Layout And Display Of Clothing Shops

The beauty of peacocks lies in the opening of the screen; the beauty of clothing lies in the display. Effective and reasonable shop layout and clothing display can properly show the characteristics, texture and concept of clothing, so that the whole terminal is full of vitality, and add luster to your brand. Next, I will talk about the layout and display of clothing shops.

1. The role of clothing store layout and display

1, create a good end image, enhance customer desire to buy.

A good layout and a good combination of lighting, apparatus and promotional materials can make the product's fiber, texture, and features more exquisite, enhance customer's desire to buy, and thus increase sales.

2, enhance brand power and improve added value of products.

Reasonable and effective layout and display can give the product specific brand culture and image connotation, and deepen consumer's impression and trust to the brand, so as to increase the added value of the product, so that the company can get higher profits and enhance the competitiveness of the enterprise.

3, maintain business reputation and establish corporate image.

Good layout and presentation are conducive to maintaining the reputation of merchants, enabling consumers to feel the commodity information in an all-round way, increasing the impression of products and forming potential profits. At the same time, the image of the terminal store also represents the image of the whole enterprise from the side. When the peacock opens up, consumers will remember it in their hearts, so as to lay a good foundation for sustainable development.

Two, layout and design of clothing store

From this we can see that the importance of clothing layout and display is self-evident, so how to implement reasonable and effective layout and display? Let's take a look at the layout.

1. Dig deep into customer psychology and create "leisure space".

Urban people are tired of business and political circles, and their physical and mental exhaustion is self-evident. Under the condition that the store area is large, the clothing brand can set up the rest area skillfully to create a shopping paradise for customers. Among them, a sophisticated bar, several bottles of high-end wine, 35 connected notebooks and magazines full of leisure and fashion can completely ease the tension of customers. At the same time, ingenious setting of the rest area can also make the different styles of clothes invisible, and during the rest time, customers can appreciate the advertisements and publicity brochures of the terminals so as to achieve the goal of killing two birds with one stone.

2, beautifully designed display windows, showing the charm of fashion.

The window is the information window of the brand. Every season's fashionable money can display simple clothing display through the window, in order to achieve the purpose of attracting past customers. Among them, the design of window should be done:

A selects representative styles for display, and the selected garments should represent the overall style of the brand.

B seize the visual focus of customers to form a three-dimensional communication mode.

C window clothing display should not be too complicated, simple and clear to maximize utility.

D pay attention to blank, in order to highlight the main character of clothing.

E tagging the price, so that customers can quickly understand the brand's grades and positioning.

F skillfully uses artificial light to render product characteristics.

G uses multimedia to enable customers to be stimulated by vision and hearing.

H keep window hygiene clean and spotless.

3, according to the main and auxiliary channels, set up a hunting line for stores.

The key to store marketing is to display products in a comprehensive and effective way and prolong customer stay in the store. Therefore, in the design of stores, we should first consider how to maximize the display of goods, and make the goods form a double encirclement of customers' psychology and sight, thus enabling them to complete the purchase process. Generally speaking, the main route for customers to browse is the main passageway in the store. Large shops are often circular or well shaped; small shops are L or reverse Y. Among them, hot sales and fashionable money should be placed on the shelves of main passages so that customers can easily see and touch them. As for the auxiliary passageway, it is usually guided by the main channel, which is used to arrange auxiliary and general commodities. The specific plan is generally decided by the demand and spatial characteristics of the shop itself. The collection channel should be placed in the tail of the main channel. At the same time, we should focus on the publicity of VI, such as LOGO, spokesperson and other brand logo.

4. Design appropriate lighting atmosphere combined with brand image and product characteristics.

The importance of light for product display can be imagined. For the display of clothing stores, the role of light is much more than simply illuminating objects and satisfying people's visual function needs. It should also be a guarantee for creating space, rendering atmosphere and pursuing a perfect visual image. {page_break}

Natural light will change with time, so we should conduct preliminary lighting survey when designing the store layout, so that the light can be scanned with different periods of time near the store door and the front of the store with the sun's running, so as to attract customers. Compared with natural light, artificial illumination can achieve the same effect. Among them, artificial lighting should be designed in the following three ways:

A basic lighting: the basic lighting is mainly to extend the light in the whole shop and keep the color tone in the shop uniform so as to ensure the basic lighting in the shop. Among them, there are two main application modes: embedded (such as floor lamp, roof barrel lamp) and direct suction ceiling lighting.

B focus lighting: for popular and main products, the application of key lighting is very important. The key lighting can not only make the product form a three-dimensional feeling, but also the strong contrast of light and shade will help to highlight the characteristics of the product. Of course, key lighting can also be applied to windows, LOGO, brand endorser, and store models to enhance the brand's unique effects. As far as equipment is concerned, commonly used equipment is spotlight and wall lamp, and the relevant equipment can be selected according to the specific characteristics of the product.

C auxiliary lighting: the main role of auxiliary lighting is to highlight the color level of the shop, render colorful atmosphere and visual effect, and enhance the attraction and appeal of the product. Among them, more lighting facilities can be used, and this is no longer cumbersome.

Overall, store lighting should make the clothing store full of personalization and artistic atmosphere, eliminate the visual dead angle through the cross illumination of all kinds of rays, ensure the best effect of display, and thus highlight the brand characteristics and the charm of the product.

5, clever use of the tone function, rendering shop atmosphere

The competition of clothing stores is the competition of its brand foundation. In order to highlight the brand culture and ideas, network and multimedia have gradually grown into a sharp weapon to display the characteristics of the store. Among them, the main functions of tone equipment are as follows:

A creates a shopping atmosphere; B caters to customer psychology; C promotes brand culture; D relaxed customer sentiment.

For the application level, it should be broadcast according to the hue and product characteristics of the shop, such as the fashionable clothing shops that are full of youthful spirit can play the fashionable pop music; the old fashions clothing shop can play classical music; the normal clothing and the professional clothing shop can play the relaxing music. At the same time, the company can also play video clips and product advertisements through video devices, so that customers can have a deep understanding of the brand.

Finished the overall layout of the shop, and then we talked about the display of clothing. Among them, a standard clothing display should first pay attention to the following points:

Distinguish the protagonists and focus on customers' view.

Accurate classification of goods, orderly, to avoid the formation of visual fatigue.

Clear themes and enhance the overall image in a distinctive style.

We should establish feedback models to perfect deficiencies.

Careful maintenance and strong guarantee.

The core of store display is based on products, and then according to their individual characteristics, a reasonable series of combinations are arranged to achieve the purpose of attracting customers' eyeballs. As far as fashion display mode is concerned, it can be divided into the following three categories:

1. Volume sense display: this display mode is more suitable for sports shoes and clothing and middle and low end clothing products. Its characteristic is that it can make customers feel that there is plenty of goods in the shop, and the choice is large, but this is not the best way for high-end products.

2, classic display: this mode is more common in advanced women's wear shops. Its style is simple and generous, and emphasizes the texture and characteristics of products. It has an obvious promotion effect on fashionable money and main hits.

3, integrated display: that is, the combination of volume sense display and classic display.

Of course, no matter which way it is, we should consider the carrying capacity of the store, not to be overstaffed, nor to be sloppy. The proper advantage is the essence of the clothing display.