teams or events.

At the beginning of the year, XTEP announced that it would throw 100 million Hong Kong dollars to join the Premier League Bermingham football club. While sponsoring the complete set of equipment, it will also cooperate to develop the "BCFC-Xtep" brand clothing and arrange the Chinese mainland players to play in the Premier League.

This is also the first time that Chinese sports brands have been directly linked to world top football league matches.

From August 2010 to May 2015, Bermingham club players will roam in the green field of Yu Yingchao on the "BCFC-Xtep" robe.

The introduction of foreign personal designer brands or the recruitment of "senior design casual laborers" has emerged in an endless stream, but the all-round cooperation with large enterprises is still a breakthrough in spring enterprises.

A long time ago, Green group and KidsGallery, a Spanish brand children's clothing company, reached a strategic cooperation agreement on clothing design, pushing the cooperation of Quan enterprises in the international design field to a new high.

In the view of Green group, the design room will be pferred to Europe to combine the Chinese elements with the fashion elements of the world. This will enable Quanzhou's children's clothing products to stand at the forefront of the world's fashion trend.

Technology marketing, advertising marketing and other techniques are not unusual, but the innovative Quanzhou enterprises are now looking forward to leveraging color marketing and creating another breakthrough.

Slogans such as "color, my fashion code" and "7 colors on me" have become the theme of the order meeting of the seven wolves sports and the company of Qi and so on this year.

Saito Mitsuo, director of the development center of the seven wolves sportswear, said: "we can also build a consumer's" 7 day dress guide "through color themes. For example, Monday can be accompanied by dark black with bright collocation, without losing Monday's steady and energetic display.

Today, the seven wolf family has three series of red wolves, green wolves and youth fashion. Among them, the green Wolf focuses on leisure style, the red wolf focuses on the business style, and the youth fashion series is called the blue label.

In the future, as China's men's clothing color research and development base, "China leisure men's clothing color research and development base", "China Sports sportswear color research and development base" and "China Youth color research and development base" have settled in Quanzhou, color marketing will have more room.